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App Marketing by App Masters

The Comprehensive App Store Optimization Guide for 2023

Jul 10, 2023
Ariel Michaeli, Founder and CEO at Appfigures, shares ASO strategies for apps with no downloads. They discuss the importance of keyword research, app icon optimization, and engaging descriptions. They also explore the intersection of ASO and user acquisition, techniques to break into the top search results, and metadata optimization.
01:18:45

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Quick takeaways

  • Optimizing app visibility requires keyword research, metadata optimization, and an eye-catching app icon.
  • App icons and screenshots should provide clear context, highlight core features, and communicate the value to potential users.

Deep dives

Appmasters.com Audit: Earn Grab - Trivia and Gift Cards

Earn Grab is a trivia app that allows users to play and win gift cards. The app focuses on earning game credits through playing trivia games. The name and description could be more clear and focused to highlight the app's unique value proposition. The sign-in process could be delayed until the user has a chance to explore the app and understand its purpose. Additionally, the app should emphasize its core feature of earning gift cards more prominently in the name and subtitle to attract and engage users.

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