16min chapter

App Marketing by App Masters cover image

The Comprehensive App Store Optimization Guide for 2023

App Marketing by App Masters

CHAPTER

The Basics of App Store Optimization (ASO)

This chapter discusses the fundamentals of app store optimization (ASO), highlighting the importance of informing app stores about your app's functionality rather than manipulating algorithms. It emphasizes effective keyword usage and optimizing ratings to improve search rankings. The chapter also provides insights on approaching ASO for apps with no downloads and the importance of starting small to build momentum.

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