

App Marketing by App Masters
Steve Young
Discover app marketing growth hacks from the top app publishers. Learn the secrets of app store optimization, app store features, and online marketing to drive more downloads for your mobile app.
Episodes
Mentioned books

Oct 16, 2023 • 1h 14min
How to 10X Your Organic Social Media Growth with Influencer Marketing
Cleary Chizmar is a marketing expert specializing in consumer psychology and influencer marketing. She currently leads the marketing team for Notability. Her background in business management and art, has led her to naturally utilize creative strategy to drive business growth.
You will discover:
- How to use influencers to 10X your organic social growth
- Marketing to Gen-Z and using their language
- How to actually get students to pay for your app
Learn more:
https://www.instagram.com/clearychiz/
https://www.linkedin.com/in/cleary-chizmar
https://notability.com/
App Audits:
https://apps.apple.com/us/app/blockwatch-app/id1578880253
https://apps.apple.com/us/app/quran-progress-learn-arabic/id1136011989
You can also watch the video: https://youtube.com/live/yBsdqKiXhx4
Work with us to grow your apps faster & cheaper: http://www.appmasters.com/
SPONSORS
The world's best subscription apps use RevenueCat to power in-app purchases, manage customer data, and grow revenue on iOS, Android, and the web.
With RevenueCat, I can easily see the most important metrics - install to trial, trial to paid, and LTV.
And now they have a new paywall feature that’s going to make it easy for you to build high-converting paywalls and A/B test without needing a new build.
Learn more at Revenue Cat dot com
NOTIX is an audience re-engagement service based on web and in-app push notifications that work for both desktop and mobile devices.
With Notix, website/app owners and marketers can share their content and interact with their audiences in a highly engaging channel, while having the opportunity to monetize both mobile and web subscribers.
Tired of overpaying for App Store Optimization? Get unlimited ASO and app marketing support to increase your keyword rankings, downloads, and revenue. Learn more at ASO Masters.
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Follow us:
YouTube: AppMasters.com/YouTube
Instagram: @stevepyoung
Twitter: @stevepyoung
TikTok: @stevepyoung
Facebook: App Masters
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Oct 10, 2023 • 10min
Boost Your ASO with AI: ChatGPT, Reviews, and Revenue Tracking 🚀
In this video, we'll unlock the potential of AI in ASO and show you how to supercharge your app's visibility, improve reviews, and track revenue sources with the power of artificial intelligence.
Here's what you'll learn:
🔍 AI-Powered Keyword Research: Discover how AI, including ChatGPT prompts, can revolutionize your keyword research. We'll share actionable tips on using AI to identify high-impact keywords that drive organic traffic.
📝 Automated Review Analysis: Learn how AI tools can automatically analyze app reviews, extracting valuable insights to improve user satisfaction and app performance. Say goodbye to manual review reading!
💰 Revenue Tracking Made Easy: Explore AI-driven revenue tracking solutions that help you monitor income sources, understand user behavior, and optimize monetization strategies for maximum profitability.
📊 Data-Driven Decision-Making: Understand how AI empowers you to make data-driven decisions in ASO. We'll discuss the importance of AI-driven analytics and its impact on your app's success.
🚀 Implementing AI Strategies: Get practical guidance on incorporating AI tools into your ASO workflow. We'll provide step-by-step instructions and highlight the benefits of seamless integration.
📈 Success Stories: Dive into real-world success stories where AI played a pivotal role in ASO achievements. See how leading apps have harnessed AI to achieve remarkable results.
Don't forget to subscribe, hit the like button, and ring the notification bell to stay updated with our latest insights and strategies for app success.
You can also watch the video: https://youtu.be/tuLo9JkkkE0
Work with us to grow your apps faster & cheaper: http://www.appmasters.com/
SPONSORS
NOTIX is an audience re-engagement service based on web and in-app push notifications that work for both desktop and mobile devices.
With Notix, website/app owners and marketers can share their content and interact with their audiences in a highly engaging channel, while having the opportunity to monetize both mobile and web subscribers.
Looking for an MMP? We've got you covered with our partner, Airbridge. Experience an unparalleled, accurate, and unified view of your mobile marketing performance even in today's dynamic landscape shaped by privacy changes.
What’s more, Airbridge has recently launched MMM Studio, setting a new standard as the only MMP offering a self-serve marketing mix modeling solution. Say goodbye to guesswork and hello to data insights. Learn more at airbridge.io.
Tired of overpaying for App Store Optimization? Get unlimited ASO and app marketing support to increase your keyword rankings, downloads, and revenue. Learn more at ASO Masters.
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Follow us:
YouTube: AppMasters.com/YouTube
Instagram: @stevepyoung
Twitter: @stevepyoung
TikTok: @stevepyoung
Facebook: App Masters
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Oct 9, 2023 • 1h 2min
How to Use AI Marketing to Increase App Retention
Ian Mendiola is the CEO and Co-Founder of Gem - an AI-powered news aggregator. His previous start-up, Umano, was acquired by Dropbox in May 2015.
You will discover:
- How he’s using AI to 2X his push notification CTR
- How his approach to building a startup has changed after an acquisition
- His #1 startup advice to founders building an AI product
LinkedIn Post:
https://www.linkedin.com/feed/update/urn:li:activity:7100570476837498880/
Learn more:
https://meetgem.ai/
https://twitter.com/ianmendiola
https://www.linkedin.com/in/ianmendiola/
App Audits:
https://apps.apple.com/us/app/allmybatteries/id1621263412
https://apps.apple.com/ca/app/tarot-simple-cards-readings/id1546692464
You can also watch the video: https://youtube.com/live/SuAJDLikz3g
Work with us to grow your apps faster & cheaper: http://www.appmasters.com/
SPONSORS
NOTIX is an audience re-engagement service based on web and in-app push notifications that work for both desktop and mobile devices.
With Notix, website/app owners and marketers can share their content and interact with their audiences in a highly engaging channel, while having the opportunity to monetize both mobile and web subscribers.
Looking for an MMP? We've got you covered with our partner, Airbridge. Experience an unparalleled, accurate, and unified view of your mobile marketing performance even in today's dynamic landscape shaped by privacy changes.
What’s more, Airbridge has recently launched MMM Studio, setting a new standard as the only MMP offering a self-serve marketing mix modeling solution. Say goodbye to guesswork and hello to data insights. Learn more at airbridge.io.
Tired of overpaying for App Store Optimization? Get unlimited ASO and app marketing support to increase your keyword rankings, downloads, and revenue. Learn more at ASO Masters.
***************
Follow us:
YouTube: AppMasters.com/YouTube
Instagram: @stevepyoung
Twitter: @stevepyoung
TikTok: @stevepyoung
Facebook: App Masters
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Oct 3, 2023 • 8min
Web2App Strategies to Boost App Downloads
In this video, we're diving deep into the world of Web-to-App campaigns, shedding light on their pros and cons, web onboarding strategies, and the various types you can deploy to boost your app's success.
Here's what you'll learn:
💡 Why You Need Web-to-App Campaigns: Explore the pivotal role Web-to-App campaigns play in expanding your app's user base and driving engagement. We'll discuss how they bridge the gap between your web presence and mobile app, making it easier to connect with your audience where they prefer.
🌐 The Transition Process: Discover how to smoothly guide your web users into your app's ecosystem. We'll share best practices for promoting app downloads without disrupting the user experience.
✅ Pros and Cons: We'll explore the advantages and disadvantages of Web-to-App campaigns. Discover how they can drive app downloads and user engagement while navigating potential challenges.
Don't forget to subscribe, hit the like button, and ring the notification bell to stay updated with our latest digital marketing strategies and tips.
You can also watch the video: https://youtu.be/o6_ntaz7n9Y
Work with us to grow your apps faster & cheaper: http://www.appmasters.com/
SPONSORS
NOTIX is an audience re-engagement service based on web and in-app push notifications that work for both desktop and mobile devices.
With Notix, website/app owners and marketers can share their content and interact with their audiences in a highly engaging channel, while having the opportunity to monetize both mobile and web subscribers.
Looking for an MMP? We've got you covered with our partner, Airbridge. Experience an unparalleled, accurate, and unified view of your mobile marketing performance even in today's dynamic landscape shaped by privacy changes.
What’s more, Airbridge has recently launched MMM Studio, setting a new standard as the only MMP offering a self-serve marketing mix modeling solution. Say goodbye to guesswork and hello to data insights. Learn more at airbridge.io.
Tired of overpaying for App Store Optimization? Get unlimited ASO and app marketing support to increase your keyword rankings, downloads, and revenue. Learn more at ASO Masters.
***************
Follow us:
YouTube: AppMasters.com/YouTube
Instagram: @stevepyoung
Twitter: @stevepyoung
TikTok: @stevepyoung
Facebook: App Masters
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Oct 2, 2023 • 1h 12min
Lessons From 100M Downloads
Discussion on reaching 100M downloads, user acquisition strategies, optimizing for seasonal events, joining Y Combinator, AI sleep coach app, engaging onboarding sequence, user acquisition and retention for games, and app marketing agency's mission.

Sep 26, 2023 • 11min
This Macro Tracker App Makes $500K a Month Without ASO
In this video, we'll take you behind the scenes of this astonishing journey of a macro tracker app and dissect the strategies that have propelled it to financial heights beyond just ASO (App Store Optimization).
Here's what you'll discover:
💡 Creating a Profitable Funnel: Learn why building a well-structured conversion funnel is the cornerstone of this app's success. We'll delve into the importance of guiding users seamlessly from discovery to becoming paying customers.
🔍 Beyond ASO: Understand why ASO is just the beginning. Discover how this app diversified its traffic sources and revenue streams to ensure consistent growth and profitability.
🤝 Affiliate Marketing Mastery: Uncover the power of affiliate partnerships and how they've contributed to the app's impressive income. We'll reveal the secrets to establishing and maintaining lucrative affiliate relationships.
🚀 Onboarding and Paywall Strategy: We'll provide an in-depth demonstration of the app's onboarding process and how they've optimized their paywall to encourage conversions without alienating users.
This success story isn't just about making money; it's about the importance of a strategic and holistic approach to app development and monetization. By understanding and applying these principles, you too can chart a path to success in the competitive app market.
Don't forget to subscribe to hit the like button, and ring the notification bell to stay updated with our latest success stories and actionable tips.
You can also watch the video: https://youtu.be/Se9mhLW626A
Work with us to grow your apps faster & cheaper: http://www.appmasters.com/
SPONSORS
NOTIX is an audience re-engagement service based on web and in-app push notifications that work for both desktop and mobile devices.
With Notix, website/app owners and marketers can share their content and interact with their audiences in a highly engaging channel, while having the opportunity to monetize both mobile and web subscribers.
Looking for an MMP? We've got you covered with our partner, Airbridge. Experience an unparalleled, accurate, and unified view of your mobile marketing performance even in today's dynamic landscape shaped by privacy changes.
What’s more, Airbridge has recently launched MMM Studio, setting a new standard as the only MMP offering a self-serve marketing mix modeling solution. Say goodbye to guesswork and hello to data insights. Learn more at airbridge.io.
Tired of overpaying for App Store Optimization? Get unlimited ASO and app marketing support to increase your keyword rankings, downloads, and revenue. Learn more at ASO Masters.
***************
Follow us:
YouTube: AppMasters.com/YouTube
Instagram: @stevepyoung
Twitter: @stevepyoung
TikTok: @stevepyoung
Facebook: App Masters
***************

Sep 25, 2023 • 1h 5min
Product-Led Growth: A Path To Sustainable Revenue Growth During Economic Downturns
Lomit Patel is a full-funnel marketing and growth leader with experience scaling startups like Tynker, Roku, TrustedID, Texture, and IMVU. He is also a public speaker, advisor, Forbes and HackerNoon contributor, and author of Lean AI, part of the bestselling "The Lean Startup" series by Eric Ries.
Learn more:
https://www.linkedin.com/in/lomitpatel/
https://www.amazon.com/Lean-AI-Innovative-Artificial-Intelligence/dp/1492059315
https://www.lomitpatel.com/
https://www.tynker.com/
App Audits:
https://apps.apple.com/us/app/assistant-ai-open-chatbot-ai/id1667103376
https://apps.apple.com/us/app/indexed-flashcard-maker/id1616741454
You can also watch the video: https://youtube.com/live/qCptLlSRexY
Work with us to grow your apps faster & cheaper: http://www.appmasters.com/
SPONSORS
NOTIX is an audience re-engagement service based on web and in-app push notifications that work for both desktop and mobile devices.
With Notix, website/app owners and marketers can share their content and interact with their audiences in a highly engaging channel, while having the opportunity to monetize both mobile and web subscribers.
Looking for an MMP? We've got you covered with our partner, Airbridge. Experience an unparalleled, accurate, and unified view of your mobile marketing performance even in today's dynamic landscape shaped by privacy changes.
What’s more, Airbridge has recently launched MMM Studio, setting a new standard as the only MMP offering a self-serve marketing mix modeling solution. Say goodbye to guesswork and hello to data insights. Learn more at airbridge.io.
Tired of overpaying for App Store Optimization? Get unlimited ASO and app marketing support to increase your keyword rankings, downloads, and revenue. Learn more at ASO Masters.
***************
Follow us:
YouTube: AppMasters.com/YouTube
Instagram: @stevepyoung
Twitter: @stevepyoung
TikTok: @stevepyoung
Facebook: App Masters
***************

5 snips
Sep 19, 2023 • 13min
Reddit Marketing: How to Get Your First 1,000 Downloads
In this video, we're diving deep into the world of Reddit, sharing proven strategies on how to harness this platform to skyrocket your app's success.
Here's what you'll learn:
🔥 Earn Free Karma: Discover the secrets to accumulating karma points on Reddit, an essential step in gaining trust and credibility within the community.
📈 Repurpose High-Engaging Content: Learn how to transform your existing content into Reddit gold! We'll show you how to leverage your app's strengths and create engaging posts that resonate with the Reddit audience.
🌐 Why You Need Your Own Reddit Community: Explore the importance of creating and managing your own subreddit. We'll discuss how this can be a game-changer for your app's growth.
💡 Reddit Etiquette: Uncover the do's and don'ts of Reddit, ensuring you navigate this dynamic platform with finesse and avoid common pitfalls.
🚀 Leveraging Subreddits: Understand how to strategically engage with relevant subreddits to promote your app effectively without coming across as spammy.
💬 Building Relationships: Discover the art of building genuine relationships within the Reddit community and how this can translate into loyal app users.
Join us on this journey to unlock the potential of Reddit and drive those crucial first 1,000 downloads for your app!
You can also watch the video: https://youtu.be/NSvPVusLWcA
Work with us to grow your apps faster & cheaper: http://www.appmasters.com/
SPONSORS
NOTIX is an audience re-engagement service based on web and in-app push notifications that work for both desktop and mobile devices.
With Notix, website/app owners and marketers can share their content and interact with their audiences in a highly engaging channel, while having the opportunity to monetize both mobile and web subscribers.
Looking for an MMP? We've got you covered with our partner, Airbridge. Experience an unparalleled, accurate, and unified view of your mobile marketing performance even in today's dynamic landscape shaped by privacy changes.
What’s more, Airbridge has recently launched MMM Studio, setting a new standard as the only MMP offering a self-serve marketing mix modeling solution. Say goodbye to guesswork and hello to data insights. Learn more at airbridge.io.
Tired of overpaying for App Store Optimization? Get unlimited ASO and app marketing support to increase your keyword rankings, downloads, and revenue. Learn more at ASO Masters.
***************
Follow us:
YouTube: AppMasters.com/YouTube
Instagram: @stevepyoung
Twitter: @stevepyoung
TikTok: @stevepyoung
Facebook: App Masters
***************

Sep 18, 2023 • 1h 1min
How to Reduce Churn & Increase Customer Retention
Almar Reyes is the former Director of Audience Engagement and Lifecycle Marketing at Pandora. He is a marketing leader who has led engagement and retention campaigns for companies like Philo, EA, Activision and more!
He shares the most effective strategies and tactics that will help you reduce churn and increase customer loyalty.
Connect with Almar:
https://www.linkedin.com/in/almarreyes/
App Audits:
https://apps.apple.com/us/app/iwanderlust-video-moments-irl/id1577103807
https://play.google.com/store/apps/details?id=com.differenz.dogidentifier
You can also watch the video: https://youtube.com/live/QBH2TQrwxPU
Work with us to grow your apps faster & cheaper: http://www.appmasters.com/
SPONSORS
NOTIX is an audience re-engagement service based on web and in-app push notifications that work for both desktop and mobile devices.
With Notix, website/app owners and marketers can share their content and interact with their audiences in a highly engaging channel, while having the opportunity to monetize both mobile and web subscribers.
Looking for an MMP? We've got you covered with our partner, Airbridge. Experience an unparalleled, accurate, and unified view of your mobile marketing performance even in today's dynamic landscape shaped by privacy changes.
What’s more, Airbridge has recently launched MMM Studio, setting a new standard as the only MMP offering a self-serve marketing mix modeling solution. Say goodbye to guesswork and hello to data insights. Learn more at airbridge.io.
Tired of overpaying for App Store Optimization? Get unlimited ASO and app marketing support to increase your keyword rankings, downloads, and revenue. Learn more at ASO Masters.
***************
Follow us:
YouTube: AppMasters.com/YouTube
Instagram: @stevepyoung
Twitter: @stevepyoung
TikTok: @stevepyoung
Facebook: App Masters
***************

Sep 12, 2023 • 12min
Unlock ASO Success with This Simple All-in-One Keyword Tool
In this video, we're excited to introduce you to an amazing ASO (App Store Optimization) tool that simplifies the keyword research, tracking, and optimization process for app developers and marketers. Get ready to supercharge your app's visibility and downloads with ease!
Here's what this all-in-one ASO tool can do for you:
🔍 Keyword Discovery: Discover new, high-impact keywords effortlessly. This tool provides valuable keyword suggestions based on industry trends, user behavior, and competitor insights.
📈 Keyword Tracking: Keep tabs on the performance of your selected keywords. Monitor rankings, assess changes, and stay informed about how your app is faring in app store search results.
🎯 Keyword Optimization: Optimize your app's keywords for maximum impact. Receive actionable recommendations on how to improve your keyword choices and boost your ASO game.
📈 Data-Driven Decisions: Make informed decisions based on real-time data and insights. Our ASO tool empowers you to refine your app's strategy and stay ahead in the dynamic app market.
🚀 User-Friendly Interface: Enjoy a seamless and intuitive user interface that makes ASO accessible to everyone, from seasoned developers to newcomers in the field.
Save 40% with promo code:
APPMASTERS40
Sign up for ASOMobile:
https://asomobile.net/en/
You can also watch the video: https://youtu.be/HKjXWM0tv2A
Work with us to grow your apps faster & cheaper: http://www.appmasters.com/
SPONSORS
NOTIX is an audience re-engagement service based on web and in-app push notifications that work for both desktop and mobile devices.
With Notix, website/app owners and marketers can share their content and interact with their audiences in a highly engaging channel, while having the opportunity to monetize both mobile and web subscribers.
Looking for an MMP? We've got you covered with our partner, Airbridge. Experience an unparalleled, accurate, and unified view of your mobile marketing performance even in today's dynamic landscape shaped by privacy changes.
What’s more, Airbridge has recently launched MMM Studio, setting a new standard as the only MMP offering a self-serve marketing mix modeling solution. Say goodbye to guesswork and hello to data insights. Learn more at airbridge.io.
Tired of overpaying for App Store Optimization? Get unlimited ASO and app marketing support to increase your keyword rankings, downloads, and revenue. Learn more at ASO Masters.
***************
Follow us:
YouTube: AppMasters.com/YouTube
Instagram: @stevepyoung
Twitter: @stevepyoung
TikTok: @stevepyoung
Facebook: App Masters
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