

App Marketing by App Masters
Steve Young
Discover app marketing growth hacks from the top app publishers. Learn the secrets of app store optimization, app store features, and online marketing to drive more downloads for your mobile app.
Episodes
Mentioned books

Nov 21, 2023 • 10min
Diversify Your Facebook Ads with Web2App Campaigns
Looking to diversify your acquisition sources and grow your user base? Consider exploring web2app campaigns. In this video, we delve into the intricate concepts of Web2App and guide you through building successful campaigns that stand out in the competitive digital arena.
Watch to uncover:
Concepts of Web2App:
What is it, and why is it a game-changer for your Facebook Ads strategy?
Two Types of Web2App Campaigns:
Not all Web2App campaigns are created equal. We dissect the two types, providing nuanced insights into when and how to leverage each.
Building Successful Web2App Campaigns:
A step-by-step process, from crafting compelling creatives to optimizing targeting parameters.
Web vs. App Onboarding and Acquisition:
A critical aspect of any digital strategy is understanding the nuances of onboarding and user acquisition. Learn how to seamlessly transition users from web engagement to app adoption, maximizing your conversion potential.
Strategies for Effective Paywalls:
Monetization is the heartbeat of any successful app, with paywall strategies playing a pivotal role. Explore key elements and how to tailor them for users on the web and in the app.
You can also watch the video: https://youtu.be/NMtxdFyV3E8
Work with us to grow your apps faster & cheaper: http://www.appmasters.com/
SPONSORS
The world's best subscription apps use RevenueCat to power in-app purchases, manage customer data, and grow revenue on iOS, Android, and the web.
With RevenueCat, I can easily see the most important metrics - install to trial, trial to paid, and LTV.
And now they have a new paywall feature that’s going to make it easy for you to build high-converting paywalls and A/B test without needing a new build.
Learn more at Revenue Cat dot com
NOTIX is an audience re-engagement service based on web and in-app push notifications that work for both desktop and mobile devices.
With Notix, website/app owners and marketers can share their content and interact with their audiences in a highly engaging channel, while having the opportunity to monetize both mobile and web subscribers.
Tired of overpaying for App Store Optimization? Get unlimited ASO and app marketing support to increase your keyword rankings, downloads, and revenue. Learn more at ASO Masters.
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Follow us:
YouTube: AppMasters.com/YouTube
Instagram: @stevepyoung
Twitter: @stevepyoung
TikTok: @stevepyoung
Facebook: App Masters
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Nov 20, 2023 • 1h 11min
Increase AdMob Revenue Without Additional SDKs
Today's guest is Ashish Aggarwal, Co-Founder at AppBroda. He is an ex-Googler that has worked with top apps and games across Admob, Google Ad Manager (GAM) and Play to grow their monetization.
AppBroda are experts in boosting ad revenue, by an impressive 12-20%, consistently. Their success story is witnessed by top global brands such as Rollic Games, Miniclip, HOMA Games, PopCore, Tilting Point and 200+ publishers globally.
You will discover:
- What the 1% of developers on AdMob do to grow revenue
- How to unlock 15% ARPDAU growth on AdMob with low-code using 1 massively underused feature
Learn more:
https://appbroda.com/
https://www.linkedin.com/in/ashish-aggarwal-228b8915/
App Audits:
https://play.google.com/store/apps/details?id=com.gpsroutefinder.appbuzmaps
https://apps.apple.com/app/id1335347860
You can also watch the video: https://youtube.com/live/HGqBNAi1Bgo
Work with us to grow your apps faster & cheaper: http://www.appmasters.com/
SPONSORS
The world's best subscription apps use RevenueCat to power in-app purchases, manage customer data, and grow revenue on iOS, Android, and the web.
With RevenueCat, I can easily see the most important metrics - install to trial, trial to paid, and LTV.
And now they have a new paywall feature that’s going to make it easy for you to build high-converting paywalls and A/B test without needing a new build.
Learn more at Revenue Cat dot com
NOTIX is an audience re-engagement service based on web and in-app push notifications that work for both desktop and mobile devices.
With Notix, website/app owners and marketers can share their content and interact with their audiences in a highly engaging channel, while having the opportunity to monetize both mobile and web subscribers.
Tired of overpaying for App Store Optimization? Get unlimited ASO and app marketing support to increase your keyword rankings, downloads, and revenue. Learn more at ASO Masters.
***************
Follow us:
YouTube: AppMasters.com/YouTube
Instagram: @stevepyoung
Twitter: @stevepyoung
TikTok: @stevepyoung
Facebook: App Masters
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Nov 13, 2023 • 1h 16min
How to Scale ANY App to $1M a Month
Today’s guest is the CMO of Replika.ai, Yuliya Lennox. She is the ex-CMO of BetterMe and has scaled multiple apps to $1M a month.
She will share her framework of understanding people to help you scale any app to $1M a month in sales.
You will discover:
- How to use psychological triggers to get users to respond to your ads
- When is the right time to scale
- How your approach to marketing changes as you scale
Learn more:
https://replika.ai/
https://www.linkedin.com/in/yulichkus/
https://u24.gov.ua/
App Audits:
https://apps.apple.com/us/app/cuff-video-chat-make-friends/id1514536428
https://play.google.com/store/apps/details?id=com.gps.navigation.locationfinder
You can also watch the video: https://youtube.com/live/_6sis7wLAow
Work with us to grow your apps faster & cheaper: http://www.appmasters.com/
SPONSORS
The world's best subscription apps use RevenueCat to power in-app purchases, manage customer data, and grow revenue on iOS, Android, and the web.
With RevenueCat, I can easily see the most important metrics - install to trial, trial to paid, and LTV.
And now they have a new paywall feature that’s going to make it easy for you to build high-converting paywalls and A/B test without needing a new build.
Learn more at Revenue Cat dot com
NOTIX is an audience re-engagement service based on web and in-app push notifications that work for both desktop and mobile devices.
With Notix, website/app owners and marketers can share their content and interact with their audiences in a highly engaging channel, while having the opportunity to monetize both mobile and web subscribers.
Tired of overpaying for App Store Optimization? Get unlimited ASO and app marketing support to increase your keyword rankings, downloads, and revenue. Learn more at ASO Masters.
***************
Follow us:
YouTube: AppMasters.com/YouTube
Instagram: @stevepyoung
Twitter: @stevepyoung
TikTok: @stevepyoung
Facebook: App Masters
***************

Nov 7, 2023 • 7min
Proven Advanced Strategies to Maximize App Conversions
In this video, we explore some data-driven strategies to supercharge your conversion rates! Join us as we explore these crucial topics and provide actionable insights that can transform your app marketing!
🔍 Topics covered:
1️⃣ The Influence of Positive Reviews on Conversion
2️⃣ Best Referral Strategies for Explosive Growth
3️⃣ Leveraging Lifetime Subscriptions for Increased LTV
4️⃣ A/B Testing Different Price Points for Maximum Impact
You can also watch the video:
https://youtu.be/t6kPu87Qhbg
Work with us to grow your apps faster & cheaper: http://www.appmasters.com/
SPONSORS
The world's best subscription apps use RevenueCat to power in-app purchases, manage customer data, and grow revenue on iOS, Android, and the web.
With RevenueCat, I can easily see the most important metrics - install to trial, trial to paid, and LTV.
And now they have a new paywall feature that’s going to make it easy for you to build high-converting paywalls and A/B test without needing a new build.
Learn more at Revenue Cat dot com
NOTIX is an audience re-engagement service based on web and in-app push notifications that work for both desktop and mobile devices.
With Notix, website/app owners and marketers can share their content and interact with their audiences in a highly engaging channel, while having the opportunity to monetize both mobile and web subscribers.
Tired of overpaying for App Store Optimization? Get unlimited ASO and app marketing support to increase your keyword rankings, downloads, and revenue. Learn more at ASO Masters.
***************
Follow us:
YouTube: AppMasters.com/YouTube
Instagram: @stevepyoung
Twitter: @stevepyoung
TikTok: @stevepyoung
Facebook: App Masters
***************

Nov 6, 2023 • 1h 29min
Simplify & Grow Your In-App Subscriptions
Charlie Chapman, developer advocate at RevenueCat and indie developer of the Dark Noise app for iOS and macOS, shares strategies for analyzing in-app subscription data and growing app revenue. Topics include transitioning to a subscription-based model, maximizing revenue through paywall testing and optimization, improving in-app subscriptions, and strategies for getting featured by Apple. They also discuss RevenueCat's new paywall feature and its benefits for A/B testing paywalls.

Oct 31, 2023 • 14min
The Simplest Facebook Ads Strategy for App Installs
Ready to harness the full potential of Facebook to drive more app downloads? In this exclusive interview, we caught up with Vivek Girotra, VP of Marketing at Times Internet, a media giant in India. Watch the video to gain valuable insights on leveraging Facebook to scale up your app installs—straight from the expert!
Topics Explored:
Funnel Optimization: Master the art of streamlining your user journey for peak efficiency. Dive into creating a seamless funnel that effortlessly guides potential users from discovery to installation.
Audience Expansion: Unearth the secrets to broadening your audience without sacrificing relevance. Explore strategies to tap into untapped markets while keeping user engagement at the forefront.
Feedback Signals: Discover the transformative power of feedback in refining your ads strategy. Learn how to interpret and leverage user feedback signals to continually elevate your campaigns.
Targeting Options: Navigate the array of targeting choices that Facebook provides. From demographics to interests, receive guidance on selecting the most impactful parameters for your app's niche.
Product Market Fit: Grasp the crucial concept of product-market fit and its pivotal role in your ad success. Gain insights on aligning your app with the needs and desires of your target audience.
You can also watch the video: https://youtu.be/X1iQnATTCUE
Work with us to grow your apps faster & cheaper: http://www.appmasters.com/
SPONSORS
The world's best subscription apps use RevenueCat to power in-app purchases, manage customer data, and grow revenue on iOS, Android, and the web.
With RevenueCat, I can easily see the most important metrics - install to trial, trial to paid, and LTV.
And now they have a new paywall feature that’s going to make it easy for you to build high-converting paywalls and A/B test without needing a new build.
Learn more at Revenue Cat dot com
NOTIX is an audience re-engagement service based on web and in-app push notifications that work for both desktop and mobile devices.
With Notix, website/app owners and marketers can share their content and interact with their audiences in a highly engaging channel, while having the opportunity to monetize both mobile and web subscribers.
Tired of overpaying for App Store Optimization? Get unlimited ASO and app marketing support to increase your keyword rankings, downloads, and revenue. Learn more at ASO Masters.
***************
Follow us:
YouTube: AppMasters.com/YouTube
Instagram: @stevepyoung
Twitter: @stevepyoung
TikTok: @stevepyoung
Facebook: App Masters
***************

Oct 30, 2023 • 1h 3min
Building a Super App to Over $2B in Sales
Today’s guest is Radhika Duggal, the CMO at Super.com.
Super.com is a fintech and ecommerce company that offers an app that enables consumers to earn, save, and build credit. The company is trusted by over 7 million customers, helping them save over $200M to date.
Super.com is backed by Steph Curry and has raised over $150MM USD and surpassed $2B in sales.
Radhika has over 20 years of brand and growth marketing experience across management consulting, startups, and Fortune 100 companies.
You will discover:
- Why you should eat your own dog food no matter how big you get
- How do you break into the market where you have to educate your users
- Why you should TEST sending users to your website vs straight to the app
Learn more:
https://www.linkedin.com/in/radhikaduggal/
https://www.super.com/
App Audits:
https://play.google.com/store/apps/details?id=com.action.impossible.stunt.track
https://apps.apple.com/us/app/id6444917344
You can also watch the video: https://youtube.com/live/DU5Zu-rY5mM
Work with us to grow your apps faster & cheaper: http://www.appmasters.com/
SPONSORS
The world's best subscription apps use RevenueCat to power in-app purchases, manage customer data, and grow revenue on iOS, Android, and the web.
With RevenueCat, I can easily see the most important metrics - install to trial, trial to paid, and LTV.
And now they have a new paywall feature that’s going to make it easy for you to build high-converting paywalls and A/B test without needing a new build.
Learn more at Revenue Cat dot com
NOTIX is an audience re-engagement service based on web and in-app push notifications that work for both desktop and mobile devices.
With Notix, website/app owners and marketers can share their content and interact with their audiences in a highly engaging channel, while having the opportunity to monetize both mobile and web subscribers.
Tired of overpaying for App Store Optimization? Get unlimited ASO and app marketing support to increase your keyword rankings, downloads, and revenue. Learn more at ASO Masters.
***************
Follow us:
YouTube: AppMasters.com/YouTube
Instagram: @stevepyoung
Twitter: @stevepyoung
TikTok: @stevepyoung
Facebook: App Masters
***************

Oct 24, 2023 • 23min
Try These A/B Tests to Increase Your Subscriptions (APS SF 2023)
Discover 7 strategically designed A/B tests aimed at boosting app subscription rates. You will learn actionable insights and data-driven strategies for subscription growth. We made the mistakes so you don't have to.
Thank you to @apppromotionsummit for letting us post this video.
Check out their events:
https://apppromotionsummit.com/
You can also watch the video: https://youtu.be/-rAIJrgLiWw
Work with us to grow your apps faster & cheaper: http://www.appmasters.com/
SPONSORS
The world's best subscription apps use RevenueCat to power in-app purchases, manage customer data, and grow revenue on iOS, Android, and the web.
With RevenueCat, I can easily see the most important metrics - install to trial, trial to paid, and LTV.
And now they have a new paywall feature that’s going to make it easy for you to build high-converting paywalls and A/B test without needing a new build.
Learn more at Revenue Cat dot com
NOTIX is an audience re-engagement service based on web and in-app push notifications that work for both desktop and mobile devices.
With Notix, website/app owners and marketers can share their content and interact with their audiences in a highly engaging channel, while having the opportunity to monetize both mobile and web subscribers.
Tired of overpaying for App Store Optimization? Get unlimited ASO and app marketing support to increase your keyword rankings, downloads, and revenue. Learn more at ASO Masters.
***************
Follow us:
YouTube: AppMasters.com/YouTube
Instagram: @stevepyoung
Twitter: @stevepyoung
TikTok: @stevepyoung
Facebook: App Masters
***************

Oct 23, 2023 • 1h 17min
All Your App Marketing Questions Answered
Strategies for boosting app rankings on Google Play and Apple App Store, optimizing bidding on keywords in Apple search ads, tracking purchase conversions on Facebook ads, new tactics for iOS app marketing, approaching niche influencers, improving app downloads and conversion rates, optimizing app icons and screenshots, starting an app with low code, Q&A, and a preview of upcoming episode.

Oct 17, 2023 • 12min
App Retention Strategies From The Miracle Morning App
Discover the secrets behind the success of the 'Miracle Morning' app, including their exceptional onboarding journey, effective push notification strategies, community building tactics, and data-driven decision making. Gain actionable insights from case studies and learn how to improve app retention, implement price experiments, and optimize ASO support.