

App Marketing by App Masters
Steve Young
Discover app marketing growth hacks from the top app publishers. Learn the secrets of app store optimization, app store features, and online marketing to drive more downloads for your mobile app.
Episodes
Mentioned books

Jan 9, 2024 • 11min
App Onboarding Fail & What To Do Instead
Learn about the negative impact of a longer onboarding flow on revenues and alternative strategies. Explore the power of personalization and data collection for app conversions. Discover successful examples of apps with effective onboarding processes. Also, find out about the App Masters Academy, a community for indie app developers.

Jan 3, 2024 • 13min
All Your ASO Questions Answered
Master the Review Game, Budget-Friendly ASO Tools, Keyword Install vs Boost Campaigns, Unlock the Power of Localization, Top-notch Ranking Check Tools, Navigate the Ad Network Maze

Dec 25, 2023 • 1h 5min
Live Coaching Call for AI Anti-Bullying App
Get all your app growth questions answered in this video.
Today's guest is Paul Egan, an inner city math teacher for 9 years, who built an AI anti bullying app called Bully Buster.
You will discover the strategies to grow downloads and subscriptions when you're just starting out.
There's a saying that I love "zero to one is impossible, one to 10 is hard".
Let's help those stuck in the impossible stage, because once we break through that then things start getting easier and we start building momentum.
Learn more:
https://apps.apple.com/us/app/bully-buster/id6461522666
https://bullybuster.ai
App Audits:
https://www.gamefunnel.app
https://apps.apple.com/us/app/dvlp/id1613916950
You can also watch the video: https://youtube.com/live/g2qKscOs9As
Work with us to grow your apps faster & cheaper: http://www.appmasters.com/
SPONSORS
The world's best subscription apps use RevenueCat to power in-app purchases, manage customer data, and grow revenue on iOS, Android, and the web.
With RevenueCat, I can easily see the most important metrics - install to trial, trial to paid, and LTV.
And now they have a new paywall feature that’s going to make it easy for you to build high-converting paywalls and A/B test without needing a new build.
Learn more at Revenue Cat dot com
NOTIX is an audience re-engagement service based on web and in-app push notifications that work for both desktop and mobile devices.
With Notix, website/app owners and marketers can share their content and interact with their audiences in a highly engaging channel, while having the opportunity to monetize both mobile and web subscribers.
Tired of overpaying for App Store Optimization? Get unlimited ASO and app marketing support to increase your keyword rankings, downloads, and revenue. Learn more at ASO Masters.
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Dec 24, 2023 • 10min
Applying The Blue Ocean Strategy to Apps
Muoyo Okome, an indie developer with 12 million downloads, discusses applying the Blue Ocean Strategy to the app industry. Topics include: niche app ideas, locked content, better Facebook ads, revenue split between ads, and optimizing subscription options.

Dec 18, 2023 • 1h 34min
Indie App Mastery: From Side Project to Full-Time Freedom
John McEvoy shares his journey from side hustle to full-time freedom with his app Momego, covering topics such as transitioning to a subscription-based model, monetization strategies, optimizing app titles, improving user onboarding, creating paywalls and videos for apps, improving app ratings and conversions, and the importance of marketing in app development.

Dec 12, 2023 • 7min
Copy The Paywall Strategy of This $7M Intermittent Fasting App
Discover the intriguing paywall strategy behind the success of the Zero app for intermittent fasting. Explore their onboarding process, push notification strategy, and the role of social proof in their success.

Dec 11, 2023 • 1h 1min
How to Get Higher Retention Than TikTok
Brandon Kleinman, a successful serial founder who has raised almost $100M, shares powerful strategies to surpass TikTok's retention rates and grow your user base through engaging quizzes. He also emphasizes getting more from your current userbase, building brand affinity, psychological hacks in app marketing, maximizing revenue through AdMob, and increasing conversion rates through personalization.

Dec 5, 2023 • 12min
Monetization strategies to increase revenue
Discover the art of pricing your app effectively, uncover the power of strategic discounting, explore the significance of a comprehensive onboarding process, navigate the intricacies of subscription management, and learn actionable strategies to set your app apart from the competition and capture a larger market share.

6 snips
Dec 5, 2023 • 12min
Copy These Clever Push Notifications
Learn how to strategically utilize push notifications for exclusive discounts and personalized deals. Find out how to navigate hard paywalls without compromising user experience. Discover strategies to re-engage users and remind them of your app's value. Dive into the e-commerce world and tackle cart abandonment with timely reminders. Explore the clever use of push notifications for word reminders and combating cart abandonment. Use motivational quotes to drive user engagement.

Dec 4, 2023 • 1h 15min
The Customer Journey That Maximizes Sales & Retention
Paul Meinshausen, CEO and Co-Founder of Aampe, discusses optimizing user engagement through AI, personalized reminders for increasing conversions, messaging approaches, niche market strategy, and app store optimization with targeted keywords.