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App Marketing by App Masters
Ads on onboarding? That's what this $360K app is doing!
Jun 18, 2024
Is integrating ads during onboarding genius or madness? Dive into the innovative strategy of a $360K camera app that monetizes early users without sacrificing engagement. The discussion reveals how this unique approach might actually enhance user experience and retention. Tune in to find out if showing ads while onboarding is the future—or a trend to avoid. Plus, engage with the community by sharing your thoughts and questions!
06:40
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Quick takeaways
- The Camera+ app's unconventional strategy of displaying ads during onboarding may challenge traditional user experience norms while engaging new users.
- Camera+ effectively utilizes a subscription model, with a low trial cost and multiple paywalls, to maximize conversion rates and revenue.
Deep dives
Innovative Onboarding Strategies
The onboarding flow of the Camera Plus app highlights unique strategies that engage users effectively. During onboarding, users are presented with a series of benefits while encountering banner ads at the bottom of each screen, which is unconventional. This integration of ads during onboarding raises questions about its impact on user experience and retention rates. The user flow includes inquiries about their goals for app usage, further accompanied by promotional ads, creating a distinctive approach that may either enhance or hinder user engagement.
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Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode