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App Marketing by App Masters

BetterSleep Founder on Bootstrapping An App to Over 60M Downloads

Apr 15, 2024
01:13:21

Today’s guest is Simon Alex Bérubé, Founder of BetterSleep (previously Relax Melodies). He shares how he bootstrapped the app to over 60 million downloads and led the company to a successful sale to Teladoc Health (NYSE:TDOC) in 2021.

You will discover:

- The process of bootstrapping to selling the app: struggles, successes, and lessons learned.

- The mindset shift needed to generate growth after an acquisition

- The early growth strategies that led to over 60M downloads

Learn more:

https://www.simonalexberube.com/

https://www.linkedin.com/in/saberube

App Audits:

https://apps.apple.com/us/app/we2-sexy-couple-games/id1613132394

https://apps.apple.com/ge/app/happus-couples-relationship/id1669465737

You can also watch the video: https://youtube.com/live/3NRbBKPI8-o

Work with us to grow your apps faster & cheaper: ⁠http://www.appmasters.com/⁠

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Follow us:

YouTube: ⁠AppMasters.com/YouTube⁠ Instagram: ⁠@App Masters Twitter: ⁠@App Masters TikTok: ⁠@stevepyoung⁠ Facebook: ⁠App Masters⁠

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