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App Marketing by App Masters
Little Known App Growth Strategies for Indie Developers
Apr 30, 2024
Discover secret app growth strategies for indie developers in this podcast, including sneaky push notification tricks, win-back automation magic, and multi-channel domination tactics. Learn about effective user acquisition tips, app campaign strategies, Google Ads optimization, and personalized email outreach for app growth. Explore partnerships, engagement, reviews, and automation tips to boost your app downloads without breaking the bank!
14:17
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Quick takeaways
- Focus on mastering Google Ads first before integrating other channels to avoid data dilution and ensure effective traffic attribution.
- Utilize personalized email partnerships with e-commerce stores to cross-promote your app and offer mutually beneficial promotional opportunities.
Deep dives
Effective App Launch Strategy
To drive initial traffic to your app, focus on Search results to attract users, monitor your app's features using Firebase, and validate results through Push notifications. Prioritize Google Ads over Apple Search Ads initially to manage costs before expanding to other ad platforms like TikTok. Start slow with basic campaigns to optimize cost per install and monitor campaign impact to ensure effectiveness.
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Discover
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Listen to the best highlights from the podcasts you love and dive into the full episode