The podcast discusses the importance of understanding user motivations, pain points, and values to create engaging app experiences. It also explores the use of AI for cognitive assessment in the gaming industry and its potential for mental health diagnostics. The chapter highlights optimizing keywords for a crossword puzzle game, measuring user engagement and durability, understanding market needs, and maximizing revenue through diverse pricing plans.
Understanding user motivations and pain points is crucial for creating successful apps that truly connect with users.
Optimizing the onboarding experience can lead to higher user conversions and engagement.
Leveraging social proof and addressing user pain points through refined value propositions can enhance app marketing effectiveness.
Deep dives
Optimizing For Motivations
To improve keyword optimization for Tiny Little Crosswords, it is advisable to start by optimizing for audience motivations. Based on general puzzle game audiences, a primary motivation is a sense of pride and productivity. Therefore, focus on creating copy and visuals that highlight accomplishments, achievements, and the feeling of productivity. Consider using themes like completionism and implementing leaderboards to cater to this motivation. Additionally, leverage the data from your current audience to identify other games and experiences they engage with. This can provide insights into potential art styles, themes, and mechanics to incorporate in your creative assets.
Onboarding Optimization
To improve user conversions and engagement, consider optimizing your onboarding experience. Instead of just offering a tutorial, emphasize the sense of accomplishment and productivity that users can experience by unlocking more puzzles. Incorporate a paywall during the onboarding process, offering the option to unlock all puzzles right away. This can capture user interest and lead to higher conversion rates during the crucial onboarding phase.
Considerations for ASO
While keyword optimization is important, it should be considered as part of a holistic marketing strategy. Given the competitive nature of the puzzle game market, it may be challenging to rank highly for primary keywords. However, you can experiment with alternative keyword phrases and consider incorporating autofill keywords to increase visibility. Additionally, explore the possibilities of localizing your app store listing and leveraging the unique characteristics of different international app stores.
Understanding the target audience and pain points
In this podcast episode, the hosts discuss the importance of identifying the target audience and their pain points in order to create a successful app or product. They emphasize the need to gather insights from competitors, study user reviews, and conduct surveys to understand user motivations and challenges.
Improving app onboarding and paywall placement
The hosts provide recommendations on improving the onboarding experience by introducing an onboarding process before diving into the main features of the app. They also suggest showing the paywall during this onboarding process to increase conversions and consider offering multiple pricing options to cater to different user preferences.
Leveraging social proof and value proposition
The hosts highlight the importance of leveraging social proof in app marketing, such as sharing testimonials or success stories from satisfied users. Additionally, they recommend refining the app's value proposition and messaging to address user pain points, making it clear how the app adds value and solves their problems.
Today's guest is pioneering the use of games for cognitive assessment, opening up new possibilities for not only the gaming and mobile industry but for mental health diagnostics and treatment.
💅 Elevating Your UX to Meet User Expectations
The days of simply creating user-friendly interfaces, combining a mix of borrowed ingredients, and succeeding are gone. To have a successful app in an incredibly competitive mobile market, it’s time to go far beyond usability and tap into what makes users tick. Joe explains how by evaluating the intrinsic motivators, pain points, and values of your users, you can create experiences that truly connect — because when you know what your players need, you can design exactly what they want.
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