App Marketing by App Masters
How to Use AI to Increase Your App Engagement
Aug 14, 2023
The podcast discusses the importance of understanding user motivations, pain points, and values to create engaging app experiences. It also explores the use of AI for cognitive assessment in the gaming industry and its potential for mental health diagnostics. The chapter highlights optimizing keywords for a crossword puzzle game, measuring user engagement and durability, understanding market needs, and maximizing revenue through diverse pricing plans.
01:31:16
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Quick takeaways
- Understanding user motivations and pain points is crucial for creating successful apps that truly connect with users.
- Optimizing the onboarding experience can lead to higher user conversions and engagement.
Deep dives
Optimizing For Motivations
To improve keyword optimization for Tiny Little Crosswords, it is advisable to start by optimizing for audience motivations. Based on general puzzle game audiences, a primary motivation is a sense of pride and productivity. Therefore, focus on creating copy and visuals that highlight accomplishments, achievements, and the feeling of productivity. Consider using themes like completionism and implementing leaderboards to cater to this motivation. Additionally, leverage the data from your current audience to identify other games and experiences they engage with. This can provide insights into potential art styles, themes, and mechanics to incorporate in your creative assets.
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