How to Use AI to Increase Your App Engagement

Aug 14, 2023

The podcast discusses the importance of understanding user motivations, pain points, and values to create engaging app experiences. It also explores the use of AI for cognitive assessment in the gaming industry and its potential for mental health diagnostics. The chapter highlights optimizing keywords for a crossword puzzle game, measuring user engagement and durability, understanding market needs, and maximizing revenue through diverse pricing plans.

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Introduction

00:00 • 2min

Shifting Focus to a Human Level

02:21 • 16min

Creating Player Profiles and Target Audiences

18:39 • 24min

Optimizing keywords for crossword puzzle game

42:26 • 23min

Measuring User Engagement and Durability

01:05:26 • 7min

Understanding the Market and Designing the App

01:12:43 • 10min

Maximizing Revenue and User Preferences

01:23:02 • 6min

Ways to Connect, Well-being Test, and Preview of Upcoming Episode

01:28:34 • 3min

Today's guest is pioneering the use of games for cognitive assessment, opening up new possibilities for not only the gaming and mobile industry but for mental health diagnostics and treatment.

💅 Elevating Your UX to Meet User Expectations

The days of simply creating user-friendly interfaces, combining a mix of borrowed ingredients, and succeeding are gone. To have a successful app in an incredibly competitive mobile market, it’s time to go far beyond usability and tap into what makes users tick. Joe explains how by evaluating the intrinsic motivators, pain points, and values of your users, you can create experiences that truly connect — because when you know what your players need, you can design exactly what they want.

You can also watch the video: https://youtube.com/live/LOYQeDsDOPw

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SPONSORS

NOTIX is an audience re-engagement service based on web and in-app push notifications that work for both desktop and mobile devices.

With Notix, website/app owners and marketers can share their content and interact with their audiences in a highly engaging channel, while having the opportunity to monetize both mobile and web subscribers.

Looking for an MMP? We've got you covered with our partner, Airbridge. Experience an unparalleled, accurate, and unified view of your mobile marketing performance even in today's dynamic landscape shaped by privacy changes.

What’s more, Airbridge has recently launched MMM Studio, setting a new standard as the only MMP offering a self-serve marketing mix modeling solution. Say goodbye to guesswork and hello to data insights. Learn more at airbridge.io.

Tired of overpaying for App Store Optimization? Get unlimited ASO and app marketing support to increase your keyword rankings, downloads, and revenue. Learn more at ASO Masters.

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