App Marketing by App Masters cover image

App Marketing by App Masters

How to Use AI to Increase Your App Engagement

Aug 14, 2023
The podcast discusses the importance of understanding user motivations, pain points, and values to create engaging app experiences. It also explores the use of AI for cognitive assessment in the gaming industry and its potential for mental health diagnostics. The chapter highlights optimizing keywords for a crossword puzzle game, measuring user engagement and durability, understanding market needs, and maximizing revenue through diverse pricing plans.
01:31:16

Podcast summary created with Snipd AI

Quick takeaways

  • Understanding user motivations and pain points is crucial for creating successful apps that truly connect with users.
  • Optimizing the onboarding experience can lead to higher user conversions and engagement.

Deep dives

Optimizing For Motivations

To improve keyword optimization for Tiny Little Crosswords, it is advisable to start by optimizing for audience motivations. Based on general puzzle game audiences, a primary motivation is a sense of pride and productivity. Therefore, focus on creating copy and visuals that highlight accomplishments, achievements, and the feeling of productivity. Consider using themes like completionism and implementing leaderboards to cater to this motivation. Additionally, leverage the data from your current audience to identify other games and experiences they engage with. This can provide insights into potential art styles, themes, and mechanics to incorporate in your creative assets.

Get the Snipd
podcast app

Unlock the knowledge in podcasts with the podcast player of the future.
App store bannerPlay store banner

AI-powered
podcast player

Listen to all your favourite podcasts with AI-powered features

Discover
highlights

Listen to the best highlights from the podcasts you love and dive into the full episode

Save any
moment

Hear something you like? Tap your headphones to save it with AI-generated key takeaways

Share
& Export

Send highlights to Twitter, WhatsApp or export them to Notion, Readwise & more

AI-powered
podcast player

Listen to all your favourite podcasts with AI-powered features

Discover
highlights

Listen to the best highlights from the podcasts you love and dive into the full episode