24min chapter

App Marketing by App Masters cover image

How to Use AI to Increase Your App Engagement

App Marketing by App Masters

CHAPTER

Creating Player Profiles and Target Audiences

This chapter discusses how psychometric and survey-based questionnaires are used to create player profiles in a game, covering personality traits, cultural attributes, values, and more. It also explores how data from live games can be used to gather profiles and target audiences for games that haven't been launched yet.

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