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App Marketing by App Masters
App Marketing Strategies That Led to Headway's 27M Downloads
Sep 11, 2023
Yeva Koldovska, Headway's Product Manager, has played a pivotal role in the app's explosive growth to over 27 million downloads. She shares insights on effective web2app strategies and user acquisition tactics. Key topics include optimizing pricing models for subscriptions and the psychological aspects of user onboarding. Yeva also discusses the importance of team dynamics in driving success and explores strategies for maximizing return on ad spend. Her innovative approaches to marketing reveal how personalized user engagement can significantly boost app performance.
01:29:41
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Quick takeaways
- Headway's impressive growth to 27 million downloads showcases its successful adoption of effective app marketing strategies from an early stage.
- The importance of continuous optimization of paywalls and discount strategies is emphasized as critical for sustainable monetization efforts.
Deep dives
Introduction to Headway and Its Success
Headway, a globally recognized ed-tech startup originating from Ukraine, focuses on developing learning products centered around bite-sized content. Its flagship product is the most downloaded book summary app worldwide and, in 2023, it was named among the top 50 startups in Europe poised for unicorn status. In the podcast, Yeva, the product manager at Headway, shares that the platform has achieved over 27 million downloads, reflecting its immense popularity. This growth is indicative of Headway's ability to serve a wide audience interested in rapid and effective learning solutions.
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Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode