App Marketing by App Masters cover image

App Marketing Strategies That Led to Headway's 27M Downloads

App Marketing by App Masters

CHAPTER

Exploring Subscription Pricing Strategies and User Preferences

This chapter explores the effectiveness of various pricing strategies for subscription models, contrasting standard annual plans with discounted offers. It emphasizes user preferences for trial options and the impact on conversion rates, highlighting the significance of customer segmentation and optimizing lifetime value through pricing.

00:00
Transcript
Play full episode

Remember Everything You Learn from Podcasts

Save insights instantly, chat with episodes, and build lasting knowledge - all powered by AI.
App store bannerPlay store banner