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App Marketing Strategies That Led to Headway's 27M Downloads

App Marketing by App Masters

CHAPTER

App Audits and Monetization Strategies

In this chapter, the speakers conduct a humorous app audit, focusing on various applications, including a Rubik's Cube solver and a pregnancy tracker. They discuss optimizing user engagement, onboarding processes, and the strategic implementation of paywalls to enhance monetization and improve app rankings. Throughout the conversation, they blend light-hearted banter with technical insights to provide valuable strategies for app developers.

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