

App Marketing by App Masters
Steve Young
Discover app marketing growth hacks from the top app publishers. Learn the secrets of app store optimization, app store features, and online marketing to drive more downloads for your mobile app.
Episodes
Mentioned books

9 snips
Aug 19, 2024 • 1h 2min
Advanced UA Analytics for Exponential App Growth
In this interview, we will discuss advanced user acquisition (UA) analysis and its pivotal role in exponential mobile app growth.
Joining us is Christopher Farm, Co-Founder and CEO of Tenjin, a platform renowned for its in-depth UA analytics for paid campaigns. Christopher will share insights into the latest monetization trends and the power of advanced UA analytics in helping developers achieve their Return on Ad Spend (ROAS) goals.
We'll also explore common UA challenges and how data-driven decision-making can turn the tide.
You will discover:
-A deep dive into advanced UA analytics
-Practical tips to optimize UA costs through data-driven insights
-The significance of determining portfolio LTV and its impact on UA
-How Tenjin empowers developers to reach their ROAS targets
Learn More:
Tenjin website: https://rebrand.ly/tenjinwebsite
Youtube channel: https://rebrand.ly/tenjinyoutubechannel
Chris linkedin: https://rebrand.ly/chrislinkedin
App Audits:
https://play.google.com/store/apps/details?id=com.glinttec.beautyscan.beautyscore.photoBeautyScan
https://apps.apple.com/us/app/wise-budget-monthly-spending/id6444917344
You can also watch the video: https://youtube.com/live/Oi5yevmbOVk
Work with us to grow your apps faster & cheaper:
http://www.appmasters.com/
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SPONSORS
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Follow us:
YouTube: AppMasters.com/YouTube
Instagram: @App Masters
Twitter: @App Masters
TikTok: @stevepyoung
Facebook: App Masters
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Aug 13, 2024 • 7min
Best ASO Tool for Accurate Download & Revenue Data
Are you looking for the best ASO tool to find your competitors' estimated downloads and revenue numbers?
We looked at REAL client data and compared them to all the top ASO tools to break down which tool had the most accurate data.
Tools compared:
-App Store Connect
-Sensor Tower
-Mobile Action
-AppFigures
-AppMagic.rocks
Work with us to grow your apps faster & cheaper:
http://www.appmasters.com/
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SPONSORS
Are you aiming to make your messaging more unique? Elevate your communication with Phoji custom emojis.
Designed from authentic content, our custom emojis convey genuine emotions and meanings.
Whether it's for individual chats or mass communication, Phoji SaaS seamlessly integrates across all platforms.
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Follow us:
YouTube: AppMasters.com/YouTube
Instagram: @App Masters
Twitter: @App Masters
TikTok: @stevepyoung
Facebook: App Masters
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15 snips
Aug 12, 2024 • 1h 19min
Bootstrapping an AI App to $2M ARR
In this discussion, Josh Mohrer, founder of Wave AI, shares his journey of bootstrapping an AI notetaker to over $2 million in annual recurring revenue. Despite lacking an engineering background, he reveals his unconventional methods for solo entrepreneurship. Discover the delicate balance of luck and strategy in pricing, leveraging community feedback, and optimizing digital marketing. Josh also discusses maximizing productivity with AI and effective user engagement tactics, making his insights invaluable for aspiring tech entrepreneurs.

Aug 6, 2024 • 6min
Boost Your App's Engagement & Revenue NOW with These Little Tricks!
Master the art of user engagement and skyrocket your subscription app profits! Discover hidden tactics to turn casual users into loyal subscribers.
Learn how to boost user engagement, increase retention, and convert more trial users.
From crafting compelling emails to perfecting the subscription conversion process, this podcast covers it all.
Work with us to grow your apps faster & cheaper:
http://www.appmasters.com/
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SPONSORS
Are you aiming to make your messaging more unique? Elevate your communication with Phoji custom emojis.
Designed from authentic content, our custom emojis convey genuine emotions and meanings.
Whether it's for individual chats or mass communication, Phoji SaaS seamlessly integrates across all platforms.
*********************************************
Follow us:
YouTube: AppMasters.com/YouTube
Instagram: @App Masters
Twitter: @App Masters
TikTok: @stevepyoung
Facebook: App Masters
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Aug 5, 2024 • 1h 17min
An Ex-Googler’s Guide to Google UAC for iOS
In this interview, we get into the intricacies of Google UAC strategies for iOS apps post Apple's introduction of App Tracking Transparency (ATT).
We are joined by ex-googler and founder of CandidConsulting LLC, Ashley Black. Ashley will describe, in detail, Google’s initial response to ATT and talk about modeled conversions.
We will also uncover the challenges and limitations Google faces with iOS ad inventory, particularly the inability to prompt for ATT in browsers and the significant enhancements brought, including web-to-app tracking.
You will discover:
- Effective tips on iOS campaigns with Google UAC
- The impact of the YouTube app implementing ATT
- Tackle tracking limitations on iOS
Learn More:
https://www.linkedin.com/in/ashleym-black/
https://www.candidconsultinggroup.com
App Audits:
https://apps.apple.com/us/app/talk-or-not-mystery-fun-chat/id925631318
https://play.google.com/store/apps/details?id=com.MohdNazir.WordGather&pcampaignid=web_share
You can also watch the video: https://youtube.com/live/0p7h1JIR4yw
Work with us to grow your apps faster & cheaper:
http://www.appmasters.com/
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SPONSORS
Are you aiming to make your messaging more unique? Elevate your communication with Phoji custom emojis.
Designed from authentic content, our custom emojis convey genuine emotions and meanings.
Whether it's for individual chats or mass communication, Phoji SaaS seamlessly integrates across all platforms.
*********************************************
Follow us:
YouTube: AppMasters.com/YouTube
Instagram: @App Masters
Twitter: @App Masters
TikTok: @stevepyoung
Facebook: App Masters
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Jul 30, 2024 • 12min
Try These 2 Retention & Monetization Strategies (Stolen From 7-Figure Apps)
This video unlocks the secrets used by successful 7-figure apps to keep users engaged and coming back for more.
You'll discover:
-The 3 Essential Rooms for App Success: Acquisition, Engagement, & Retention & Monetization
-Network Effect Power: How to leverage user connections to skyrocket app value
-LiveOps Strategies: Dynamically create exciting offers to keep users hooked
Learn how to:
-Turn a single-player app into a thriving community
-Craft irresistible retention strategies
-Implement proven LiveOps tactics for maximum impact
Is your app ready for a 7-figure exit? Watch now and unlock its full potential! 🚀
Work with us to grow your apps faster & cheaper:
http://www.appmasters.com/
*********************************************
SPONSORS
Are you aiming to make your messaging more unique? Elevate your communication with Phoji custom emojis.
Designed from authentic content, our custom emojis convey genuine emotions and meanings.
Whether it's for individual chats or mass communication, Phoji SaaS seamlessly integrates across all platforms.
*********************************************
Follow us:
YouTube: AppMasters.com/YouTube
Instagram: @App Masters
Twitter: @App Masters
TikTok: @stevepyoung
Facebook: App Masters
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Jul 23, 2024 • 7min
7 Mistakes to Avoid When Launching Your App
Uncovering the 7 Deadly Sins of App Launches. From overlooking in-app purchases to neglecting onboarding, countless app developers fall into common traps that can derail their launch.
Discover the hidden pitfalls that sink many apps before they take off. Learn how to avoid these mistakes and launch an app destined for success.
Leave a comment below if you have any questions you want us to highlight in a future Podcasts.
Work with us to grow your apps faster & cheaper:
http://www.appmasters.com/
*********************************************
SPONSORS
Are you aiming to make your messaging more unique? Elevate your communication with Phoji custom emojis.
Designed from authentic content, our custom emojis convey genuine emotions and meanings.
Whether it's for individual chats or mass communication, Phoji SaaS seamlessly integrates across all platforms.
*********************************************
Follow us:
YouTube: AppMasters.com/YouTube
Instagram: @App Masters
Twitter: @App Masters
TikTok: @stevepyoung
Facebook: App Masters
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Jul 22, 2024 • 1h 11min
$400,000 in Sales in 7 Months on Upwork Using AI
This week's guest built an AI proposal tool that helped him generate $400K in sales through UpWork..
Daniel Reiling is the Co-Founder & CTO of Ecordia Studios - the company that helps you design, build, and launch your app fast.
In addition, you will discover the power of data-driven product development and proven strategies to excel as a freelancer through tools like Pouncer AI.
You will discover:
- Mastering product analytics and A/B testing with PostHog
- Unlocking user insights to optimize app performance
- Biggest mistakes that 1st time app founders make
- Freelancing success strategies with Pouncer AI
Learn More:
https://www.pouncer.ai/
https://ecordia.com
https://www.linkedin.com/in/danielreiling/
App Audits:
https://apps.apple.com/app/apple-store/id1548649551
https://apps.apple.com/app/colouring-games-kids-baby-2-6/id1525157190
You can also watch the video: https://youtube.com/live/86J3ZkYN7mk
Work with us to grow your apps faster & cheaper:
http://www.appmasters.com/
*********************************************
SPONSORS
Are you aiming to make your messaging more unique? Elevate your communication with Phoji custom emojis.
Designed from authentic content, our custom emojis convey genuine emotions and meanings.
Whether it's for individual chats or mass communication, Phoji SaaS seamlessly integrates across all platforms.
*********************************************
Follow us:
YouTube: AppMasters.com/YouTube
Instagram: @App Masters
Twitter: @App Masters
TikTok: @stevepyoung
Facebook: App Masters
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Jul 15, 2024 • 1h 10min
Insights From Running $20M in Rewarded User Acquisition Campaigns
In this live stream, we have Alexander Hrankin who has spent over $20M for 20 different rewarded ad channels before he decided to fix the problems he saw with rewarded user acquisition.
You will discover the ins and outs of rewarded user acquisition, including when to integrate it into your marketing strategy
Alex’s journey in the marketing and advertising industry began at TapMedia, where he demonstrated impressive growth in app performance campaigns and major partnerships. Later, at MYAPPFREE, Alexander played a pivotal role in scaling the company’s revenue dramatically from $1.2M in 2018 to $22M in 2021.
Alexander is currently the CEO and Co-Founder of Scrambly, a rewarded-discovery platform focused on user gaming and app discovery, and he will dive into the complexities of rewarded user acquisition which he is an expert on.
You will discover:
-The biggest hurdle to overcome with rewarded UA
-The various models and placements for rewarded traffic
-Key metrics for evaluating the success of your rewarded UA campaign
-Potential risks associated with rewarded UA and strategies to mitigate them
-The return on ad spend (ROAS) you can expect with rewarded UA
Learn More:
https://scrambly.io/https://www.linkedin.com/in/alexander-hrankin-181780138/
App Audits:
https://play.google.com/store/apps/details?id=com.stimulerhttps://apps.apple.com/us/app/animath-math-solver-helper/id1615638274
You can also watch the video: https://youtube.com/live/YbbMPkhm7jc
Work with us to grow your apps faster & cheaper:
http://www.appmasters.com/
*********************************************
SPONSORS
Are you aiming to make your messaging more unique? Elevate your communication with Phoji custom emojis.
Designed from authentic content, our custom emojis convey genuine emotions and meanings.
Whether it's for individual chats or mass communication, Phoji SaaS seamlessly integrates across all platforms.
*********************************************
We all have developer horror stories. From language barriers to bad code to developing on time. That's why I recommend using B7Dev.com. They are affordable, fast and more importantly trust worthy. Go to B7Dev.com.
*********************************************
Follow us:
YouTube: AppMasters.com/YouTube
Instagram: @App Masters
Twitter: @App Masters
TikTok: @stevepyoung
Facebook: App Masters
*********************************************

Jul 10, 2024 • 45min
How to Transform ANY Business into a Profitable APP Business
Hear it straight from the source! This SubSummit interview dives into the groundbreaking strategy for creators to build a successful app and achieve PRODUCT-MARKET FIT.
Discover:
- The NEW Playbook for creators to launch the THRIVING app
- How to leverage your audience for a successful PAID app launch
- The SECRET to validating your app idea
- Crucial insights on iOS vs Android PRICING strategies
- CRITICAL mistakes to AVOID for a smooth app launch (Based on REAL Experience!)
This SubSummit interview is a MUST-WATCH for creators who want to:
- Become app entrepreneurs
- Achieve product-market fit with their audience
- Build a sustainable, high-margin income stream
- Learn from the best and take your creator business to the next level!
You can also watch the video: https://youtu.be/XAQoQ08ilbg
Work with us to grow your apps faster & cheaper:
http://www.appmasters.com/
*********************************************
SPONSORS
Are you aiming to make your messaging more unique? Elevate your communication with Phoji custom emojis.
Designed from authentic content, our custom emojis convey genuine emotions and meanings.
Whether it's for individual chats or mass communication, Phoji SaaS seamlessly integrates across all platforms.
*********************************************
We all have developer horror stories. From language barriers to bad code to developing on time. That's why I recommend using B7Dev.com. They are affordable, fast and more importantly trust worthy. Go to B7Dev.com.
*********************************************
Follow us:
YouTube: AppMasters.com/YouTube
Instagram: @App Masters
Twitter: @App Masters
TikTok: @stevepyoung
Facebook: App Masters
*********************************************