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App Marketing by App Masters

App Masters Greatest Hits: Episode 3 with Wilhelm Taht, VP of Rovio - Makers of Angry Birds

Jan 23, 2025
36:25

Get ready to explore the stories behind some of the most iconic and innovative apps that have shaped the mobile landscape!

We’re here with App Masters Greatest Hits—a 10-episode series where we’ll journey back in time to uncover the successes, challenges, and game-changing moments that made these apps truly distinguished.

In this episode, we’re joined by a Wilhelm Taht, VP of Rovio - Makers of Angry Birds, who takes us on a journey through the worlds of casual, mid-core, and hardcore gaming. From the addictive mechanics of Clash Royale to the strategic soft launch of Angry Birds Blast, this episode is packed with invaluable insights.

In this episode, you’ll discover:

✔️ What defines casual, mid-core, and hardcore games

✔️ The secrets behind successful soft launches and market strategies

✔️ How to leverage user metrics for maximum game success

Work with us to grow your apps faster & cheaper: http://www.appmasters.com/

Get training, coaching, and community: ⁠https://appmastersacademy.com/

Get your app audited: ⁠⁠https://appmasters.com/audit/

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