App Marketing by App Masters

Unlock Your App Growth with AI & Inclusive Marketing

Jan 25, 2025

Discover how AI can transform your app marketing strategy with actionable insights on personalization and engagement. Learn the importance of inclusive marketing to meet diverse audience needs and boost app visibility. Explore strategies for effective App Store Optimization and community-focused initiatives. Uncover tips for enhancing user experience, conversion rates, and practical pricing strategies that resonate with users. Plus, enjoy some humor alongside valuable marketing discussions!

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Quick takeaways

AI's role in app marketing is transformative, enhancing personalization and user engagement through real-time data analytics and tailored messaging.

Inclusive marketing addresses diverse user needs beyond demographics, driving engagement and retention by catering to a wide audience spectrum.

Integrating AI into App Store Optimization democratizes visibility, enabling smaller developers to leverage insights for improving their app's discoverability.

Deep dives

Farewell to Firebase Dynamic Links

The podcast observes the impending retirement of Firebase Dynamic Links, which is set to conclude its service on August 25th, 2025. This tool has been instrumental in simplifying user navigation by connecting disparate platforms more effectively and preventing common user errors like 404 messages. The farewell serves as a poignant reminder of the need for alternatives in the market and encourages developers to transition to AirBridge DeepLinks, a straightforward substitute that promises an easy migration process. This transition is framed as essential for developers to maintain efficient linking capabilities within their applications.

Intro

2min

The Power of Personalization in App Marketing

16min

Harnessing AI for App Marketing Success

26min

Marketing and Merriment

6min

Enhancing App Appeal and Monetization

6min

Optimizing Fitness App Engagement

16min

Celebrating Participation and Pricing Strategies in App Development

2min

Effective Pricing Strategies and Community Engagement for App Developers

2min

Expanding Horizons: Marketing Strategies and Conversion Insights

3min

In this interview, we’ll explore how leveraging AI and inclusive marketing can revolutionize your app’s growth strategy.

We’re joined by Jedidah, a marketing leader with over a decade of experience driving demand, adoption, and engagement for software, SaaS, and AI products.

Jedidah has made a remarkable impact across industries such as productivity tech, HR, finance, and education through innovative marketing strategies and go-to-market plans.

She will share invaluable insights into AI’s transformative role and the crucial importance of inclusivity in shaping future app marketing strategies.

You will discover:

📌 The impact of AI on app marketing and how to leverage it.

📌 Trends, benefits, and challenges of inclusive marketing for apps.

📌 Actionable tips for integrating AI and inclusivity into your app growth strategy.

Learn More :

Women and AI is a non-profit that celebrates and empowers women in AI, highlighting their contributions and inspiring future generations of AI professionals:

https://www.womenandai.com/

The Community Bots is a non-profit that offers STEM robotics training to young women and girls in underserved communities, empowering them to pursue education and create mobile apps.

https://communitybots.org/

Book a consultation call: https://calendly.com/appmasters-alok/30min

Work with us to grow your apps faster & cheaper: http://www.appmasters.com/

Get training, coaching, and community: ⁠https://appmastersacademy.com/

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