

App Marketing by App Masters
Steve Young
Discover app marketing growth hacks from the top app publishers. Learn the secrets of app store optimization, app store features, and online marketing to drive more downloads for your mobile app.
Episodes
Mentioned books

Sep 18, 2024 • 17min
5 Features You MUST HAVE In Your MVP
While there are many paths to success the quickest way to fail is by overspending and overdeveloping your app before you EVEN have users.
In this video, you will discover the 5 essential features that you need in your MVP.
A quick tip: get traction and build upon your MVP.
1. Analytics:
Understanding your users' behavior is key to improving your product.
2. SMS/Push Notifications:
Keep your users engaged and informed with timely SMS and push notifications.
3. Onboarding:
From interactive tutorials to personalized recommendations, a smooth onboarding experience can set your MVP apart.
4. Paywall:
A well-designed paywall can help you generate revenue and maximize your MVP's potential.
5. Live Chat/Contact Us:
An interactive feature can enhance the overall user experience and improve customer satisfaction without building the WRONG features.
By incorporating these 5 must-haves into your MVP, you can create a product that not only attracts users but also retains them and drives growth.
Book a consultation call:
https://calendly.com/appmasters-alok/30min
Work with us to grow your apps faster & cheaper:
http://www.appmasters.com/
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SPONSORS
Tired of App Store limitations?
FunnelFox empowers mobile apps with web funnels that offer 100% attribution, low payment commissions, and higher subscription retention. Build and optimize your web funnel with a no-code builder, seamless payments, and A/B testing.
Ready to boost your app’s revenue? Visit https://funnelfox.io/ to get started.
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We all have developer horror stories. From language barriers to bad code to developing on time. That's why I recommend using B7Dev.com. They are affordable, fast and more importantly trust worthy. Go to B7Dev.com.
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Follow us:
YouTube: AppMasters.com/YouTube
Instagram: @App Masters
Twitter: @App Masters
TikTok: @stevepyoung
Facebook: App Masters
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Sep 16, 2024 • 18min
The 5 Biggest Mistakes First-Time App Founders Make
Before you dive headfirst into development, let's explore some common pitfalls that can derail even the most promising app ideas. In this video, we'll discuss the top mistakes first-time app owners make, including:
Trying to perfect your MVP: Don't aim for perfection initially, you can iterate and improve later based on user feedback.
Too many features: Keep it simple, overloading your app with features can confuse users.
Focus too much on downloads: Prioritize user engagement and retention over raw download numbers.
Too Big Too Soon: Start small and scale gradually. Trying to build a massive app from the outset can be overwhelming and resource-intensive.
Marketing <> Product: Your marketing efforts should accurately reflect your app's value proposition.
Book a consultation call:
https://calendly.com/appmasters-alok/30min
Work with us to grow your apps faster & cheaper:
http://www.appmasters.com/
*********************************************
SPONSORS
Tired of App Store limitations?
FunnelFox empowers mobile apps with web funnels that offer 100% attribution, low payment commissions, and higher subscription retention. Build and optimize your web funnel with a no-code builder, seamless payments, and A/B testing.
Ready to boost your app’s revenue? Visit https://funnelfox.io/ to get started.
*********************************************
We all have developer horror stories. From language barriers to bad code to developing on time. That's why I recommend using B7Dev.com. They are affordable, fast and more importantly trust worthy. Go to B7Dev.com.
*********************************************
Follow us:
YouTube: AppMasters.com/YouTube
Instagram: @App Masters
Twitter: @App Masters
TikTok: @stevepyoung
Facebook: App Masters
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Sep 14, 2024 • 1h 9min
Rapid Revenue Growth Through Web2App Funnels
This week's guest will guide you on building a new revenue stream for your app with web-to-app funnels.
Andrey Shakhtin is the CEO & Co-Founder of FunnelFox, a platform that simplifies web-to-app funnel creation, making it six times faster and three times cheaper than in-house development.
In addition, you will discover expert insights on building effective web-to-app funnels, drawing from his extensive experience in user acquisition, activation, and retention.
You will discover:
-The fundamentals of web-to-app funnels
-Effective strategies to improve app revenue through web-to-app funnels
-The benefits of web-to-app funnels
Learn More:
https://funnelfox.io/
https://www.linkedin.com/in/andrey-shakhtin/
App Audit:
https://apps.apple.com/us/app/rizz-ai-wingman-icebreaker/id6446773984?platform=iphone
https://apps.apple.com/us/app/1-happy-hour-finder-5-live/id1559355406
https://apps.apple.com/app/runway-gamify-learning/id6639588047
You can also watch the video: https://youtube.com/live/s5sAiCS8iiE
Book a consultation call:
https://calendly.com/appmasters-alok/30min
Work with us to grow your apps faster & cheaper:
http://www.appmasters.com/
*********************************************
SPONSORS
Tired of App Store limitations?
FunnelFox empowers mobile apps with web funnels that offer 100% attribution, low payment commissions, and higher subscription retention. Build and optimize your web funnel with a no-code builder, seamless payments, and A/B testing.
Ready to boost your app’s revenue? Visit https://funnelfox.io/ to get started.
*********************************************
We all have developer horror stories. From language barriers to bad code to developing on time. That's why I recommend using B7Dev.com. They are affordable, fast and more importantly trust worthy. Go to B7Dev.com.
*********************************************
Follow us:
YouTube: AppMasters.com/YouTube
Instagram: @App Masters
Twitter: @App Masters
TikTok: @stevepyoung
Facebook: App Masters
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Sep 11, 2024 • 7min
Sell Your App Business at This Moment
In this video, we dive into the critical decision of when to sell your app.
Many app owners believe they should wait until profits peak before selling, but that might not always be the best strategy. Buyers want to see potential growth opportunities, not just a maxed-out profit margin.
Join us as we explore why selling while your app's profits are still on the rise can lead to a better valuation and a smoother exit. We'll discuss the challenges of timing your sale perfectly and the importance of leaving room for the buyer to continue growing the app.
If you're an app developer considering an exit, this video is a must-watch! Don't miss these valuable insights. 💡
Work with us to grow your apps faster & cheaper:
http://www.appmasters.com/
*********************************************
SPONSORS
Tired of App Store limitations?
FunnelFox empowers mobile apps with web funnels that offer 100% attribution, low payment commissions, and higher subscription retention. Build and optimize your web funnel with a no-code builder, seamless payments, and A/B testing.
Ready to boost your app’s revenue? Visit https://funnelfox.io/ to get started.
*********************************************
We all have developer horror stories. From language barriers to bad code to developing on time. That's why I recommend using B7Dev.com. They are affordable, fast and more importantly trust worthy. Go to B7Dev.com.
*********************************************
Follow us:
YouTube: AppMasters.com/YouTube
Instagram: @App Masters
Twitter: @App Masters
TikTok: @stevepyoung
Facebook: App Masters
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Sep 8, 2024 • 8min
Meta Ads for App Installs: What You Really Need To Know!
In this video, we talk about Meta ads for app installs. Discover the optimal budget allocation, effective targeting techniques, and essential creative elements that can make or break your campaign.
Key takeaways:
- Budget Matters: Learn how much you should realistically invest in Meta ads to achieve meaningful results.
- Targeting Strategies: Explore the pros and cons of broad vs. niche targeting, and discover the power of lookalike audiences.
- Creative Excellence: Understand the importance of crafting compelling creatives that resonate with your target audience.
- Campaign Setup: Get expert advice on setting up your Meta ad campaigns for maximum impact.
- Common Pitfalls: Avoid costly mistakes by learning from real-world examples and expert insights.
Whether you're a seasoned app marketer or just starting out, this video provides invaluable information to help you optimize your Meta ad campaigns and achieve your app installation goals.
You can also watch the video: https://youtu.be/PM5wtNJneqI
Work with us to grow your apps faster & cheaper:
http://www.appmasters.com/
*********************************************
SPONSORS
Tired of App Store limitations?
FunnelFox empowers mobile apps with web funnels that offer 100% attribution, low payment commissions, and higher subscription retention. Build and optimize your web funnel with a no-code builder, seamless payments, and A/B testing.
Ready to boost your app’s revenue? Visit https://funnelfox.io/ to get started.
*********************************************
We all have developer horror stories. From language barriers to bad code to developing on time. That's why I recommend using B7Dev.com. They are affordable, fast and more importantly trust worthy. Go to B7Dev.com.
*********************************************
Follow us:
YouTube: AppMasters.com/YouTube
Instagram: @App Masters
Twitter: @App Masters
TikTok: @stevepyoung
Facebook: App Masters
*********************************************

6 snips
Sep 7, 2024 • 1h 2min
The $0 to $100K App Framework
In this interview, we will share a framework that can help you build a profitable app.
We are joined by Miloš Jokić, a successful app founder who has generated over $100,000 with his apps. Miloš is Head of Engineering at Homemade Method and Founder of an app studio that helps app founders launch successful apps and generate $10K/month.
Miloš has built a portfolio of apps that have brought over $100K in revenue with 214K users. He will be sharing a system that he developed to help app developers choose profitable app ideas, acquire more users, and increase revenue.
You will discover:
-Key steps and processes to grow an app from scratch
-The $100K App Framework
-Profitable app ideas
-Tips on effective monetization strategies
Learn More:
https://milosjokic.com/100k
https://www.linkedin.com/in/milos-jokic/
https://www.youtube.com/watch?v=aflCkLk5pac
App Audit:
https://apps.apple.com/us/app/memorize-flashcards/id1631928972?platform=iphone
https://apps.apple.com/us/app/bookie-reading-tracker/id6443825869
You can also watch the video: https://youtube.com/live/oJfWrm1r38M
Work with us to grow your apps faster & cheaper:
http://www.appmasters.com/
*********************************************
SPONSORS
Tired of App Store limitations?
FunnelFox empowers mobile apps with web funnels that offer 100% attribution, low payment commissions, and higher subscription retention. Build and optimize your web funnel with a no-code builder, seamless payments, and A/B testing.
Ready to boost your app’s revenue? Visit https://funnelfox.io/ to get started.
*********************************************
We all have developer horror stories. From language barriers to bad code to developing on time. That's why I recommend using B7Dev.com. They are affordable, fast and more importantly trust worthy. Go to B7Dev.com.
*********************************************
Follow us:
YouTube: AppMasters.com/YouTube
Instagram: @App Masters
Twitter: @App Masters
TikTok: @stevepyoung
Facebook: App Masters
*********************************************

Sep 3, 2024 • 9min
Copy This Meta Ads Campaign Setup for App Installs
Are you new to Meta Ads and want to set up your first campaign for app installs? Look no further! In this video, we break down the essential steps and provide expert tips to help you achieve success.
Key takeaways:
-Meta SDK: Use the Meta SDK for a seamless and efficient setup.
-Event tracking: Start by tracking the most important event, such as "trial start."
-Additional signals: Consider tracking other relevant events like "onboarding finished" or "levels achieved" to gain deeper insights.
-Measurement challenges: Understand the limitations of user-level tracking on iOS and how to address them.
-Qualification events: Identify user behaviors that correlate with higher conversion rates.
-Watch now to learn how to create a winning Meta Ads campaign for your app!
Book a consultation call:
https://calendly.com/appmasters-alok/30min
Work with us to grow your apps faster & cheaper:
http://www.appmasters.com/
*********************************************
SPONSORS
Are you aiming to make your messaging more unique? Elevate your communication with Phoji custom emojis.
Designed from authentic content, our custom emojis convey genuine emotions and meanings.
Whether it's for individual chats or mass communication, Phoji SaaS seamlessly integrates across all platforms.
*********************************************
Follow us:
YouTube: AppMasters.com/YouTube
Instagram: @App Masters
Twitter: @App Masters
TikTok: @stevepyoung
Facebook: App Masters
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Aug 27, 2024 • 12min
Breaking the Money Taboo: Real Talk on App Store Revenue
Do you need help to make money on your app?
In this video, we're diving deep into the real challenges of app monetization and sharing practical strategies to overcome them.
Key takeaways:
- The importance of the funnel: It's not just about downloads; you need to focus on converting those downloads into paying customers.
- Real-life case study: Learn from a real app that's generating good downloads a day but still struggling with sales.
- Growth hacks for revenue: Discover proven methods to reach $1,000 in revenue quickly and sustainably.
Save time and money on effective strategies. Watch now and learn how to make your app a profitable success! 🚀
Here's the link to the RevenueCat report:
https://www.revenuecat.com/state-of-subscription-apps-2024/
Book a consultation call:
https://calendly.com/appmasters-alok/30min
Work with us to grow your apps faster & cheaper:
http://www.appmasters.com/
*********************************************
SPONSORS
Are you aiming to make your messaging more unique? Elevate your communication with Phoji custom emojis.
Designed from authentic content, our custom emojis convey genuine emotions and meanings.
Whether it's for individual chats or mass communication, Phoji SaaS seamlessly integrates across all platforms.
*********************************************
Follow us:
YouTube: AppMasters.com/YouTube
Instagram: @App Masters
Twitter: @App Masters
TikTok: @stevepyoung
Facebook: App Masters
*********************************************

6 snips
Aug 26, 2024 • 1h 15min
Ask Me Anything With Steve P. Young
We’ve got another round of the popular ‘Ask Me Anything’ session with me - STEVE P. YOUNG!
This is your chance to have your questions answered — whether it’s about monetization, paid ads, or scaling your app business. No topic is off-limits!
App Audits:
https://apps.apple.com/bg/app/espresso-quotes-sayings/id6449391056
https://play.google.com/store/apps/details?id=com.thunderpunchgames.zombiemare
You can also watch the video: https://youtube.com/live/xok3ST-VzoY
Work with us to grow your apps faster & cheaper:
http://www.appmasters.com/
*********************************************
SPONSORS
Are you aiming to make your messaging more unique? Elevate your communication with Phoji custom emojis.
Designed from authentic content, our custom emojis convey genuine emotions and meanings.
Whether it's for individual chats or mass communication, Phoji SaaS seamlessly integrates across all platforms.
*********************************************
Follow us:
YouTube: AppMasters.com/YouTube
Instagram: @App Masters
Twitter: @App Masters
TikTok: @stevepyoung
Facebook: App Masters
*********************************************

Aug 20, 2024 • 5min
The Global App Pricing Hack Apple Doesn't Want You to Know
Are you leaving money on the table in the global app market? Top apps are using a SECRET FORMULA to set PERFECT prices for EVERY country. Using this strategy unlocks hidden profits, maximizes downloads, and makes your app a global phenomenon.
In this video, you'll discover:
-The FLAWED LOGIC behind Apple's pricing recommendations (and why they might hurt you).
-The SECRET FORMULA top apps use to set prices that CONVERT and CRUSH the competition.
-A SIMPLE STRATEGY to find the PERFECT PRICE for any country, without needing a giant marketing budget.
-Bonus Tip: How to leverage psychology to BOOST conversions even further with clever pricing strategies.
Stop giving away profits! Watch now and unlock the global app pricing secrets that will take your app to the top!
Work with us to grow your apps faster & cheaper:
http://www.appmasters.com/
*********************************************
SPONSORS
Are you aiming to make your messaging more unique? Elevate your communication with Phoji custom emojis.
Designed from authentic content, our custom emojis convey genuine emotions and meanings.
Whether it's for individual chats or mass communication, Phoji SaaS seamlessly integrates across all platforms.
*********************************************
Follow us:
YouTube: AppMasters.com/YouTube
Instagram: @App Masters
Twitter: @App Masters
TikTok: @stevepyoung
Facebook: App Masters
*********************************************