App Marketing by App Masters Fall in Love with These App Marketing Strategies
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Feb 15, 2025 Explore timeless app marketing strategies that indie developers can easily implement. Discover effective techniques for user acquisition, retention, and monetization—even in fierce competition. Dive into the world of app audits, featuring real examples that highlight gameplay mechanics and user engagement tips. Enjoy lighthearted humor and dad jokes peppered throughout, making the learning process entertaining. Plus, get the scoop on alternatives to Firebase Dynamic Links that streamline customer journeys.
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Retention-Focused Game Development
- Prioritize retention early on in game development, especially for ad-based games.
- Focus on retention first, then monetization will follow, unlike subscription apps.
Prioritize ASO and ASA
- Start with ASO and basic Apple Search Ads campaigns for paid user acquisition.
- These require less team effort than Meta or TikTok, and ASA offers higher ROI due to search intent.
Three-Step Paywall
- Replace the Blinkist-style paywall with a three-step paywall for increased conversions.
- Ask qualifying questions, showcase testimonials, and avoid overwhelming users on each screen.