SuperPod — The no-filter MSP show

Topics discussed in this episodesThe secret to running a good podcast in the MSP space. 02:45The importance of collaborating/partnering with those providing complementary services. 07:00The new way to think about MSP marketing. 13:00The difficulties of being an MSP owner. 17:45The three things Richard does to be mindful. 21: 56The 'secret sauce' to your MSP business and the framework to find your differentiation. 27:59Resources mentioned in this episodeTech tirbeCompTIATrue MethodsSmallBiZ ThoughtsTubbTalkA+ CertificationHeadspacePomodoro TechniqueBrain.fmThe team that made this episode possiblePraveen Ramesh, who leads product marketing and growth.Monica Maria, who leads the content marketing and editorial efforts.Karthikeyan Ganesh, who designs everything you see on our website.Kanagaraj Subramaniam, who built everything on this podcast page.What you will learnWhy every MSP should start a podcast and how to do it right.The power of partnerships to sell more.How to bring the 'human touch' in MSP marketing.The mental health of MSP owners and why it's okay to speak about it.How to identify the unique thing about your MSP and stand out.

Topics discussed in this episodesHow RCS Professional Services changed the marketing game post the pandemic. 03:18How the 18-member team in RCS is structured. 04:32Competing and standing out in a crowded MSP marketplace in New York. 05:50The importance of tech stack in winning new businesses. 07:55Being vendor agnostic helps RCS customize solutions to their clients needs. 10:26Mental health and what MSPs can do about it. 13:20Rapid fire with Esther. 16:10The team that made this episode possiblePraveen Ramesh, who leads product marketing and growth.Monica Maria, who leads the content marketing and editorial efforts.Karthikeyan Ganesh, who designs everything you see on our website.Kanagaraj Subramaniam, who built everything on this podcast page.What you will learnHow RCS Professional Services stands out in a crowded MSP market?The biggest learning Esther has had from her MSP marketing peer group.Mental health and what RCS Professional Services does about it.

Topics discussed in this episodesNate's focus on customer retention, overcoming clients shutting shop, and finding 'ideal' customers. 03:30The relevance of MSPs for smaller businesses. 05:03Mental health and MSPs — why you should care. 06:45Tactical advice on 'drawing the line' for your mental wellness 10:15Why talking about mental health is important for you and your fellow MSP owners. 13:00The unknown when it comes to AI, and challenges with AI adoption. 15:35Why economic downturn will not affect MSPs and in fact help MSPs. 17:30The team that made this episode possiblePraveen Ramesh, who leads product marketing and growth.Monica Maria, who leads the content marketing and editorial efforts.Karthikeyan Ganesh, who designs everything you see on our website.Kanagaraj Subramaniam, who built everything on this podcast page.

Topics discussed in this episodesWhy we will never go to the 'way it was before'. 03:22What is the one key thing that will help MSPs thrive and shine. 05:09The importance of being a 'digital citizen' in your marketing efforts 08:00Looking out for new target markets that's emerged out of 'hybrid workforce'. 16:00Identifying and firing 'high-cost' clients and why you need fire them. 17:47Downsides to standardizing your offerings. 22:05Why IoT might be the next big thing in the MSP space and what possible use cases does it serve? 24:04Calendaring and time boxing to stay productive. 30:19The first hire you should make your in your MSP. 31:49Resources mentioned in this episodeLinkedinTime-boxing techniqueThe team that made this episode possible:Praveen Ramesh, who leads product marketing and growth.Monica Maria, who leads the content marketing and editorial efforts.Karthikeyan Ganesh, who designs everything you see on our website.Kanagaraj Subramaniam, who built everything on this podcast page.

Topics discussed in this episode:Visibility doesn't translate to productivity. It's not necessary to be physically present in the office; it is a bit of an "artifact". 02:30Traditional infrastructure is irrelevant in the new normal and this is an opportunity for MSPs to play the extended IT. 09:50Collaboration will be central to how organizations and MSPs operate. 12:00The necessity of switching from a reactive model to a proactive model. 13:44MSPs who have been prepared for such uncertainties have been able to thrive. 16:29Mitigating cyber and phishing attacks, and protecting users are crucial for MSPs to provide as a service. 18:22What's wrong with solving people's problems using technology. 20:06Credits:The team that made this episode possible:Praveen Ramesh, who leads product marketing and growthMonica Maria, who leads the content marketing and editorial effortsKarthikeyan Ganesh, who designs everything you see on our websiteKanagaraj Subramaniam, who built everything on this podcast page

Topics discussed in this episode:Why being 24*7 is not an option for MSPs anymore, and how it's become a necessity with remote working becoming mainstream. 05:50There's a real opportunity for MSPs to sound intelligent and get a seat in the IT strategy. 07:25Why hiring tech talent might not be the most important thing for your MSP. 12:50The constraint that holds MSP from growing. 13:44Increasing efficiency by outsourcing, and how it helped James achieve more. 20:55Resources mentioned in this episode:Managed Services In a Month by Karl PalanchukPackage, Price, Profit by Nigel MooreInfinite Scale by James VickeryCredits:The team that made this episode possible:Praveen Ramesh, who leads product marketing and growthMonica Maria, who leads the content marketing and editorial effortsKarthikeyan Ganesh, who designs everything you see on our websiteKanagaraj Subramaniam, who built everything on this podcast page

Topics discussed in this episode:How can you differentiate your MSP from the MSP next door when you're on a shoe-string budget. 03:45Tactical advice on being 'agile' and how you can leverage automation to achieve the 'everything now' phenomenon. 09:50A step-by-step breakdown to answer 'Why should this client come to me', and break the silos between marketing efforts. 17:20Overcoming the lack of events, tightening budgets, absence of direct sales, and leveraging Facebook at $0. 19:15Finding your niche, and exploring newly blossomed markets. 22:45Resources mentioned in this episode:TextexpanderCalendlyLinkedinFacebookUse the promo code Superops100 to get $100 off on your first month of Smith.aiCredits:The team that made this episode possible:Praveen Ramesh, who leads product marketing & growthMonica Maria, who leads the content marketing and editorial effortsKarthikeyan Ganesh, who designs everything you see on our websiteKanagaraj Subramaniam, who built everything on this podcast page

Topics discussed in this episode:There are two defining terms to describe how MSPs can handle crises brought by the pandemic: survival and change. 06:43We are seeing years of transformation such as cloud migration, distributed work, happen in a matter of months. 07:25There's nothing like it when both the opportunity to do something right and make some money show up in the same place. 09:35Working with data is crucial because being realistic about a given situation is better than blinded by optimism. 10:11The way MSPs are making money has changed and will continue to do so in the following years. MSPs need to constantly reinvent themselves. 11:40The assembler-builder analogy puts the prospect of AI in the MSP industry in perspective. 15:50With the right kind of implementation, AI can bring value. It's sure to change a lot of lives. 19:27Resources mentioned in this episode:Virtualization: Defined, A Primer for the SMB Consultant by Dave SobelCredits:The team that made this episode possible:Praveen Ramesh, who leads product marketing and growthMonica Maria, who leads the content marketing and editorial effortsKarthikeyan Ganesh, who designs everything you see on our websiteKanagaraj Subramaniam, who built everything on this podcast page

Topics discussed in this episode:The good that the MSP community has done for him and why he wants to give back to this community. 04:00COVID gave a whole new perspective to what it means to have business continuity. 06:10The changes that MSPs need to make from a technical, business, and financial point of view, to stay resilient. 09:13It's necessary to continually look at your technology and see how you can enable your clients to meet their business goals. 12:00Getting new business is highly challenging; it is important to give 10x without expecting as much in return. 14:28When internal IT and outsourcing MSPs come together there is an opportunity for MSPs to leverage. 20:19Put all your eggs into partner enablement because your partner base drives 80% of the revenue. 22:37Start with email marketing before you start spending money on advertising. 28:12Resources mentioned in this episode:ChannelnomicsCRNChannele2eChannel proCredits:The team that made this episode possible:Praveen Ramesh, who leads product marketing and growthMonica Maria, who leads the content marketing and editorial effortsKarthikeyan Ganesh, who designs everything you see on our websiteKanagaraj Subramaniam, who built everything on this podcast page

Topics discussed in this episode:The two factors affecting how MSPs navigate the changes. 04:15The only constant in the world of technology is change. 07:13MSPs that didn't care well for their clients in the summer of 2019 are losing customers 08:00Distributed workforce increased the demand for MSPs. 09:51Adoption of new technology isn't purely an MSP's responsibility; the client must be willing too. 12:07The advantages of hosting events virtually and marketing to an audience virtually. 13:31Social proof is key to marketing. It's as good as word-of-mouth marketing. 16:14A series of elements that make a good website isn't the same as a perfect website, and why you should have one. 20:04Marketing your MSP business is as important as building your products or delivering great customer service. 23:01Why it's necessary to look around at what's happening and see how to fit that in your current MSP strategy. 26:30Resources mentioned in this episode:Updating Servers Doesn't Grow Your Business by Paul GreenThe 6 Principles of Persuasion by Dr. Robert CialdiniThe Ultimate Sales Machine: Turbocharge Your Business with Relentless Focus on 12 Key Strategies by Chet HolmesThey Ask You Answer: A Revolutionary Approach to Inbound Sales, Content Marketing, and Today's Digital Consumer by Marcus SheridanCredits:The team that made this episode possible:Praveen Ramesh, who leads product marketing and growthMonica Maria, who leads the content marketing and editorial effortsKarthikeyan Ganesh, who designs everything you see on our websiteKanagaraj Subramaniam, who built everything on this podcast page