How to be at the far end of the value chain (and sell more)

Topics discussed in this episode:

• The good that the MSP community has done for him and why he wants to give back to this community. 04:00
• COVID gave a whole new perspective to what it means to have business continuity. 06:10
• The changes that MSPs need to make from a technical, business, and financial point of view, to stay resilient. 09:13
• It's necessary to continually look at your technology and see how you can enable your clients to meet their business goals. 12:00
• Getting new business is highly challenging; it is important to give 10x without expecting as much in return. 14:28
• When internal IT and outsourcing MSPs come together there is an opportunity for MSPs to leverage. 20:19
• Put all your eggs into partner enablement because your partner base drives 80% of the revenue. 22:37
• Start with email marketing before you start spending money on advertising. 28:12

Resources mentioned in this episode:

• Channelnomics
• CRN
• Channele2e
• Channel pro

Credits:

The team that made this episode possible:

• Praveen Ramesh, who leads product marketing and growth
• Monica Maria, who leads the content marketing and editorial efforts
• Karthikeyan Ganesh, who designs everything you see on our website
• Kanagaraj Subramaniam, who built everything on this podcast page