Why outspending your fellow MSP is not a good idea (and what you can do instead)

Topics discussed in this episode:

• How can you differentiate your MSP from the MSP next door when you're on a shoe-string budget. 03:45
• Tactical advice on being 'agile' and how you can leverage automation to achieve the 'everything now' phenomenon. 09:50
• A step-by-step breakdown to answer 'Why should this client come to me', and break the silos between marketing efforts. 17:20
• Overcoming the lack of events, tightening budgets, absence of direct sales, and leveraging Facebook at $0. 19:15
• Finding your niche, and exploring newly blossomed markets. 22:45

Resources mentioned in this episode:

• Textexpander
• Calendly
• Linkedin
• Facebook
• Use the promo code Superops100 to get $100 off on your first month of Smith.ai

Credits:

The team that made this episode possible:

• Praveen Ramesh, who leads product marketing & growth
• Monica Maria, who leads the content marketing and editorial efforts
• Karthikeyan Ganesh, who designs everything you see on our website
• Kanagaraj Subramaniam, who built everything on this podcast page