Marketing, Media & Adtech

In this episode of The ADOTAT Show, Pesach Lattin sits down with Jamie Branson, CEO of View TV, to dive into the challenges and opportunities in the streaming landscape. Jamie is leading the charge to transform how content is monetized, tackling inefficiencies and broken models that have long plagued the industry.🚀 What You’ll Learn:Why the current FAST Channel ecosystem struggles to deliver valueThe hidden truths about streaming’s "Wild West" and its impact on content creatorsHow View TV is building a sustainable ecosystem that benefits broadcasters, advertisers, and audiences alikeJamie’s candid thoughts on AI, VR, and whether NFTs deserve the hype—or the trash binExpect a mix of razor-sharp insights, bold predictions, and a few laughs along the way.🔗 Shoutout to Our Sponsors:A big thank you to Troutman Amin and Origin for their support in making this episode possible.📌 Don’t Forget to:👍 Like this video💬 Share your thoughts in the comments🔔 Subscribe for more behind-the-scenes looks at advertising, media, and tech innovationStay bold, stay curious, and know more than you did yesterday.#Streaming #CTV #ViewTV #FASTChannels #ContentMonetization #Advertising

Welcome to another episode of The ADOTAT Show! Today, we’re diving deep into the gritty world of ad tech with none other than Maor Sadra, CEO of Incremental. He’s the guy turning marketing myths on their heads, proving that last-click attribution isn’t just outdated—it’s downright dangerous for your ROI. If you’ve ever wondered why your ad spend feels more like a black hole than an investment, this episode is for you.Maor breaks down:The truth about incrementality and why it’s the smarter way to measure marketing success.How AI is shaping the future of advertising—spoiler alert: it’s not all glitter and gold.The ethical gray areas of digital marketing and why tracking users like a Netflix binge might not be the win you think it is.Why ad spend inefficiency isn’t just a problem—it’s baked into the system.We also get into some fun hypotheticals, including Maor’s thoughts on being stranded on a desert island, running a Super Bowl campaign featuring a dancing goat, and what he’d do if he had a magic wand to fix the ad industry.A massive shoutout to our sponsors:Origin: The Connected TV innovators helping brands turn passive viewers into active customers with seamless, actionable ad solutions. Check them out at originmedia.tv.Troutman Amin: The go-to legal powerhouse for navigating the complex intersections of advertising and technology.

Buckle up for a powerhouse episode of The ADOTAT Show! This week, we sit down with Sam Bloom, Head of Partnerships at PMG, to uncover the secrets behind his marketing magic. From his time as a soccer goalie to his leadership in rethinking fan engagement, Sam’s career is as eclectic as it is inspiring.Here’s what’s on the agenda:🎯 The “higher calling” of marketing—how strategy and heart meet in the boardroom.⚽ Blocking outdated strategies like he’s still on the field.📺 Why Victory+ with the Dallas Stars could be the blueprint for the future of sports marketing.🤯 The quirkiest trends Sam’s seen in advertising (TikTok dances selling life insurance, anyone?).🍹 Tequila, tacos, and the brain food behind the brilliance.But that’s not all—Sam doesn’t hold back on sharing his bold predictions for the industry, laugh-out-loud stories from his career, and why innovation is less about trends and more about cutting through the noise.A special thanks to our incredible sponsors:🚀 Origin—the maestros of CTV innovation, turning campaigns into game-changers.⚖️ Troutman Amin—your go-to for compliance, strategy, and keeping brands on the right track.Without their support, this show wouldn’t happen. So pour yourself a drink (tequila optional), settle in, and get ready for an episode that’s equal parts witty, insightful, and just plain fun.Subscribe now and don’t miss a second of Sam’s brilliance. Stay bold, stay curious, and know more than you did yesterday.

🎙️ Welcome to The ADOTAT Show! 🎙️In this episode, we sit down with Alex Lee, Senior Director of Global Non-Gaming at AppLovin, to uncover the secrets behind mobile advertising’s biggest success stories. From leveraging AI to ensure perfect ad placement to creating brand-safe environments in an unpredictable digital landscape, Alex shares how AppLovin is reshaping the future of ad tech.Whether you’re an advertiser looking to scale your strategy, a brand concerned about safety, or just curious about the latest innovations in mobile and AI, this episode delivers powerful insights, bold ideas, and a few surprises along the way.🔥 Key Takeaways:How AppLovin is revolutionizing mobile advertising with AI and innovation.The importance of brand safety and how to get it right.Why mobile apps are the next frontier for advertisers.Insights into the future of AR, VR, and AI in the ad world.💡 Special Thanks to Our Sponsors:Origin: Pioneering faster, smarter solutions for connected TV (CTV) advertising.Troutman Amin: The legal experts safeguarding your business in today’s complex ad-tech landscape.Incremental: Bringing clarity to ad performance with data-driven measurement solutions.📌 Tune in Now!Get ready to rethink everything you know about mobile ads, because this episode is packed with ideas to help you stay ahead. Let us know your favorite moments! 🚀

Jonathan Moffie doesn’t just think outside the box; he obliterates the box, repurposes it into a Gen AI-powered ad tool, and sells it to small businesses who didn’t even know they needed it. His bold vision for democratizing advertising is reshaping the Connected TV (CTV) space, taking it from a playground for big brands with bigger budgets to a space where your local alpaca farm can command prime-time attention. Moffie, the founder of Streamer.ai, has an irreverent charm that pairs well with his relentless pursuit of innovation. During his recent appearance on The ADOTAT Show, hosted by Pesach Lattin, Moffie laid out his grand plan to empower small businesses to leverage the same tools Fortune 500 companies use—with none of the headaches. "The goal was to build the easiest ads manager for CTV to get millions of SMBs into streaming, just like Meta does for social and Google does for search," Moffie explained.

Zachary Rozga, CEO of Thece, joins The ADOTAT Show for an in-depth conversation about how advertising can go from interruptive noise to an authentic and engaging experience. In this episode, we explore Thece’s groundbreaking approach to gamified campaigns, where brands like Miracle-Gro find creative ways to connect with gamers on platforms like Minecraft and Stardew Valley. Zach shares how Thece is building a future where brands own their narrative in gaming, fostering genuine connections through pop-up communities, challenges, and rewards that resonate with audiences.We dive into Gen Z’s no-nonsense attitude toward marketing, dissect why programmatic advertising often falls flat with younger audiences, and reveal how AI is shaping—and sometimes misguiding—the industry. Zach doesn’t hold back as he discusses the pitfalls of inauthentic advertising and why brands need to double down on creativity and community to stay relevant. Plus, hear his thoughts on what marketers are getting wrong about gamers and why competitive gaming is much bigger than esports.This episode is packed with insights, humor, and a few irreverent digs at the status quo. Special thanks to our sponsors, Origin (originmedia.tv) and Troutman Amin, for making it possible to bring you these candid and thought-provoking conversations. Whether you’re a marketer, a gamer, or just someone who’s tired of bad ads, this episode will leave you thinking about how brands can win in a digital-first world without losing their soul.Hit play and join us as we explore how Zachary Rozga is turning ads into epic adventures!

In the latest episode of The ADOTAT Show, Pesach Lattin sits down with Gareth Holmes, VP of Strategy Media at SeenThis, to tackle the ad industry’s most pressing questions: Are static ads on life support? Can streaming ads really boost performance while saving the planet? And how does Sweden’s reputation for sleek innovation and eco-friendly solutions play into it all?Gareth dives deep into how SeenThis is redefining digital advertising with its adaptive streaming technology—think faster load times, reduced carbon footprints, and massive increases in campaign ROI. He shares eye-popping success stories, like how a single campaign reduced data usage by 3,000 gigabytes and increased click-through rates by over 150%. Along the way, Gareth and Pesach discuss why younger audiences like Gen Z and Millennials are especially drawn to movement, how psychological principles like color perception and storytelling are driving ad effectiveness, and why the industry’s resistance to change is holding it back.But it’s not all serious business. Gareth offers his irreverent take on ad tech chaos, spills on his biggest career blunder (hint: it involves a PPC budget and a pub), and explains why leadership is less about barking orders and more about rolling up your sleeves.Whether you’re a brand marketer, agency strategist, or just fascinated by how ads shape our online experience, this episode is packed with actionable insights, industry buzzwords, and plenty of humor. Tune in to discover how adaptive

This episode of The ADOTAT Show serves up Cristy Garcia, CMO of Impact.com, in all her glory, ready to tackle the myths, missteps, and glow-ups of affiliate marketing. Think affiliate is still just a “discount channel”? Cristy’s here to set the record straight, with insights on influencer collaborations, social commerce, and how TikTok and Instagram are shaking up the entire funnel. And, yes, she's spilling her secret survival squad for a desert island adventure—complete with DIY coconut Wi-Fi.From AI-fueled marketing strategies to the art of balancing hard data with pure creativity, Cristy gets real about the challenges and wins of today’s fast-paced ad tech circus. If you’ve ever wondered how affiliate marketing went from a quiet side hustle to a must-have channel—or if you just want to hear about her ideal bumper sticker for affiliate’s new glow-up—this episode has it all. So grab a coffee, settle in, and get ready for some witty banter, bold insights, and a few jaw-droppers along the way.#TheADOTATShow #AffiliateMarketing #ImpactDotCom #CristyGarcia #TikTokMarketing

On today’s episode of The Adotat Show, we’re unraveling the enigma that is Andy Oakes—a PR guru, media maven, and possibly his own best frenemy. Andy runs both a PR agency and a media outlet. Is he reshaping ad tech, or just living out a plot twist where he’s always debating himself? Join us as Pesach Lattin and Andy dish out truths on empty nests, questionable PR moves, and ad tech's endless hype cycle. Spoiler: it involves Malbec, a worn-out BS detector, and a PR model that's far from '90s nostalgia. And hey, with the trade media's "unique" flavor, who wouldn't be tempted to toss in their own headlines? The conversation kicks off with Andy revealing the woes of an empty nest after his daughter moves out, leaving behind a house filled with mugs and a strangely quiet silence. But it doesn’t stop there; the two take a hard look at the “newest big things” in ad tech and how they’re often just shiny, overhyped rehashes of ideas from the last hype cycle. With a BS detector finely tuned to buzzwords, Andy shares how he separates the substance from the cotton candy promises, keeping his sanity with a little help from deep breaths and a glass (or bottle) of Malbec.From the infamous ups and downs of the PR game to a rundown on the industry’s need for a serious wake-up call, Andy doesn’t hold back. Expect some zingers on how every trade mag has its price tag, why ad tech is forever the “troubled teenager” of industries, and how a lack of real innovation has everyone—yes, including VCs—pumping funds into the same old story. And of course, there’s the age-old question: how many buzzwords does it take before Andy bolts for the pub?This episode dives into the quirks and curveballs of an ad tech veteran who isn’t afraid to call it as he sees it, even if that means taking on the industry he’s built his career in. As Andy says, in a world of endless AI hype and unique propositions that aren't quite unique, sometimes you just have to trust the people rather than the pitch.Stay Bold, Stay Curious, and Know More than You Did Yesterday. #adtechgod #adtech #adtechbros

In this episode of The ADOTAT Show, we’re diving into the mind of Professor Scott Schiller, a guy who’s seen the ad game evolve from “get off the couch to change the channel” to “order a pizza while watching your favorite binge-worthy show.” Scott’s the OG of ad tech and media, and trust me, he’s forgotten more about this industry than most people ever knew. Whether it's shoppable TV or Amazon’s latest sneaky moves to dominate the full-funnel game, Scott’s breaking it down with real talk and zero fluff.We’re getting into the gritty details of video ads today—are they evolving or are we just suckers for adorable puppy clips? Scott’s got opinions on that, plus some spicy takes on why relying too much on tech could be adland’s Achilles' heel. Spoiler alert: data isn’t always the hero we want it to be, and privacy battles are about to shake up the media world more than ever. If you’re thinking technology is going to solve all your ad problems, Scott’s here to bring you back to Earth—gut instinct still reigns supreme in the ad game, folks.And of course, we couldn’t do this without giving a major shoutout to the powerhouse sponsors keeping this show running. Troutman Amin is out there dropping legal expertise like it’s nobody’s business, while Origin (originmedia.tv) is lighting up the Connected TV scene, flipping passive couch potatoes into active buyers with their no-code, lightning-fast solutions. They’re changing the game, and honestly, we’re lucky to have them.So, grab a drink, pull up a chair, and get ready to hear media wisdom from a guy who’s seen it all. Buckle up, because by the end of this, you’ll know more than you did yesterday. Stay bold, stay curious, and let’s do this!