Flaming Chainsaws, Streaming Ads, and Swedish Innovation: Gareth Holmes of Seenthis

In the latest episode of The ADOTAT Show, Pesach Lattin sits down with Gareth Holmes, VP of Strategy Media at SeenThis, to tackle the ad industry’s most pressing questions: Are static ads on life support? Can streaming ads really boost performance while saving the planet? And how does Sweden’s reputation for sleek innovation and eco-friendly solutions play into it all?

Gareth dives deep into how SeenThis is redefining digital advertising with its adaptive streaming technology—think faster load times, reduced carbon footprints, and massive increases in campaign ROI. He shares eye-popping success stories, like how a single campaign reduced data usage by 3,000 gigabytes and increased click-through rates by over 150%. Along the way, Gareth and Pesach discuss why younger audiences like Gen Z and Millennials are especially drawn to movement, how psychological principles like color perception and storytelling are driving ad effectiveness, and why the industry’s resistance to change is holding it back.

But it’s not all serious business. Gareth offers his irreverent take on ad tech chaos, spills on his biggest career blunder (hint: it involves a PPC budget and a pub), and explains why leadership is less about barking orders and more about rolling up your sleeves.

Whether you’re a brand marketer, agency strategist, or just fascinated by how ads shape our online experience, this episode is packed with actionable insights, industry buzzwords, and plenty of humor. Tune in to discover how adaptive