Marketing, Media & Adtech

In this episode of The ADOTAT Show, join Pesach Lattin as he sits down with Mark Coleman, the venture capitalist and startup whisperer who's turning fledgling ideas into billion-dollar giants at Tambora Ventures. Picture a mix of Yoda’s wisdom and a Wall Street wolf—Mark shares tales from his time at DoubleClick, where he learned that sales is the true Jedi art of survival. He’s not just about crunching numbers; he’s all about nurturing relationships and mentoring founders through the wild world of startups.Mark dishes out tough love like it’s a free sample at Costco, reminding founders that while a ping-pong table might seem enticing, it won’t pay the bills. With his hands-on approach, he dives into the chaos of Israeli innovation, explains when to pivot (or when to stop chasing your own tail), and even spills the tea on the infamous DoubleClick Mafia.Get ready for a rollercoaster of insights, laughter, and the occasional deep dive into what it really takes to scale a startup. Whether you’re a seasoned entrepreneur or just thinking about launching your first idea, this episode is packed with wisdom—and some classic Brooklyn charm. Tune in, because this isn’t just business talk; it’s a masterclass in making your dreams a reality!

In this must-listen episode of The ADOTAT Show, ad tech heavyweight Raj Chauhan sits down to share why he took a break from the industry—and more importantly, why he’s back now, more excited than ever. Raj talks candidly about how ad tech hit a creative wall a few years ago (remember when header bidding was the only “big innovation”?), but now, we’re witnessing a wave of change that’s pulling him right back in.We dive deep into retail media’s massive potential, the evolving role of curation (spoiler: experts are back in demand!), and the game-changing tools that offer closed-loop attribution for the entire commerce journey. Raj doesn't hold back on his predictions either, especially about the looming end of linear TV—yeah, it’s still out there, but not for long. If you're clinging to it, consider this your friendly wake-up call.Whether you're a seasoned pro or just trying to keep up with the fast-paced world of ad tech, this episode is packed with insights you can’t afford to miss. Tune in to hear Raj’s take on why the industry’s creative renaissance is turning heads, and how retail and commerce media are setting the stage for the next big shift.Grab your headphones, hit play, and get ready to learn why now is the time to jump back into the ad tech game!

Welcome to The ADOTAT Show, where Pesach Lattin takes you beyond the surface of the ad world. Today, he's joined by Mike Follett, CEO of Lumen Research, to talk about the one metric that really matters—attention. Forget viewability, it’s all about whether people are actually paying attention to your ads. Mike’s eye-tracking tech reveals why brands obsessing over impressions are missing the bigger picture.They’ll dive into why short, frequent exposures beat long, drawn-out campaigns, how attention metrics correlate with brand lift, and why real-time optimization might be the next big thing. Oh, and don’t worry, Pesach will toss in a few fun metaphors along the way (bad relationships, anyone?).Special thanks to our sponsors! Origin is redefining CTV advertising with their game-changing Slingshot technology, turning passive viewers into active customers. And Troutman Amin is the legal backbone of the adtech world, keeping everything compliant and cutting through the noise.Tune in, learn something new, and find out why attention is the future of advertising. You won’t want to miss this one!Keywords: Attention Metrics, Eye Tracking, Mike Follett, Lumen Research, Advertising Trends, Connected TV, CTV Ads, Brand Lift, Purchase Intent, Origin Media, Troutman Amin

Buckle up because this week’s episode of The ADOTAT Show is a MUST-LISTEN for anyone in ad tech or marketing who’s tired of the fluff and ready for some real talk. We’ve got the legendary Dave Morgan, founder of Simulmedia, dropping knowledge bombs and ripping apart all the hype around CTV, shoppable TV, and the entire programmatic ecosystem. 💣Dave doesn’t hold back as he exposes the ugly truth about ad fraud, junk inventory, and why the “easy button” approach is a one-way ticket to failure. He’s here to remind everyone that transparency is NOT optional, even though most of the industry seems to think otherwise.If you’ve been cruising along, thinking your digital ad strategy is airtight, think again. This episode will make you question EVERYTHING—so don’t miss it!🎧 LISTEN NOW! You won’t regret it. 🎧#AdTech #Podcast #CTV #ProgrammaticFraud #Transparency #MarketingInsights #DaveMorgan #TheADOTATShow #ShoppableTV #Advertising #adtechgod #adtech #martech

In this episode of The ADOTAT Show, we're diving deep into the wild world of adtech with Anthony Katsur, CEO of IAB Tech Lab, as he unpacks the industry's biggest challenges—loaded with insights and a no-nonsense attitude. From the ever-delayed demise of third-party cookies (Google, we’re looking at you 👀) to the chaotic rise of Connected TV (CTV), Katsur doesn’t hold back on what’s really going on behind the scenes.We tackle everything:🍪 The cookie apocalypse—why it keeps getting delayed and what’s really happening in the world of privacy and data.📺 The unpredictable chaos of CTV—how this booming ad platform is evolving and what it means for advertisers.🤖 The AI hype—will it revolutionize adtech or just serve up more headaches? Katsur breaks down the role of artificial intelligence in advertising, privacy, and creative optimization.Whether you're neck-deep in adtech or just trying to keep up with the jargon, this episode is packed with key insights, industry buzzwords, and plenty of candid talk about the future of digital advertising. Buckle up for an irreverent, insightful conversation you won’t want to miss!4o

🎙️🚨 You think you know marketing? Think again. In this week’s ADOTAT Show, Elizabeth Johnson, CEO of Pathformance, comes in hot 🔥 to flip your marketing world upside down.Forget your beloved ROAS—Elizabeth is here to tell you why it’s more outdated than your Blackberry. 📉 Instead, she’s dishing out the real insights on incremental sales lift, standardizing data (yup, someone’s gotta do it), and why "faking it till you make it" won’t fly in the world of digital shopper marketing. 😎📊If you like your podcasts served with a side of bold truth and some serious irreverence, this one’s for you. Catch it now before your competition does. 🚀#PodcastPower #ElizabethJohnsonUnfiltered #MarketingTruthBombs #PathPerformance #ListenOrGetLeft

Get ready for an insider's look into the world of Ad Tech in this can't-miss episode of The ADOTAT Show! Pesach Lattin is joined by Scott Messer, a veteran in the digital landscape, to discuss the hottest topics in Digital Advertising and Programmatic Advertising. Whether you’re looking to master Ad Stack Optimization or navigate the complexities of Data-Driven Marketing, this episode delivers the insights you need.Scott dives deep into the nuts and bolts of Ad Operations, revealing how to maximize Publisher Revenue through advanced Yield Management techniques and savvy Audience Targeting strategies. Discover the future of Digital Strategy as we explore the shifts in Connected TV (CTV) Advertising, the rise of Demand-Side Platforms (DSPs), and the growing importance of Audience Monetization.Learn why Ad Tech Trends like Media Buying automation, Curated Marketplaces, and cross-platform engagement are transforming the industry. Hear Scott's thoughts on the impact of privacy changes on data strategies and the best practices for dealing with multiple Ad Tech Vendors to achieve optimal results. If you're navigating the digital jungle of advertising technology, this episode is packed with real-world examples and actionable advice for boosting your campaigns.Join us to get ahead of the curve with Ad Tech Insights, explore the future of Programmatic Media, and learn from the best in the business. Make sure to like, comment, and subscribe to stay updated on the latest in Ad Tech and beyond!Keywords: Ad Tech, Digital Advertising, Programmatic Advertising, Ad Stack Optimization, Data-Driven Marketing, Ad Operations, Publisher Revenue, Yield Management, Audience Targeting, Digital Strategy, CTV Advertising, Demand-Side Platform, Ad Tech Trends, Media Buying, Audience Monetization, #adtech #adtechbros

Gayla Huber, founder of Integrity Shield and a digital marketing compliance expert, shares her thrilling stories of brand protection. From thwarting digital scams across borders to tackling piracy in Malaysia, she reveals the high-stakes world of compliance. Gayla discusses her passion for building a global compliance empire and her frustrations with brands overlooking affiliate activities. With humor and insight, she highlights the importance of ethical practices in marketing, navigating chaos, and maintaining brand integrity in a confusing digital landscape.

Get ready for some real talk with Julia Linehan, the "Mouth of Media" who’s making waves in the ad tech world! In this episode of the ADOTAT Show #MadWomen series, Julia shares her journey from navigating the boozy beginnings of the ad industry to becoming one of its most respected and outspoken voices. She dives deep into why brand safety is more than just a buzzword, exposes the chilling realities of ad fraud, and explains how she’s leading a movement for authenticity and accountability in an industry often bogged down by jargon and hype.With her unique blend of wit, wisdom, and a no-nonsense approach, Julia tells it like it is and makes no apologies for pushing the boundaries. This is a must-watch episode for anyone looking to understand the future of digital advertising from someone who’s not afraid to shake things up! Don't miss out—hit play and see why Julia Linehan is the fearless leader the ad tech world needs right now.👉 Subscribe to the channel and hit the notification bell for more episodes from our #MadWomen series!Hashtags: #ADOTATShow #MadWomen #JuliaLinehan #WomenInMedia #AdTech #BrandSafety #AdFraud #DigitalAdvertising #PRMaverick #RealTalk #marketing #women

🚀 Hold onto your ad budgets, because this week on The ADOTAT Show, Pesach Lattin is sitting down with Jonah Goodhart, the ad tech mastermind who’s been making waves since AOL was cool. Ever wonder how a college kid with zero ad experience turns a “free stuff” obsession into a multimillion-dollar empire? Jonah’s got the playbook. From co-founding Moat and selling it to Oracle, to launching Mobian, where he’s rewriting the rules of digital measurement with AI, he’s seen it all and done most of it twice.But don’t expect another fluffy chat. Jonah is dropping truth bombs about why your ad metrics are stuck in the Stone Age, why brand safety is like believing in unicorns, and how AI is about to turn the industry on its head. He’s got tales of 800 market meetings, a few Yoda-level mentors, and a refusal to quit until he’s made sense of it all. Spoiler alert: retiring to a beach isn’t in his plan.So, if you’re tired of the usual ad tech jargon and want the real deal from someone who’s been there, done that, and bought the T-shirt—grab your headphones and get ready. Because this episode is serving up hot takes and hard truths with a side of humor. 🔥