Marketing, Media & Adtech

This episode of The ADOTAT Show dives deep into the mind of Ken Harlan, the CEO of MobileFuse, who’s been at the helm of mobile advertising since the days when ringtones were all the rage. Ken takes us on a journey from the early days of mobile advertising—when half a percent of the internet was mobile—to today’s digital landscape where mobile is the undisputed king of screens. If you’ve ever wondered how someone stays ahead in an industry that moves faster than a TikTok trend, Ken’s got the answers.Ken shares how MobileFuse expanded from mobile ads to Digital Out-of-Home (DOOH) and Connected TV (CTV), exploring some of the wildest places you might encounter a MobileFuse ad today. Whether it’s a gym, elevator, or even a smart fridge, Ken breaks down how digital place-based activations are redefining the way brands connect with consumers. And in a world where data privacy is the talk of the town, Ken reveals how MobileFuse has managed to balance precision targeting with consumer privacy—without getting burned.We also touch on the human side of business, with Ken discussing how he’s kept his team motivated and committed for over a decade. Forget about the usual perks like snacks and retreats; Ken’s secret sauce lies in focusing on the core—clients, publishers, and technology. His philosophy of not raising external funding has allowed MobileFuse to grow steadily, ensuring that every effort is aligned with delivering real value to clients, not just hitting arbitrary growth targets.Finally, Ken gives us a glimpse into the future of ad tech, forecasting how MobileFuse will continue to innovate in a world where every screen could potentially be an ad space. He also shares some personal insights, including what superpower he’d choose if given the chance (spoiler: it’s not for personal gain) and what advice he’d send back to his younger self via time-traveling text message. This is an episode packed with wit, wisdom, and a few surprises you won’t want to miss.

In this must-watch episode of The ADOTAT Show, Pesach Lattin sits down with Jon Walsh, the mastermind behind JobsinAdtech.com, to unpack over two decades of ad tech evolution. With 24 years of experience navigating the complex world of digital advertising, Jon has seen it all—from the early days of programmatic advertising to the rise and fall of blockchain technology in ad tech. If you've ever wondered about the highs and lows of selling an ad tech company or the reality behind LinkedIn profiles, this episode offers a candid, behind-the-scenes look at the industry’s inner workings.Jon shares his personal journey, recounting the challenges of building and selling his first company at just 31 years old, and the existential crisis that followed. He dives into the murky waters of blockchain and cryptocurrency, revealing why he believes blockchain is more hype than substance, yet remains optimistic about the potential of Bitcoin in ad tech. With insights into the future of digital advertising, Jon discusses the importance of innovation, or the lack thereof, in connected TV (CTV) advertising and why the industry still struggles to deliver a truly "wow" moment to consumers.As the founder of JobsinAdtech.com, Jon has created a unique platform that serves as a focal point for job seekers and recruiters in the ad tech industry. He discusses the challenges of launching a job board in a saturated market, the importance of network effects, and why JobsinAdtech.com is different from the likes of LinkedIn and other traditional job platforms. Jon's mission is to streamline the hiring process by offering targeted, high-quality candidates, making it easier for companies to find the perfect match without wading through thousands of irrelevant applications.But the conversation doesn’t stop there. Jon and Pesach also explore the vibrant community Jon has built through his infamous WhatsApp groups, which started during the pandemic as a way to stay connected and have now evolved into a global media hub for ad tech professionals. These groups are not just about networking—they're about creating a safe space for open discussions, tackling industry issues, and even the occasional digital bar fight. Jon shares some of the most surprising and humorous moments from these groups, offering a glimpse into the camaraderie that keeps the ad tech community thriving.Whether you're an ad tech veteran or new to the digital advertising game, this episode is packed with valuable insights, industry secrets, and a healthy dose of humor. From programmatic advertising to CTV, blockchain, and the future of digital media, Jon Walsh’s conversation with Pesach Lattin is a deep dive into the trends shaping the future of ad tech. Don’t miss out on this chance to learn from one of the industry's most experienced and candid voices. Tune in now! 🎧 #AdTech #DigitalAdvertising #Programmatic #BlockchainInAdTech #CTVAdvertising #JobsInAdTech #DigitalMedia #JonWalsh #PesachLattin #TheADOTATShow

In this episode of The ADOTAT Show, we're diving headfirst into the adtech jungle with none other than Judy Shapiro in this episode of the #madwomen series. If you’re ready to peel back the slick veneer of marketing and advertising to see the gritty underbelly—where cookies, privacy, and agency shenanigans collide—this episode is your golden ticket. Judy doesn’t sugarcoat a thing as she skewers the adtech world’s obsession with surveillance and scale, exposing how these outdated practices are not just bad for business, but a full-on trainwreck for both consumers and brands.Judy’s no-nonsense take on the murky depths of digital marketing is the wake-up call the industry needs. She’s here to pull back the curtain on the cookie debacle, laying out who’s really benefiting from this data-grab free-for-all. And trust me, she’s not just here to rant—Judy’s got a toolkit of actionable advice, daring agencies and marketers to ditch the shady tactics and step into a more ethical future for adtech.So if you’re over the buzzword bingo and ready for some unfiltered truth about where adtech is headed, privacy pitfalls, and the role cookies should—or shouldn’t—play in our digital world, this episode is your must-listen. Judy Shapiro is flipping the script, challenging the status quo, and guiding us through the chaotic maze of modern advertising with brains and backbone. This is The ADOTAT Show, where we tackle the big issues in tech, marketing, and advertising—no fluff, just the real deal.

🔥 Welcome to The ADOTAT Show—Season 2, baby! We’re back, sharper and more irreverent than ever, and who better to kick off this season than the adtech legend himself, Terence Kawaja? That’s right, we’re starting off with a bang as Terry, our very first guest of the season, joins us to dissect the circus of signal loss, the cookie apocalypse, and the relentless march of privacy zealots making sure your digital dreams stay just that—dreams.Ever wanted to know how the adtech world is navigating the demise of cookies, or why Google keeps punting on privacy like it’s playing in the Super Bowl? Terry’s here to drop truth bombs and insider secrets you won’t hear anywhere else. We’re talking everything from billion-dollar deals to the adtech industry’s stubborn refusal to grow up—plus, why some of these companies might be as doomed as your last New Year’s resolution.Season 2 is here, and it’s bigger, bolder, and packed with more no-BS insights than ever. So, grab your popcorn (and maybe a stiff drink), because this episode is going to set the tone for a wild ride through the adtech jungle. Don’t forget to hit that subscribe button, leave a comment, and let’s get this irreverent party started! 🚀🍪 #Season2 #AdTech #PrivacyShowdown #CookiesCrumbled #SignalLoss #NoBS #DigitalAdvertising

In this exhilarating episode of "The Adotat Show," we dive headfirst into the world of ad tech with Erin Hawryluk, the VP of Marketing at Cadent. Erin takes us on a rollercoaster ride through her career, sharing tales of navigating the testosterone-fueled boys' club of the early 2000s. She recalls the days when strip clubs were the networking venues of choice, and women were expected to grin and bear it. But Erin, with her unyielding spirit and a sledgehammer in hand, shattered those outdated norms and emerged as a beacon of change in the industry.Erin discusses Cadent's recent acquisition of AdTheorent, a move set to revolutionize the advertising world. With a blend of AdTheorent’s AI and predictive audiences and Cadent's patented viewer graph and household-level targeting, Erin and her team are poised to drive measurable outcomes for their advertising partners. She shares her insights on the future of TV and digital media, predicting a seamless integration that will make it easier for consumers to find and consume content affordably.Join us as Erin opens up about her journey from uncomfortable dinners and conversations to becoming a leader who champions flexibility, equality, and innovation in ad tech. She talks about the evolution of the industry, the importance of bringing others along for the ride, and her vision for a future where targeted advertising is both effective and respectful. Whether you're an ad tech veteran or a curious newbie, this episode is packed with wisdom, wit, and a whole lot of Erin's infectious enthusiasm.Keywords:Ad Tech, Marketing, Cadent, AdTheorent, Erin Hawryluk, The Adotat Show, Digital Media, Programmatic Advertising, AI in Advertising, Predictive Audiences, Women in Tech, Flexible Work Environment, Career in Ad Tech, Advertising Industry Trends, Shattering Glass Ceilings, Leadership in Marketing.

In this episode of the ADOTAT Show, we dive into the intricate world of ad tech with the incomparable Simon Halstead. Known for his knack for making sense of the industry's most baffling trends, Simon brings his A-game—and his love for cake—to the table. Buckle up for a deep dive into the latest happenings in digital advertising, served with a side of irreverence.Google’s Cookie Reversal: Just when we thought Google was ready to toss cookies into the digital trash can, they decided to keep them around. Simon breaks down what this means for marketers and advertisers, why this isn’t just a delay, but a significant shift in strategy.Ad Tech Trends: Simon shares his insights on the cutting-edge trends shaping the future of programmatic advertising, from AI-driven strategies to the latest developments in machine learning and how they’re changing the game.Mental Health in High Stakes: The ad tech world is a high-pressure environment, and Simon talks candidly about the importance of mental health. Discover why it’s okay not to have all the answers and how fostering a supportive environment can lead to better outcomes.Trust and Ethics: Trust is hard to come by in the ad tech industry. Simon discusses the core values of trust, honesty, and respect that guide his consultancy, and why these principles are essential for building lasting business relationships.Personal Anecdotes: Get an inside look at Simon’s journey, from meeting his wife at Buckingham Palace to his ongoing battle with cake addiction. These stories highlight the human side of a tech guru who’s as relatable as he is knowledgeable.🔍 High-Value Keywords:Ad Tech, Digital Advertising, Google Cookies, Programmatic Advertising, Mental Health in Business, Business Ethics, Ad Tech Trends, AI in Advertising, Machine Learning, Marketing Strategies, Compliance, TCPA Defense, Media Innovation, OTT, CTV, Video Streaming, Legal Issues in Telecom

Get ready for an electrifying episode of "The Adotat Show" featuring Jon Bond, the marketing maestro who turned the advertising world upside down. Jon, the visionary behind Kishbaum, Bond, and Partners, now leads Weightless, a company at the forefront of digital innovation.In this episode, we dive deep into Jon’s storied career, from the groundbreaking Snapple campaigns to navigating the chaotic dot-com era. We explore his latest ventures into AI-driven marketing and his bold predictions for the future of advertising. Jon’s stories are packed with wit, irreverence, and insights that will make you rethink everything you know about marketing.Tune in for a conversation that’s as enlightening as it is entertaining, filled with actionable insights and hilarious anecdotes. Don’t miss Jon Bond’s take on the evolution of marketing, the importance of data-driven strategies, and how to stay ahead in an ever-changing digital landscape.Keywords: Marketing Insights, Jon Bond, Advertising Innovation, Snapple Campaign, AI Marketing, Digital Trends, Weightless, Ad Strategies, Dot-Com Era, The Adotat ShowStay Bold, Stay Curious, and Know More Than You Did Yesterday!

Ready to transform your marketing game? Dive into our special #MadWomen series as Pesach Lattin, the man who thinks going viral sounds like catching a cold, interviews the incredible Naama Manova Twito. Naama, a marketing powerhouse, takes us on her captivating journey from being a technophobe to becoming a trailblazer in AI-driven marketing strategies.In this episode, you'll hear about Naama's unique experiences navigating the fast-paced world of digital transformation, the challenges of balancing human creativity with AI efficiency, and the humorous moments that come with it—like the time her daughter rode a unicorn toy during a crucial Microsoft Zoom call. Naama also shares her thoughts on the current state of AI in marketing, debunking myths, and providing invaluable insights for both seasoned marketers and newbies.Get ready for a wild ride filled with marketing wisdom, unfiltered truths, and a deep dive into how AI is reshaping the industry. Learn about Naama's vision for hybrid teams, her predictions for the future of search engines, and her inspiring message to always stay curious and embrace the unknown.Don't miss this episode—it's packed with keywords like AI marketing, digital transformation, human creativity, marketing strategies, and more. Whether you're a marketing veteran or just starting out, Naama's story and Pesach's witty banter will leave you entertained and enlightened. 🚀 #ADOTATShow #Marketing #AI #DigitalTransformation #HumanCreativity #MarketingStrategies #MadWomenSeries

Welcome to another episode of "The Adotat Show" with Pesach Lattin! 🎙️ We're thrilled to welcome back the incredible Angelina Eng, Vice President of Measurement, Addressability, and Data Center at the IAB, for her second appearance. As part of our Mad Women series, Angelina brings nearly 30 years of expertise in digital marketing and is ready to share her invaluable insights.Angelina Eng has been a trailblazer in digital advertising, holding senior positions at renowned firms such as Morgan Stanley, Merkle, Dentsu, and Publicis. At the IAB, she plays a pivotal role in defining guidelines and establishing industry standards for measurement, addressability, and data management. Angelina's work has significantly influenced the progression of digital media, marketing, ad operations, and analytics.In this episode, Pesach and Angelina dive into critical topics such as the challenges of Made-For-Advertising (MFA) sites, the evolution of programmatic advertising, and the impact of artificial intelligence on digital marketing. They also discuss the ethical implications of AI, strategies for identifying high-quality content, and the importance of building strong relationships with publishers.Angelina's career has been marked by numerous accolades, including the AdMonsters 2018 Power List Award and the IAB Data Rockstar Award. Her insights on the future of digital advertising, privacy regulations, and the evolving landscape are not to be missed. Tune in to learn from one of the industry's most respected voices and gain valuable knowledge on navigating the complexities of modern advertising.In this episode, Pesach and Angelina dive deep into:🗑️ The problem of Made-For-Advertising (MFA) sites and their impact on advertisers.🔍 Strategies for advertisers to identify and avoid low-quality MFA sites.📊 The role of AI and machine learning in improving ad targeting and measurement.🤖 The ethical implications of AI in marketing and the IAB's stance on these issues.🌟 Angelina's journey as an Asian American woman in the ad industry and breaking through glass ceilings.🎯 The future of digital advertising, privacy regulations, and the evolving landscape.Tune in to hear Angelina’s thoughts on how AI can revolutionize marketing, her advice for young women entering the industry, and her personal experiences that shaped her successful career. Don't miss out on this engaging and informative conversation!#DigitalMarketing #Advertising #AIinMarketing #MadWomenSeries #PesachLattin #AngelinaEng #IAB #AdTech #MarketingStrategy #ProgrammaticAdvertising #DigitalMeasurement #AIethics #WomenInTech #AdvertisingIndustry #FutureOfMarketing🔔 Subscribe to our channel for more insightful interviews and industry insights!📢 Like, comment, and share to spread the knowledge!🌐 Visit us at ADOTAT.com for more content on the latest in marketing and adtech.

Hold onto your hats, folks! Today's ADOTAT Show is a rollercoaster. Pesach Lattin is chatting with the fabulous Phoenix Ha, the model who ditched Vogue for data. Yes, you heard that right. From posing for Nike and Disney to crunching numbers at AdBeak, Phoenix has gone full-on data diva.Phoenix dishes on surviving the 2024 media madness and the juicy secrets of first-party data. She’s turned the modeling world upside down and now she's here to tell us why she traded runways for revenue reports. What made her swap spotlights for spreadsheets? And how does she keep her sanity in a digital world gone mad?Get ready to dive into the chaos of media buying, the AI invasion in advertising, and why Phoenix's creative brain battles her data-nerd side. This episode is packed with no-nonsense advice, unexpected insights, and a peek into her viral TikTok fame. Plus, hear about her ultimate goal: selling AdBeacon and creating a legacy that’s more than just numbers.So, smash that play button and buckle up for a wild ride with Pesach Lattin and Phoenix Ha on The ADOTAT Show. 🍩✨AdBeak, first-party data, media buying, 2024 media trends, digital advertising, Nike, Disney, Vogue, AdBeacon, iOS 14.5, AI in marketing, creative strategy, digital transformation, programmatic advertising, Phoenix Ha, Pesach Lattin, digital ad spend, media campaigns, data-driven marketing, advertising innovation, media analytics, marketing strategy, customer acquisition, digital metrics, marketing efficiency, creative director, data scientist, brand loyalty, digital chaos, media industry, advertising success, media trends, AI tools, digital m