Marketing, Media & Adtech

Hold onto your hats, folks! Today's ADOTAT Show is a rollercoaster. Pesach Lattin is chatting with the fabulous Phoenix Ha, the model who ditched Vogue for data. Yes, you heard that right. From posing for Nike and Disney to crunching numbers at AdBeak, Phoenix has gone full-on data diva.Phoenix dishes on surviving the 2024 media madness and the juicy secrets of first-party data. She’s turned the modeling world upside down and now she's here to tell us why she traded runways for revenue reports. What made her swap spotlights for spreadsheets? And how does she keep her sanity in a digital world gone mad?Get ready to dive into the chaos of media buying, the AI invasion in advertising, and why Phoenix's creative brain battles her data-nerd side. This episode is packed with no-nonsense advice, unexpected insights, and a peek into her viral TikTok fame. Plus, hear about her ultimate goal: selling AdBeacon and creating a legacy that’s more than just numbers.So, smash that play button and buckle up for a wild ride with Pesach Lattin and Phoenix Ha on The ADOTAT Show. 🍩✨AdBeak, first-party data, media buying, 2024 media trends, digital advertising, Nike, Disney, Vogue, AdBeacon, iOS 14.5, AI in marketing, creative strategy, digital transformation, programmatic advertising, Phoenix Ha, Pesach Lattin, digital ad spend, media campaigns, data-driven marketing, advertising innovation, media analytics, marketing strategy, customer acquisition, digital metrics, marketing efficiency, creative director, data scientist, brand loyalty, digital chaos, media industry, advertising success, media trends, AI tools, digital m

Today, we're tearing down the curtains on TV measurement with Jon Watts of The Coalition for Innovative Media Measurement. From the multi-currency transitions shaking up the US market to the explosive growth of live sports streaming, Jon breaks down how vendors are playing nice (or not) and why data quality is more crucial than ever. If you've ever wondered how TV ads seem to read your mind or why the industry feels like a never-ending rollercoaster, this episode is your golden ticket.Prepare to be blown away by the explosive growth of live sports in the streaming space and the Nielsen-Amazon kerfuffle that has everyone in a tizzy. We're diving deep into the nuances of data quality, trust, and privacy, and why buyers need to know exactly what they're getting into. Plus, Jon shares his journey from academia to media mogul, highlighting the untapped potential of public service funding and why the American spirit of risk-taking and innovation makes it the ultimate playground for media professionals.Why This Episode Matters:In a world where media consumption is fragmenting faster than ever, understanding the intricacies of TV measurement is crucial. Jon Watts doesn't just offer insights; he delivers a masterclass in navigating the complexities of modern media with wit, wisdom, and a touch of British charm.Call to Action:Enjoyed this deep dive into the world of TV measurement? Smash that like button, drop your thoughts and questions in the comments, and hit subscribe for more episodes that cut through the noise and deliver the goods.Hashtags & Keywords:#TVMeasurement #DataTransparency #StreamingSports #SIMSummit #AdvertisingInnovation #JonWatts #MediaRevolution #TheDoughnutShow

Welcome to an episode that takes you on a thrilling journey through the unpredictable world of digital advertising with Myles Younger, a true maestro in the ad tech industry. Imagine navigating a foggy landscape with a broken GPS—that's Myles's daily grind, where digital marketing challenges and programmatic advertising innovations are as varied as his everything bagel breakfast. We explore his serene morning rituals that ground him before diving into the frenetic pace of his digital workday, uncovering how he balances data-driven strategies, real-time bidding, and audience targeting with mindful moments. From his career’s rollercoaster in B2B marketing to his strategic wizardry at U of Digital, Myles navigates the evolving landscape of contextual targeting, AI-driven personalization, and privacy-first advertising. With a keen eye on industry trends like video advertising, omnichannel integration, and sustainable ad practices, Myles is not just surviving in the ad tech world—he's rewriting the rules. Join us for insights on navigating the digital jungle, as we unpack the dynamic shifts shaping the future of advertising technology in 2024【12†source】【13†source】【14†source】【15†source】【16†source】.Join us as we explore:🥓 Breakfast of ChampionsHow Myles’s morning ritual, featuring the everything bagel, sets the tone for a day in the digital trenches.The zen of bacon and bagels: Why Myles believes in savoring breakfast without distractions.📈 Ad Tech AdventuresMyles's career journey from B2B marketing to becoming a digital sage at U of Digital.The pivotal moments at MediaMonks that sharpened his ad tech prowess.Navigating the shark-infested waters of digital innovation and strategy.🧘 Mindful Mornings to Digital DramaThe serene start of Myles’s day versus the relentless pulse of his digital life.The realness of screen-induced anxiety and how Myles manages to stay grounded.🎨 Creativity in ChaosHow Myles channels his inner chef to cook up marketing strategies as precise as a perfect beef bourguignon.The role of creativity and side passions in fueling professional excellence.🔮 The Future of Digital AdvertisingMyles’s candid take on the ethical dilemmas and the need for integrity in the data-driven world.Predictions and insights on navigating the digital future with a moral compass.This episode is packed with wit, wisdom, and a sprinkle of irreverence, perfect for anyone looking to understand the art and science of digital advertising from a true industry maestro. Don’t forget to like, comment, and subscribe for more deep dives into the cutting-edge topics shaping our world. 🎥👍📢 Call to Action:What’s your take on the ethical challenges in digital advertising? Drop your thoughts in the comments below!Hit the notification bell to stay updated with our latest episodes.🔍 Keywords & Hashtags:#DigitalAdvertising #AdTech #MylesYounger #MarketingStrategy #UofDigital #MediaMonks #EthicalTech #Innovation #DigitalTransformation #BreakfastOfChampionsGrab your favorite breakfast, settle in, and let’s unravel the complexities of the digital ad world together! 🍳📊✨

Today, we're delving deep into the dynamic realm of Connected TV (CTV) advertising alongside industry luminary Julian Zilberbrand. With his unparalleled expertise, Julian sheds light on the revolutionary strategies and cutting-edge ad experiences reshaping our streaming interactions. CTV has emerged as a pivotal arena where traditional television meets digital innovation, offering advertisers unprecedented avenues to engage audiences in meaningful ways.Julian Zilberbrand's insights underscore the seismic impact of CTV on advertising, highlighting its role in redefining viewer engagement through personalized, interactive content. As consumers increasingly embrace streaming platforms, advertisers are leveraging CTV's capabilities to deliver targeted messages seamlessly integrated into viewers' content experiences. This shift isn't just about ads; it's about creating immersive narratives that captivate and convert, blending storytelling with actionable insights gleaned from advanced analytics.In today's conversation, Julian Zilberbrand navigates through the complexities of CTV advertising, emphasizing the importance of agility and data-driven strategies in staying ahead. From leveraging programmatic capabilities to optimizing ad placements, Julian's perspective unveils the strategic maneuvers that empower brands to navigate the evolving digital landscape. As we explore the future of advertising through Julian's lens, it's clear that CTV isn't just a medium; it's a transformative force driving innovation and engagement in the advertising ecosystem.Discussion Points:Julian's Origin Story: From Ukraine to Brooklyn, Julian's journey from MTV production assistant to CTV consultant extraordinaire.CTV Advertising Evolution: How CTV has shifted from traditional TV, transforming ad loads and targeting methods.Avoiding Classic Mistakes: The leap from traditional TV to CTV and common pitfalls advertisers should avoid.Decoding Programmatic Buying: What sets programmatic buying in CTV apart and its operational ease.Effective Metrics: The key metrics advertisers should focus on in the CTV landscape.Innovative Monetization Strategies: Exploring cutting-edge strategies to monetize CTV without alienating viewers.AI in CTV: How AI is reshaping CTV advertising, from real-time ad placement tweaks to personalized creative experiences.Gen Z Focus: Tailoring ad strategies to captivate the tech-forward Gen Z audience.Privacy and Compliance: How CTV is setting new standards for a secure, compliant ad environment.Unique Value:Julian offers an insider's perspective on the dynamic world of CTV, providing actionable insights and strategies that are reshaping how ads interact with streaming audiences. Whether you're a seasoned advertiser or new to the CTV scene, Julian's expertise will equip you with the knowledge to navigate and capitalize on this booming landscape.Call to Action:Got questions or thoughts about CTV advertising? Drop them in the comments below! Don't forget to like, subscribe, and hit that notification bell so you never miss an episode of The Adonit Show.Keywords & Hashtags:#CTVAdvertising #ProgrammaticBuying #AdTech #JulianZilberbrand #DigitalMarketing #AIInAdvertising #GenZMarketing #ConnectedTV #AdvertisingTrends #TheAdonitShow

🎙️ Hold on to your hats, folks, because we’ve got a doozy of an episode today! Joining us on the Adonit Show is none other than David Pollet, the mastermind and CEO of Incremental. If you think you know everything about advertising measurement, think again. David is here to blow your mind with insights into the nitty-gritty of digital advertising success, incrementality, and the impending doom of third-party cookies.We're diving deep into why incrementality is the holy grail for marketers, how cookies have been demonized while biometrics are handed out like candy, and the critical role of retail media in the modern ad ecosystem. Whether you're tangled in the web of advertising metrics or just curious about the future of ad tech, this episode is your go-to guide.Episode Highlights:Smooth Day Vibes: David’s unexpectedly smooth day, from bus schedules to office zen.Cookie vs. Biometrics: The great debate on whether we're demonizing the wrong identifier.Light Bulb Moment: Discovering incrementality as the North Star in advertising.Incrementality Simplified: Why understanding ad effectiveness is crucial.Hershey’s Economics: How incrementality helps navigate ad spend, even in fluctuating markets.Data Overload: Measuring incrementality in the complex world of retail media.Media Measurement Evolution: From click-through rates to measuring real impact.AI & Machine Learning: Redefining media measurement in the next five years.Why You Should Watch:If you're entangled in the chaos of digital advertising metrics or just eager to learn about cutting-edge ad tech, this episode is a treasure trove of insights. David Pollet doesn’t hold back, sharing insider knowledge with the kind of wit and wisdom that keeps you hooked from start to finish.Call to Action:🚀 Don't forget to like, comment, and subscribe for more deep dives into the world of media metrics and advertising innovation!Hashtags:#MediaMetrics #Advertising #DavidPollet #Incremental #AdTech #DigitalMarketing #CookiesVsBiometrics #Incrementality #AI #MachineLearningAbout Our Sponsor:Troutman and Men LLP: Not your average suit-wearing, briefcase-toting attorneys. They’re the legal ninjas who slice through red tape like a hot knife through butter. Need someone to guard your creative castle or bail you out of the next corporate conundrum? Give Troutman LLP a call. Thanks for keeping the lights on and mics hot, folks.Keywords for SEO:Advertising measurementIncrementality in advertisingDigital marketing strategiesMedia metricsThird-party cookiesRetail media networksBiometric data in advertisingAI in ad techMarketing analyticsCookieless future

Ready for a wild ride into the future of video advertising? Buckle up, because in this must-watch episode of the ADOTAT Show, we're diving headfirst into the data-driven magic behind video ads with Zack Rosenberg, the mad genius from Qortex. Forget everything you thought you knew about ad tech—Zack is here to blow your mind with insights, irreverent humor, and a dash of behind-the-scenes wizardry. We're talking AI wizardry, cutting-edge analytics, and ads so accurate they follow you around like a clingy ex. This episode is packed with expert insights, groundbreaking discussions, and exclusive interviews that make it a goldmine for ad tech enthusiasts and marketing pros alike.Featured Guests:Zack Rosenberg - Co-founder and CEO of Qortex, the brains behind revolutionizing video ads with cutting-edge AI and data analytics. With a background in sports management and a knack for turning digital pennies into gold, Zack is the ultimate ad tech wizard.Key Discussion Points:The evolution of video advertising and how AI is transforming the game.How Qortex uses data to make ads that are creepily accurate (in a good way).Zack’s journey from sports fanatic to ad tech innovator.The magic of moment-level targeting and why it’s the next big thing in advertising.Exclusive insights into the future of ad tech and privacy-first strategies.Hilarious anecdotes from Zack’s career and the crazy pivots that led to Qortex’s success.Why Watch?:Discover the latest trends in AI and video advertising.Gain insights from a leading expert in ad tech.Understand complex topics like data analytics and moment-level targeting in a fun, irreverent manner.Learn how to leverage AI for more effective and engaging video ads.Call to Action:Subscribe to the ADOTAT Show for more irreverent and insightful content.Like, comment, and share this video to join the conversation and spread the ad tech love.Follow us on social media and check out the links below for more resources.Hashtags and Keywords:#AdTech #VideoAdvertising #AI #DataAnalytics #MarketingMagic #ZachRosenberg #Qortex #AIinAdvertising #DigitalMarketing #MomentLevelTargeting #FutureOfAds

Welcome back to The ADOTAT Show, where we cut through the corporate crap and dive straight into the juicy stuff! Today, we’ve snagged a marketing maestro who’s seen and done it all - Clive Sirkin. This guy has rocked the boat at Leo Burnett, shook things up at Kimberly-Clark and Kellogg's, and is now steering the ship at ScreenDragon. If you’re into project management, advertising agencies, or just want to hear some no-nonsense leadership insights, buckle up. 🍿In this no-holds-barred episode, Clive gives us the inside scoop on:🚀 His most rewarding gigs and the wild ride that’s been his career🤝 The secret sauce of people and relationships in business💡 Being a disruptor and loving every minute of it🏡 The madness of hybrid work and the real deal on empathy in leadership🔧 Tackling process friction like a seasoned pro🐉 Why ScreenDragon is the ultimate tool for project management in advertising agenciesClive Sirkin doesn’t hold back as he delves into his personal life, sharing stories about:The curveballs and epic fails that turned into major winsWhat keeps him up at night (hint: it’s not TikTok dances)His guilty pleasures and how he unwindsThe best advice he’s ever received and the one thing he’d tell his younger self if he could send a time-traveling textIf you’re ready to dive into the nitty-gritty of Clive’s journey, get ready to laugh, learn, and maybe even get a little inspired. We’re covering it all—from project management strategies to leadership lessons, and everything in between.Keywords:Project ManagementAdvertising AgenciesCreative WorkflowAgile MethodologyClient CollaborationProcess OptimizationHybrid WorkLeadership EmpathyDisruptive InnovationBusiness StrategyTeam ManagementCareer GrowthMarketing InsightsRelevant Hashtags:#ProjectManagement #AdvertisingAgency #CreativeWorkflow #AgileManagement #ClientCollaboration #ProcessOptimization #HybridWork #Leadership #Disruption #CareerJourney #BusinessStrategy #TeamManagement #MarketingInsightsDon’t forget to subscribe, leave a review, and share this episode with anyone who loves a good career rollercoaster story!Tune in for a wild ride through Clive Sirkin’s incredible journey and get ready to soak up some serious knowledge while having a few laughs along the way. This is one episode you don’t want to miss! 🎢

Ready to turn your gaming obsession into a cash cow? Join me, Pesach Lattin, as I sit down with Shahar Sorek, the wizard behind Overwolf's epic rise in the gaming ad world. In this episode of The ADOTAT Show, we're diving headfirst into the gaming gold rush, uncovering how to rake in serious dough in the virtual playgrounds where most players just can't hack it. Expect some laugh-out-loud moments, a hefty dose of irreverence, and maybe, just maybe, the secret sauce to transforming game mods into marketing juggernauts.From navigating the chaos of ad tech to the meteoric rise of user-generated content (UGC), Shahar spills the beans on the future of game advertising and how Overwolf is leading the charge. We'll explore the magic of in-game ads, the rise of the golden gamer, and why platforms like Roblox and Fortnite are the next big thing. Learn how gaming ads can enhance, not interrupt, and why UGC is reshaping the gaming landscape. Buckle up for a wild ride into the gamer's den. Don't forget to like, subscribe, and hit that bell to stay in the loop. #GamingAds #MonetizeGaming #Overwolf #AdTech #GameMods #UGC #Esports #DigitalMarketingDiscussion Points:Ad Tech Freak Show: Pesach and Shahar kick off discussing the whirlwind that is the ad tech industry. Is it all campaign clicks and chaos, or is there a method to this madness?Navigating Ad Spend: Shachar reveals the ups and downs Overwolf faced with ad revenue drops and how they managed to not just stay afloat but thrive with 43 million monthly active users.Gaming Ads Revolution: Dive into the nitty-gritty of integrating ads into game mods and why Overwolf’s approach is a game-changer.Golden Gamers: Discover the elusive "golden gamers" and why they’re the crown jewels for advertisers.Brand Activations: Hear about high-profile brand campaigns with names like Pringles and Universal, and how they seamlessly fit into the gaming world without pissing off the gamers.Overlays and Mods Magic: Learn how overlays and mods serve ads without interrupting gameplay, keeping gamers hooked and brands happy.Future of Gaming Ads: Shachar gazes into his crystal ball, predicting the massive shift of ad dollars into gaming and how Overwolf is poised to be a dominant player.UGC Uprising: Unpack the “Four Horsemen of the UGC Apocalypse” and how user-generated content is reshaping the gaming landscape.Creator Economy: From Minecraft mods to GTA V private servers, discover how UGC is extending the life and popularity of games on Overwolf.Ethics and Moderation: How Overwolf ensures a safe environment for brands and gamers alike, avoiding the pitfalls of the wild west of user-generated content.Call to Action:Liked what you heard? Smash that like button, subscribe, and hit the bell to stay updated. Have questions or want to share your thoughts? Drop them in the comments below. And hey, follow us on social media for behind-the-scenes content and more gaming gold nuggets.Hashtags:#GamingAds #MonetizeGaming #Overwolf #AdTech #UserGeneratedContent #GamingIndustry #DigitalMarketing #Esports #GameModsKeywords:Gaming monetization, Shachar Sorek, Overwolf, ad tech, user-generated content, gaming industry trends, digital advertising, game overlays, brand activations, esports marketing.

Grab a glass of your favorite whiskey and join your host, Pesach Lattin, as he serves up a potent mix of digital advertising insights with a twist. Today, we're diving into the enigmatic world of online metrics with none other than Marc Guldimann, the mastermind behind Adelaide Metrics and the revolutionary attention unit. 🤯Marc Guldimann is no ordinary figure in the digital advertising landscape. With a career that bridges the gap between cutting-edge tech and groundbreaking advertising solutions, Marc has been a relentless innovator. As the CEO and founder of Adelaide Metrics, he’s spearheaded the development of attention metrics, a revolutionary approach to measuring media quality that has set new standards across the industry. Before Adelaide, Marc honed his expertise through ventures like Parsec, where he pioneered cost-per-second advertising, showcasing his knack for transforming visionary ideas into market realities.Beyond his technical acumen, Marc brings a wealth of experience from diverse fields, including his academic background from Carnegie Mellon. His journey from the ivory towers of academia to the gritty trenches of digital media is a testament to his adaptability and relentless pursuit of excellence. In today's episode, Marc opens up about the challenges and triumphs of introducing a new metric to an industry steeped in tradition. Get ready for a no-holds-barred conversation that’s as enlightening as it is entertaining. Tune in to find out if Marc is the real deal or just another pretender in the digital ads jungle.In this episode, we cut through the usual fluff to get the real scoop:🎙️ Marc's candid thoughts on the state of digital advertising📊 The journey of creating and implementing the attention unit🧠 Insights on how attention metrics are reshaping the industry🚀 Predictions for the future of media quality and programmatic advertisingEpisode Highlights:00:54 - Marc's Real Talk: The state of Adelaide Metrics and beyond03:03 - Introducing the attention unit: A game-changer in digital metrics05:26 - The industry’s reaction to Adelaide’s innovations08:07 - Teaming up with the New York Times: A look inside the collaboration12:59 - Avoiding the 'Attentive Audience Paradox' and targeting effectively18:30 - Surprising findings from attention metrics applications27:01 - Balancing data and intuition in media planning33:55 - Investment opportunities in the growing attention metrics field39:06 - The debate on personalization in advertisingGet ready for a no-holds-barred conversation that’s as enlightening as it is entertaining. Tune in to find out if Marc is the real deal or just another pretender in the digital ads jungle.Call to Action:Enjoyed the episode? Don’t forget to like, comment, and subscribe! Share your thoughts on attention metrics in the comments below. What’s your take on the future of digital advertising? Let’s get the conversation started! 🗣️Relevant Hashtags:#DigitalAdvertising #AttentionMetrics #AdTech #MediaQuality #ProgrammaticAdvertising #AdelaideMetrics #TheAdonitShow #podcast Digital Advertising MetricsAttention MetricsAdelaide MetricsCost per Thousand Impressions (CPM)Click-Through Rate (CTR)Cost Per Click (CPC)Customer Acquisition Cost (CAC)Return on Advertising Spend (ROAS)Conversion Rate Optimization (CRO)Programmatic AdvertisingMedia Quality MeasurementAd Performance MetricsOnline Advertising ROIViewability MetricsAttention EconomyAdvertising EffectivenessBrand Safety in AdvertisingPredictive Advertising AnalyticsDigital Out of Home (DOOH) AdvertisingMarketing Data Analytics

Welcome to another scintillating episode of The Adotat Show! I'm your host, Pesach Lattin, the chief instigator who loves to stir the pot and poke the ad tech bear. Today, we're slicing through the complex jungle of digital advertising with the precision of a laser-guided drone. Our guest is none other than James Avery, the wizard behind Kevel, who’s been shaking up the ad tech world one innovation at a time. Buckle up, because this conversation promises to be as exhilarating as hacking your high school’s computer system—pure, unadulterated fun with a side of brilliance.James Avery isn't just another tech entrepreneur; he's a seasoned navigator of the startup seas, having steered Kevel through its Series C funding round with aplomb. We’re diving deep into how he’s managed to keep the ship afloat and even thrive amidst the chaos of ad tech. From the grueling grind of raising massive capital to the strategic shifts that come with a fresh infusion of funds, James is here to spill all the secrets. Get ready for a no-holds-barred discussion on what it takes to scale Everest-sized challenges in the ad tech industry without losing your grip.But that’s not all. We’ll uncover the fascinating transformation from Adzerk to Kevel—a rebranding journey akin to swapping a tricycle for a Harley. What sparked this high-octane shift? How did James and his team convince stakeholders that a new name would open up new horizons? And what’s the master plan for navigating the uncharted territories ahead? Join us as we explore these topics and more, with the kind of candid, irreverent banter you’ve come to expect from The Adotat Show.In this episode:🔸 The Treasure Hunt: James spills the beans on Kevill's recent Series C funding—how it feels to be sailing with a heavier ship and whether there are champagne showers on board.🔸 Smooth Sailing or Rough Seas?: Get the lowdown on the transition from Adzerk to Kevill. Was it a smooth rebrand or a bumpy ride convincing investors?🔸 Scaling New Heights: Discover the challenges and triumphs of scaling Kevill, from handling millions of active ads to pushing the limits of their ad tech.🔸 Retail Media Revolution: Learn about the next big wave in retail media and how Kevill plans to stay ahead without getting wiped out.🔸 Tech Talk: What makes Kevill's API documentation the secret sauce that has engineers drooling and clients clambering?🔸 Culture Crafting: Peek behind the curtain at Kevill’s unique company culture. Is it all beanbags and free snacks, or is there a method to the madness?🔸 Future Gazing: What’s next for Kevill? James shares his vision for the future and how they plan to conquer new frontiers.Call to Action:Enjoyed the ride? Smash that like button, subscribe for more cutting-edge conversations, and hit the bell icon to stay updated! Got questions or comments? Drop them below—let’s get the conversation started!Keywords & Hashtags:#AdTech #Kevel #RetailMedia #Startups #Entrepreneurship #TechInnovation #JamesAvery #PesachLattin #DigitalAdvertising #APIs #Scaling #CompanyCulture