Marketing, Media & Adtech

Welcome to the Adotat Show, your front-row ticket to the wild ride that is marketing, PR, and ad tech. Forget about buckling up; we're diving headfirst into this glorious mess, ready to unravel the chaos with a grin and a raised eyebrow. We're not here to skim the surface—we’re here to dig deep, unearthing juicy insights and sharing the unvarnished truths from the sharpest minds and boldest personalities in the biz.Prepare for a whirlwind of revelations that'll leave your head spinning and your sides aching from laughter. We're serving up a masterclass in PR alchemy, turning PR nightmares into fairy tales that make Cinderella look like she's still scrubbing floors. So, grab your popcorn, folks; this is where the magic happens!Meet the Mavericks:Lana McGilvray: - One of the Queen Bees at Purpose Worldwide. With 23 years of CMO, PR and Crisis Comms experience under her bonnet, she's concerned about how today's crisis new cycles unnecessarily victimize many of the stakeholders.William "Bill" Daddi: The smooth operator at DBC Brand Communication, Bill's got a magic touch in crisis management that makes Houdini look like an amateur. When brands are drowning in scandal, Bill’s the lifeguard who shows up with a piña colada in hand, not breaking a sweat. Julia Linehan: The dynamic CEO of The Digital Voice, Julia's a headline-crafting wizard straight from across the pond. She doesn’t just write headlines; she conjures them like spells, turning bland press releases into front-page sensations. With a knack for making the mundane sound thrilling, Julia's got the media eating out of her hand. She’s the queen of spin, making every story sound like it’s the next big thing, even if it’s just about a new flavor of potato chips.David Kaplan: The content guru at Brand Newsroom, David turns bland brand stories into blockbuster hits. He’s the Spielberg of content, taking snooze-worthy corporate drivel and turning it into edge-of-your-seat thrillers. When David gets his hands on a story, it goes from “who cares?” to “must read!” faster than you can say “viral.” He's the alchemist of brand storytelling, transforming dull into dazzling with a flick of his pen (or keyboard)Spotlight Discussion: Colossus SSP's PR Fiasco:An analytics report accused Colossus SSP of misdeclaring user IDs in their program bid request. Our panel debates how Colossus could have handled this bombshell better, turning a PR dumpster fire into a marshmallow roast.Crisis Management Insights:When it comes to handling crises, like the one Colossus is currently dealing with, Lana McGilvray offers a comprehensive 360-degree perspective on the anatomy of today’s PR disasters. She breaks down how these crises often start small but can quickly spiral out of control, exacerbated by non-expert social media chatter around the water cooler. This type of informal, uninformed discussion can muddy the waters and complicate crisis management efforts. Lana emphasizes the importance of proactive measures for both public and private companies to safeguard their brands, teams, and customers. This involves having robust crisis management plans in place, engaging in continuous monitoring, and being prepared to act swiftly to mitigate damage.David Kaplan underscores the necessity of transparency and the importance of having clear processes in place to address any discrepancies that may arise. He believes that being open and honest with stakeholders is crucial for maintaining trust and credibility.Bill Daddi delves into the complexity of ad tech issues, emphasizing the need for thorough preparation and effective trust management. He highlights that understanding the intricacies of ad tech is vital for addressing potential problems before they escalate.Julia Linehan advocates for honesty and stresses the importance of internal housekeeping before a crisis hits. She believes that brands should regularly review their practices and ensure they are aligned with their public statements to prevent crises from escalatingHot Topics:The fallout of ad campaigns like Bud Light and Target's Pride Month displays.The need for brands to stay true to their values even when the going gets tough.Ad Tech Made Sexy:Julia Linehan shares tips on making ad tech presentations engaging and avoiding technical jargon.Bill Daddi and David Kaplan discuss the importance of narrative and relevance in ad tech communications.Strategies for identifying when to pull back on a campaign and how to use failure as a path to success.Building Genuine Connections:Techniques for fostering two-way conversations and engaging meaningfully with your audience.Don't miss out on future episodes packed with industry secrets, expert tips, and a healthy dose of irreverence. Subscribe, like, and hit th

Strap in and hold on to your pixels, folks! Welcome to another exhilarating episode of THE ADOTAT SHOW. I'm your host, Pesach Lattin, where we serve up hot and fresh insights with a side of sass. Today, we're diving deep into the digital abyss with none other than Dominick Miserandino, the Dean of Digital himself. This guy's been outsmarting algorithms before Google was even a glint in Silicon Valley’s eye. From taming the Wild West of dial-up days to keeping consumer hearts beating in a world overrun by tech toys, Dominick’s the cowboy of the web, and he's here to spill the digital beans. So buckle up; it's gonna be a wild ride through the cyber trenches! Episode Highlights: Dominick’s Digital Genesis: From 56k modems to fiber optics. Tech Trends and Headaches: Navigating the latest in AI, blockchain, and ad tech. Consumer Engagement Strategies: Making data dance and winning the viral lottery. The Human Touch: Balancing algorithms with authentic connections. Future Gazing: What's next in the world of AR, VR, and hyper-personalized advertising. Discussion Points: Dominick’s Origin Story: From coding his CMS in the 90s to leading digital ventures. Biggest "Oh Crap" Moments: The tech hurdles and how he leapt over them. Winning Digital Strategies: Viral moments with the Olsen twins and beyond. Keeping Content Fresh: Why understanding human interest is key. Navigating New Tech: How Dominick plans to ride the AI tsunami. Retail Media Insights: The latest trends and the push towards standardization. Ad Tech Trends: How to stay ahead without losing your mind. Metrics and Analytics: Finding useful insights in a sea of data. Why You Should Tune In: For the Digital Pioneers: Learn from the man who's seen it all from dial-up to 5G. For the Data Geeks: Discover how to make metrics your map to success. For the Curious Minds: Get a glimpse of the future of digital media and ad tech. For the Entrepreneurs: Tips on building creative, resilient teams in a volatile industry. Call to Action: If you enjoyed today's episode, don't forget to like, subscribe, and hit that notification bell! Share your thoughts in the comments below – what's your biggest "oh crap" moment in tech? Follow us for more deep dives into the digital frontier. Hashtags and Keywords: #DigitalMarketing #AdTech #AI #Blockchain #ConsumerEngagement #DigitalStrategy #ContentCreation #TechTrends #DominickMiserandino #TheDoughnutShow Buckle up, folks. This episode is a wild ride through the cyber trenches you won’t want to miss! 🚀

Strap in, folks, because this episode of The ADOTAT Show is about to blow your socks off and launch them into the stratosphere! We’re dialing up the wattage with Jason Fairchild, the fearless brainiac behind TV Scientific, who saw the tired, old future of TV advertising, yawned, and decided to outdo it. If innovation had a love child with audacity, Jason would be the godparent handing out cigars. Woohoo!Ready for a ride wilder than a caffeinated squirrel on a roller coaster? Jason isn’t just thinking outside the box; he’s forgotten where the box even is. He’s here to tell us why he believes the television screen—yes, that same dusty, old screen we’ve been staring at for decades—is about to become the heavyweight champion of advertising, knocking Google and Facebook out cold. So grab your popcorn, sit back, and enjoy the show as we dive into the deep end of TV advertising’s future.Why Watch?Jason Fairchild isn’t just changing the game – he’s rewriting the rules. Whether you’re an advertiser, a tech enthusiast, or just someone who loves a good underdog story, this episode is packed with insights, inspiration, and a hefty dose of irreverent wit.Call to Action:Enjoyed the episode? Smash that like button, subscribe for more groundbreaking insights, and drop your thoughts in the comments below. What’s your take on the future of TV advertising?SEO Optimized Keywords & Hashtags:#TVAdvertising #InnovativeMarketing #JasonFairchild #TVScientific #AdTech #StartupLife #MarketingTrends #AdonitShow #CTVAdvertising #DigitalMarketing #PerformanceAdvertising #AdvertisingRevolutionDive into the future of TV ads with Jason Fairchild and let’s shake up the world of advertising together!Explore the podcast

🎙️ Buckle up for a ride through the ad tech jungle with Jeff Hirsch of Aperiam, a man who’s been lighting up the digital skyline brighter than a Times Square billboard. Is he strutting around like a digital superhero or just surviving the villain’s lair? We embark on an electrifying journey through Jeff’s roller coaster career, peeling back the layers to reveal the secrets of his success and the challenges he’s faced. From pioneering ad networks in the 90s to navigating the complex terrain of modern ad tech, Jeff’s story is one for the ages.Jeff's journey is nothing short of legendary. Starting in 1996, when the internet was still a fledgling frontier, he dove headfirst into the wild west of digital advertising. He’s been a key player at companies like ValueClick and FastClick, turning clicks into gold and laying the groundwork for what would become today’s digital ad ecosystem. Whether it was creating innovative ad networks or tackling herculean tasks at Audience Science, Jeff has always been at the forefront, blending resilience with a touch of genius.In our conversation, Jeff spills the beans on his most significant battles and victories, sharing anecdotes that range from hilarious to profound. He talks about the alchemy behind turning clicks into gold, the asteroid fields he had to navigate, and the wizardry needed to juggle roles from Chief Marketing Officer to Chief Commercial Officer. Whether you’re an ad tech newbie or a seasoned pro, Jeff’s insights are pure gold. So, grab your espresso, adjust your reality goggles, and get ready to be inspired by a true titan of the ad tech world.In This Episode:🦸‍♂️ Hero or Survivor? - Jeff Hirsch spills the beans on his digital adventures.🕰️ The Legend Begins - From the birth of the internet with Al Gore (kidding!) to today.🏛️ Building Ad Networks - How Jeff turned clicks into pure gold with ValueClick and other ventures.🚀 Herculean Tasks - Tackling monstrous challenges and conquering the convoluted cap table at Audient Science.🔧 Early Days of Digital Pioneering - How early stumbles became launch pads for success.🤝 Mentors and Influences - The wisdom and vision of Basim Nafe and Joe Zawadzki.🎡 Navigating IPOs - The high-wire act of taking a company public during a pandemic.💡 Future of Ad Tech - AI, CTV, and the ever-evolving ad tech universe.Highlights & Shenanigans:Legendary Beginnings: Forget ancient gods; Jeff hacked his way out of the matrix and into ad tech superstardom. We’re talking the OG days, folks—1996!ValueClick & Beyond: It wasn’t just about clicks; it was about turning those clicks into cold, hard cash. From battling in the early ad tech trenches to driving traffic like a boss, Jeff reveals all.Cap Table Catastrophes: Audient Science had a cap table that looked like a spaghetti monster. How did Jeff navigate this mess? With style and some serious hustle.FastClick’s Fast Lane: Market crashes, algorithm magic, and aerospace engineers. FastClick wasn’t just a name—it was a mission. And Jeff was at the helm, steering through asteroid fields.Pubmatic IPO: From rebranding to surviving the IPO high-wire act during a global pandemic, Jeff takes us behind the scenes. Spoiler: It's part circus, part wizardry, all awesome.Mentors & Jedi Masters: Jeff's got his own Obi-Wans—Basim Nafe and Joe Zawadzki. Learn how their visionary insights shaped Jeff’s journey.AI, CTV & Future Tech: What’s the next big thing in ad tech? Jeff’s got some spicy takes that might ruffle a few feathers. Spoiler alert: AI is more than just a buzzword; it’s a game-changer.Personal Rituals & Motivations: Ever wonder what keeps Jeff going? Hint: It’s a mix of motivational posters, gym sessions, and a relentless drive to innovate.Time-Traveling Advice: If Jeff could send a text to his younger self, what would it say? Tune in to find out—it’s worth its weight in digital gold.Join us for a no-holds-barred, irreverent romp through the world of ad tech with one of its brightest stars. Whether you’re a startup dreamer, a seasoned pro, or just someone who loves a good tech tale, this episode is a must-listen.Call to Action:Did you love the episode? Smash that Like button, Subscribe for more legendary interviews, and drop a comment on what you think the future of ad tech holds! Share this episode with everyone you know who’s got a finger on the digital pulse.Keywords & Hashtags:#AdTech #DigitalMarketing #JeffHirsch #AperiumVentures #ValueClick #IPO #AI #CTV #TheDonutShow #Podcast #StartupSuccess #Entrepreneurship.

Hold onto your Apple goggles, folks! 🎢 This episode of The Adotat Show is hotter than a Brooklyn summer sidewalk. Your host, the inimitable Pesach Lattin, is here to pick the brain of the advertising wizard himself, David Kohl. From PwC’s trenches to leading TrustX through the wild west of ad tech, David has seen it all—and he's ready to spill the beans. 🫘Kohl isn’t just another talking head in the advertising world. This guy's been at the forefront of the industry’s evolution, watching the landscape get flipped upside down. Today, he joins Pesach for a no-holds-barred convo about everything from the demise of cookies to the rise of programmatic. Expect witty banter, deep insights, and industry secrets you won't hear anywhere else.Whether you're an ad tech veteran or just curious about the marketing magic, this episode is packed with revelations and laughs. So sit back, relax, and dive into the advertising world like never before. It's time to get real with Pesach Lattin and David Kohl on The Adotat Show!Key Takeaways:- The seismic shifts David predicted in advertising and how he’s navigating the storm. 🌪️- Why inclusion lists are the secret sauce for premium ad buys. 🌟- Insights on the future of shared identity and clean rooms—are they the real deal or just another tech fad? 🛠️Got thoughts? Drop them in the comments. Stay curious, stay bold, and keep knowing more than you did yesterday. 🚀#AdTech #Privacy #DigitalAdvertising #Programmatic #TrustX #AdvertisingInsights #MarketingMagic #PremiumPublishers #CookieApocalypse #StayCurious #AdotatShow

Greetings, digital dreamers and payment pioneers! Strap in for another electrifying episode of The ADOTAT Show, where the digital world doesn’t just spin; it revolutionizes our very existence. In this corner of the internet, pixels and payment aren’t just intersecting—they're dancing in a dazzling display of innovation and imagination. 🚀💸Today, we're venturing deep into the realm of narrative artistry with none other than David Kaplan, a luminary in the field whose career spans the dynamic landscapes of journalism and content marketing. David isn’t just a storyteller; he's a sage who crafts narratives that bridge past and present, turning insights into impacts. 📜🌉In Today’s Episode:Meet David Kaplan - Discover the man behind the legend, from his days at Adweek to his pioneering journey with Brand Newsroom. Learn how he seamlessly stitches the worlds of journalism and marketing into a coherent, compelling narrative fabric. 🌐✍The Essence of Storytelling - Delve into David’s philosophy on storytelling in the digital age. How does one maintain soulful narratives amidst the noise of clickbait and fleeting trends? 📚💬Digital Transformation - Unpack the seismic shifts in media from the tactile pages of print to the dynamic clicks of digital. David reveals how he adapits traditional techniques for a digital-first audience without losing the narrative’s pulse. 🖥️📖Surprising Shifts - What shocks a seasoned content sage in today’s volatile media landscape? Hear about David's recent epiphanies and the unexpected trends that even he didn't see coming. 🌍🎢Navigating Business Challenges - Go behind the scenes of Brand Newsroom’s operations. How does a journalist-turned-marketer navigate the treacherous waters of business management and content creation? 🛶🔧Audience Interaction - Engage with David and Pesach as they break down complex topics into digestible, intriguing discussions designed to enlighten and entertain. 🎤💡Prepare for a deep dive into the mechanics of modern media, the art of story weaving, and the unending quest for digital authenticity. Buckle up—it's going to be a ride filled with humor, wisdom, and plenty of digital dazzle! 🎢🌟Don't forget to like, comment, and subscribe for more insights and antics on The ADOTAT Show! Drop your thoughts and questions in the comments below—we’re here to engage and inspire. #DigitalMedia #ContentMarketing #Storytelling #MediaEvolution #ADOTATShow

Buckle up, folks! On this episode of The ADOTAT Show, we're diving into the digital marketplace with Gary Mittman of KERV, the visionary who's turning your passive screen time into a pixel-powered, interactive shopping spree! 🛍️ From shoppable ads to contextual relevance, Gary reveals how Kerv is redefining the future of online commerce, blending innovation with everyday browsing. He unpacks how a pivot from affiliate tracking to XML CPC syndication transformed his business into a market leader.But we’re not just talking tech here. Get the backstory on Gary’s New York roots, his journey from concert promoter to mailroom at Arista Records, and ultimately to the head of a cutting-edge tech company. Plus, he shares his passion for augmented reality, holograms, and family life—and how each of these influences his entrepreneurial drive.Learn why every pixel packs a punch (or a purchase), how Gary’s partnership with Magnite is turbocharging Kurv's capabilities, and the strategic advice he’d give his younger self. From martinis to martinis (with a side of tequila), we've got the scoop. 🍸🎬 Key Points:Kurv's origin story and pivot to a winning strategyGary's insights on shoppable media's futureBalancing tech dreams with a realistic family lifeWhy partnerships with Magnite and others are turbocharging growth✨ CTA: Don’t miss a byte of this episode! Smash that Subscribe button, and let's click our way into the future together.📢 Hashtags: #ShoppableMedia #AdTech #InteractiveAds #KervMedia #FutureOfCommerce👀 Keywords: Gary Mittman, Pesach Lattin, Kerv, shoppable ads, Magnite partnership, interactive ads, augmented reality

On the latest episode of The ADOTAT Show, we're delving deep into the life and mind of Michael Camarata, the maverick entrepreneur who blazed trails from the digital frontier to the wellness wonderland at Schmidt's Naturals.Picture this: a journey from coding command centers to orchestrating organic empires. Michael's story is a rollercoaster ride through the jungles of innovation and the valleys of vulnerability, where every twist and turn reveals another layer of his audacious odyssey.Join us as we peel back the layers of Michael's journey, from battling virtual foes in StarCraft to conquering corporate boardrooms with the finesse of a grandmaster. We'll uncover the pivotal moments when gamer instincts morphed into mogul maneuvers, and pixels paved the way for profits. Strap in for an electrifying conversation that's equal parts wisdom and wit, as we navigate the highs, lows, and plot twists that define Michael's extraordinary trajectory.Featured Guests: Michael Camarata: Entrepreneur extraordinaire, whose journey from gaming prodigy to business titan is nothing short of legendary.Key Discussion Points:Unveiling the hidden parallels between virtual warfare and corporate conquests: How gaming instincts shaped Michael's entrepreneurial journey.From code to commerce: The pivotal moments when Michael leveled up from virtual realms to real-world success.Navigating the choppy waters of entrepreneurship: Lessons learned from storms, setbacks, and unexpected plot twists.Redefining wellness, one pixel at a time: Michael's bold vision for bringing organic, sustainable products to the mainstream.Why Watch?Embark on a whirlwind adventure through the mind of Michael Camarata, where gaming grit meets entrepreneurial gusto. Discover the untold stories behind his meteoric rise, and glean insights from a trailblazer who defied the odds to rewrite the rules of success. Whether you're a gaming aficionado, a budding entrepreneur, or simply a fan of captivating stories, this episode is guaranteed to leave you inspired, enlightened, and entertained.Call to Action:Ready to embark on your own entrepreneurial odyssey? Subscribe to The Dota Show for more captivating conversations with industry icons, thought leaders, and innovators who dare to dream big and defy convention. Don't forget to like, comment, and share this video to spread the word and join the conversation.Social Media and Additional Links:Connect with us on social media for exclusive updates, behind-the-scenes content, and more:Twitter: https://twitter.com/pesach_lattinGet ready to level up your mindset and embark on an adventure like no other. Tune in to The Adotat Show and discover the power of passion, perseverance, and pixelated dreams!

🚀 Buckle up, digital adventurers, and welcome aboard our latest exploration into the ever-evolving realms of advertising, technology, and consumer privacy! Today, we're going beyond the buzzwords and diving headfirst into the heart of innovation with Jesse Redness, the visionary force reshaping the concept of consent in our digital world. As we navigate through his journey, from the glitzy heights of Emmy-nominated projects at NBC Universal to his groundbreaking work at Consent, we uncover the tumultuous ups and downs that have marked his career in 2023 and his rebound in recent months.🧭 In this episode, Jesse opens up about the rollercoaster ride of ad tech—a sector where rapid innovation is as essential as it is relentless. The industry’s fast pace can often feel like a wild ride, marked by sudden drops and exhilarating highs. Jesse shares his firsthand experiences of the challenges that came with the past year and how, despite the turbulence, the climb back to the top has been fulfilling and ripe with opportunities for growth and advancement.🌟 Join us as we peel back the layers of Jesse's professional path and insights. From navigating significant downturns to scaling new heights, his story is not just about personal resilience but also about strategic foresight in harnessing technology to enhance human connections. His journey is a powerful testament to the potential of innovation in the face of adversity and a preview of the strategic moves shaping the future of digital engagement and privacy.🔮 Episode Highlights:Jesse's transition from Emmy-nominated projects at NBC Universal to pioneering digital privacy at Consent.The Eureka moments and strategic shifts in the evolving landscape of data privacy.Insights into consumer-centric strategies and the creation of immersive, interactive media experiences.Future predictions for ad tech and the critical role of consumer consent in the age of AI.🧙‍♂️ Featuring:Jesse Redness, the wizard of ad tech, who’s transforming how we think about consent and privacy, and Pesach Lattin, your favorite host, steering the conversation like a ship through digital storms!🔗 In This Episode:The Wizard's Journey: From the ups and downs of 2023 to the recent ascents in ad tech.Secret Sauce: Unveiling the strategies behind relentless innovation and maintaining creative energy.Privacy Made Sexy: How Consent is pioneering user-centric data privacy that’s actually appealing.Facing the Giants: Overcoming industry skepticism and the pivotal moments that shaped Jesse’s leadership style.🎤 Call to Action:Got thoughts on today’s topics or questions for Jesse? Drop us a comment below! Don’t forget to like, subscribe, and hit the bell icon to stay updated on all our future episodes!

Today’s episode of the ADOTAT Show is not just another deep dive into the ad tech world; it's a heartfelt journey through resilience and leadership with Doron Wesley, Chief Commercial Officer at Funtico. Amidst the profound challenges of his wife Amy's battle with cancer, Doron shared invaluable insights on thriving professionally when the personal stakes are high. This episode is dedicated to Amy Wesley’s brave fight and her memory. Join host Pesach Lattin in an inspiring conversation that explores the intersections of personal adversity and professional perseverance. From the bustling tech startups on Ben Yehuda Street to the cutting-edge chaos of Web3 gaming, Doron discusses his roller-coaster career across global markets, the magic of serendipitous moments in ad tech, and how to keep creativity alive in an industry as predictable as a daytime soap opera. 🔔 Episode Highlights: Leadership in Adversity: How personal challenges shape professional leadership. Career Odyssey: Doron’s journey from Hotbar to Funtico, and the evolution of his ad tech career. Cultural Adaptations: Adapting business strategies across diverse global markets. Future of Web3 Gaming: Insights into Funtico’s strategies in the promising yet tumultuous realm of Web3 gaming. 🌟 Why You Should Listen: If you’re intrigued by the resilience it takes to lead during personal trials, or if you’re curious about the future of advertising and gaming technology, this episode offers both professional wisdom and personal courage in the face of adversity. 👍 Call to Action: Hit that subscribe button to not miss out on our blend of deep insights and personal stories from the leaders shaping the future of tech and advertising. Drop a comment to share how this conversation resonated with you or to suggest topics you’d like to hear more about. 🔗 Relevant Hashtags: #Leadership #Resilience #AdTech #Web3Gaming #Innovation #DoronWesley #Funtico #PersonalGrowth #TechLeadership #StartupCulture #ADOTATShow