Marketing, Media & Adtech

If you thought #adtech was all #algorithms and no personality, prepare to have your circuit boards blown. This week’s episode of the Adotat Show features none other than Oleg Korenfeld the Chief #Technology Officer (CTO) of CMI Media Group who's turned data into a high art form—and not the kind that puts you to sleep. From the frosty climes of Siberia to the hotspots of New York’s tech scene, Oleg’s journey is more thrilling than a season finale cliffhanger. Strap in, because this isn’t your grandma’s podcast episode—unless she likes sassy tech insights mixed with tales of Cold War-era escapades, then she might actually be into Oleg.Now, let’s get real—Oleg isn’t just talking about Empower as the Godzilla of health marketing tech; he's laying out why it's more like King Kong on a caffeine buzz.He dives into how this beast of a platform is tearing down the silos between dusty old data practices and sparkling SAS-enabled brilliance. This is where the magic happens: not in some drab boardroom, but at the exciting intersection of healthcare data and cutting-edge #technology. Forget stale #webinars; this is the #tech deep-dive you actually want to listen to.So, if you’ve ever wondered what it’s like to navigate the wilds of the ad tech jungle, this episode is your machete. Find out how a little kid from Siberia becomes a titan of tech in America, why data privacy doesn’t have to be a snoozefest, and what snacks power a late-night coding session (hint: it's not celery).Miss this at your own peril, because the insights here are hotter than a server farm in July.Tune in, turn up, and get ready to be entertained and educated—Oleg and Pesach aren’t holding back.

Meet the Adtech God. Get ready to plug into the matrix of ad tech evolution with Jeff Minsky on the latest episode of The ADOTAT SHow🎬✨ Dive deep into the electrifying world of advertising technology where past, present, and future collide in the most unexpected ways. From nail-biting negotiations to hilarious 'oops' moments with Angelina Jolie, Jeff unravels his cinematic career journey in a blend of dark comedy and insightful revelations.🔍 In this episode:The Genesis of Ad Tech Revolution: Jeff revisits the analog roots of digital advertising and shares war stories from the trenches of media innovation.From Hebrew National to MasterCard: Explore how Jeff shaped iconic campaigns and navigated the seismic shifts of the advertising landscape.The 'Minsky Method' of Cutting Through B.S.: Learn how Jeff's no-nonsense approach sifted gold from gimmicks in the tech frenzy.Future Gazing with VR and AI: Strap in as Jeff predicts the next digital dominions that will revolutionize how we live, work, and play.🚀 Plus, don't miss the "behind-the-scenes" banter that could make a white Bronco veer left for a cameo! Want to know what keeps an ad tech titan up at night or which fictional character Jeff would have dinner with? Tune in to find out!💬 Engage with us: What's your take on the future of ad tech? Drop your thoughts in the comments below!🔗 Subscribe and hit that bell for more episodes!#AdTech #Marketing #JeffMinsky #DigitalAdvertising #TechTalks #Innovation #FutureTech #VirtualReality #ArtificialIntelligence

As we navigate through the intricate landscape of online advertising, Sean shares his unique insights on the dramatic transformations the industry has undergone—from the rudimentary days of banner ads to the sophisticated use of artificial intelligence in current strategies. This episode not only highlights the historical milestones of digital marketing but also delves into the challenges and opportunities that lie ahead. With Sean's deep understanding and extensive experience, expect to uncover the nuances behind the strategies that have shaped the digital marketing space and continue to influence its future trajectory. Join us for a comprehensive exploration of how digital marketing has evolved and what it takes to stay ahead in this dynamic field.Featured Guest:Sean Black, GM at Dailymotion.comKey Discussion Points:Emerging Technologies: Delve into how AI and machine learning are revolutionizing marketing strategies.Challenges in Digital Advertising: Tackle the big questions about data privacy, ad saturation, and consumer engagement.Innovations on the Horizon: Unpack upcoming trends that are set to redefine the digital space.Expert Insights: Hear firsthand from Sean Black and other guests about their experiences and predictions for the future of digital marketing.Why Watch?:Gain valuable insights from Sean Black, a seasoned expert with a front-row seat to the evolution of digital marketing.Learn about cutting-edge technologies that are shaping the future of advertising.Understand complex topics through clear, expert-driven discussions designed for both new learners and seasoned professionals.Call to Action:Don't miss out on more enlightening discussions – subscribe to our channel for updates on all our latest episodes with the Gods of Adtech.Enjoyed the episode? Like, comment, and share with your peers to spread these invaluable insights!Hashtags and Keywords:#DigitalMarketing #FutureOfAdvertising #SeanBlack #AIinMarketing #MarketingTrends #InnovativeMarketing #TechInAds #adtechgod #adtech #digitalmarketing

Strap in—no, scratch that—grab a cocktail and settle in for a thrill ride through the untamed wilderness of advertising technology. .We’re tearing down the old temple with Kevin Krim, the high priest of disruption at EDO, leading the charge. Imagine a world where TV metrics are not just numbers, but a saga, full of drama, intrigue, and a dash of rebellion. In this episode, we're not walking on eggshells; we're tap-dancing on them. From the dark alleys of Yahoo to the spotlight at EDO, Kevin spills the beans on why the ad industry’s sacred cows are ready for the slaughterhouse. With wit sharper than a knife in a comedy roast and insights so fresh they should be slapped, this episode is your golden ticket to the adtech revolution. Brought to you by the mischief-makers and trendsetters, this is the episode that will have you questioning everything you thought you knew about advertising.Featured Guests:Kevin Krim, CEO of EDO, and Adtech’s Favorite RebelA loud and proud shoutout to Troutman Amin LLP for sponsoring our journey into the heart of advertising’s wild sideKey Discussion Points:A deep dive into the makeover EDO thinks TV measurement desperately needs – like, yesterdayKrim’s rollercoaster ride from the dusty archives of Yahoo to becoming the Indiana Jones of adtech, minus the fedora but with all the whip-smart insightsThe EDO-Nielsen dynamic duo: How to play in the sandbox without throwing sandSneaking a peek behind the curtain of streaming habits that will have you doing a double-takeWhy Watch?:If you’ve ever wondered what happens when someone decides to play Jenga with the ad industry's foundational blocks, this is your front-row seat. Forget what you thought you knew; we’re here to stir the pot, challenge the norms, and maybe, just maybe, blow some minds.

Crack open the vault of digital advertising’s enigmas with us in this riveting episode where we slice through the buzzwords and dive into the meat of what makes digital tick. With a blend of candid conversation and laser-focused insights, this episode is your VIP pass to the inner workings of online marketing standards, privacy battles, and the future of digital engagement. Prepare for a no-holds-barred exploration into the ever-evolving world of AdTech.Featured Guests:Angelina Eng, VP of Measurement & Attribution, IAB, with a storied career spanning Morgan Stanley, Merkel, and Denso Aegis.Key Discussion Points:From corporate titan to digital dynamo: Angelina Eng's leap into the heart of IAB and her crusade to standardize global marketing practices.Navigating the tightrope of global standards in a post-cookie world, balancing the act between diplomacy and ringmaster prowess.The quest for simplicity in a complexity-addicted industry: Insights into measurement, attribution, and the seismic shifts of retail media.A nostalgic look back at the Wild West days of ad tech and pondering over what the simplicity of the past can teach us about the future.Why Watch?Unravel the mysteries of digital marketing with Angelina Eng as she delves into the art of balancing innovation with standardization, the pivotal moments of her career, and a glimpse into the future of advertising. This episode is a treasure trove for anyone eager to decode the complexities of the digital landscape and gain insights from one of its most astute navigators.Call to Action:Don't miss out on more enlightening discussions. Subscribe now to stay ahead in the digital curve. Like, comment with your takeaways, or share to spread the wealth of knowledge.Hashtags and Keywords:#DigitalMarketing #Ad

Buckle up, tech junkies and political aficionados! Today's ADOTAT Show is tearing down the firewall between politics and digital media. Forget everything you thought you knew about political advertising because we're about to show you how the game is really played in the age of TikTok, CTV, and everything in-between. If you're ready for a no-holds-barred exploration of how our leaders are battling it out for your screen time, you've come to the right place.Featured Guests:Gavin Dunaway, The Media Trust Wizard, slicing through political spin like a lightsaber through butter.Julie Victor, Sabii;s Strategist Supreme, who thinks campaign playbooks are just bedtime stories for her.Larry Harris, Alpha Precision Media's Bomb Dropper, turning polling data into campaign poetry.Mark Jablonowski, the Digital Oracle at Optimal, coding his way through the chaos of political advertising.Craig Becher, OpenX's Ad Tech Whistleblower, revealing the secrets behind the screens.Jamie Vasil, The Basis Technologies Guru, ready to decode the digital matrix of voter engagement.Key Discussion Points:TikTok and Gen Z: How Joe Biden's team is breaking the rules and making waves on platforms where politics was once a no-go zone.The New Battlefield: Exploring the impact of CTV and digital media on traditional political advertising strategies.Money, Money, Money: A dive into the staggering sums being poured into digital advertising and whether the investment is really worth it.Fact vs. Fiction: How campaigns are navigating the minefield of misinformation without blowing themselves up.Why Watch?: Because the future of democracy is happening right now, on your phone, your TV, and your laptop. Get ahead of the curve with insights from those who know the game best. Plus, wouldn't you want to know how a tweet or a TikTok could decide the next president?

Welcome to a special edition of the ADOTAT Show, called "Muche Needed Shakeup" where we're honing in on the future of advertising and technology through the lens of one of the industry's most influential figures, Christian Muche. This episode is your VIP pass to the forefront of innovation, as Christian, the mastermind behind the Possible conference, shares his journey, challenges, and the seismic shifts he's steering towards in the AdTech landscape. It's a deep dive into what makes Possible not just another event, but a pivotal gathering that could shape the future of how we market, advertise, and connect in the digital age.Featured Guest:Christian Muche, Co-Founder and Visionary, Possible ConferenceKey Discussion Points:The Genesis of Possible: Christian Muche unpacks the origins of the Possible conference, shedding light on what sparked the creation of this groundbreaking event in the marketing and tech sphere.Challenges and Triumphs: A candid look at the hurdles faced in bringing Possible to life amidst the fast-evolving tech landscape and how these challenges were transformed into opportunities for growth and innovation.The Future Through Christian's Eyes: Insights into emerging trends and technologies that are poised to redefine the advertising and tech industries. Christian shares his vision for where the industry is headed and how Possible is leading the charge.A Personal Touch: Beyond the conference, discover the personal motivations, aspirations, and the path that led Christian Muche to become a beacon for change and innovation in the AdTech world.Prepare to be enthralled as we explore the mind and motivations of one of the advertising technology sector's most forward-thinking personalities. This episode is a goldmine for anyone keen on understanding where the future of marketing and technology is headed, straight from someone who is not just witnessing but actively shaping its direction.

Welcome, welcome, dear viewers, to another electrifying episode of The ADOTAT Show, apply named "How to Win at #adtech Without Selling Your Soul,." we cut through the clutter of marketing mumbo-jumbo with the precision of a laser-guided missile. Today, brace yourselves as we unleash the irreverent and unfiltered wisdom of Bill Daddi, the maverick CEO and Founder of DBC Brand Communications. Featured Guests:Bill Daddi, CEO and Founder of DBC Brand CommunicationsKey Discussion Points:The Wild West of Ad Tech: Dive headfirst into the chaotic world of ad tech and marketing with Bill Daddi as he shares his adventures and misadventures in this ever-evolving landscape.Buzzword Bingo: Get ready to roll your eyes as Bill and host ADOTAT dish out the real talk on navigating through the buzzword bonanza plaguing the industry. Spoiler alert: it's not for the faint of heart!From Quantum Leaps to Quantum Meh: Discover the truth behind the so-called "innovation inflation" and how to spot genuine breakthroughs amidst the sea of overhyped claims.Tales from the Trenches: Hold onto your hats as Bill spills the beans (without naming names, of course) on how DBC turned potential marketing flops into standing ovations, leaving competitors scratching their heads.Marketing vs. Sales Smackdown: Join the no-holds-barred discussion on the age-old battle between marketing and sales, and why alignment is more elusive than a unicorn in a suit.Employees: Friends or Foes?: Uncover the secrets to harnessing the power of your employees as brand ambassadors without letting them run wild and tarnish your brand's reputation. It's a delicate dance, folks!The Art of Storytelling: Strap in for some storytelling masterclass as Bill and ADOTAT reveal why marketing is more about crafting compelling narratives than spewing out jargon-filled press releases.Why Watch?If you're tired of the same old marketing fluff and crave some unfiltered truth bombs served with a side of wit and sarcasm, then this episode is your ticket to enlightenment. Grab your popcorn, kick back, and prepare to have your mind blown (metaphorically, of course)!Call to Action:Don't forget to hit that subscribe button and ring the notification bell to stay up-to-date with all the latest episodes of The ADOTAT Show. And hey, if you enjoy what you see, why not spread the word? Like, comment, and share this video with your fellow marketing warriors. Let's start a revolution, one irreverent episode at a time!Hashtags and Keywords:#ADOTATShow #MarketingMadness #IrreverentInsights #BrandCommunication #AdTech #UnfilteredTruth #SubscribeNowSocial Media and Additional Links:Connect with us on X for behind-the-scenes exclusives and bonus content. And remember, folks, the conversation doesn't end here. Head over to our website to explore more mind-blowing episodes and resources to fuel your marketing mayhem. See you on the flip side! https://twitter.com/pesach_lattin

Get ready for a whirlwind episode of the ADOTAT Show, where wit meets wisdom in the world of marketing AI. With your host Pesach Lattin at the helm, we're dissecting the buzz around Artificial Intelligence with the man who laughs in the face of digital doom, Gregory Kennedy. This isn't your average tech talk; it's a no-holds-barred exploration of AI's real deal, stripped of its glossy, overhyped veneer.Featured Guest:Gregory Kennedy, The Maverick Marketer & AI RealistKey Discussion Points:Gregory Kennedy takes a sledgehammer to AI myths, offering up a dose of reality with his signature blend of humor and hard-earned insights.The "Skynet for Marketing" debate: Gregory breaks down why AI isn't the endgame but a tool that needs a human touch.Behind the scenes of BrandZen's approach to AI: How to wield this double-edged sword without slicing your brand's soul.A candid look at the AI misadventures and triumphs from the trenches of marketing innovation.Why Watch?:If you're tired of the same old AI spiel, this episode promises a breath of fresh air. Dive into the complexities of AI in marketing with a guide who's as irreverent as he is insightful. Discover how to navigate the AI landscape with your creativity intact and learn why Gregory Kennedy bets on human ingenuity over algorithms any day.Call to Action:Don't forget to smash that subscribe button for a weekly dose of reality checks and marketing mastery. Like, comment, or share this video to join the conversation and help us debunk more AI myths together.Hashtags and Keywords:#AIMarketing #GregoryKennedy #BrandZen #MarketingInnovation #DigitalMarketing #TechRealTalk #ADOTATShow #PesachLattinSocial Media and Additional Links: https://twitter.com/pesach_lattinhttp://www.adotat.com

Join us on this insightful episode of The ADOTAT Show, "Mogul's Mantr: Hustle, Innovate, Overcome." as we dive deep with Mike Simon, CEO of Digital Remedy. Mike sheds light on the transformative shifts in digital advertising and the relentless drive and innovation needed to thrive. Don’t miss out on his personal tales of passion and the pursuit of excellence in an industry that never sleeps.Introduction:Tune in to a pivotal discussion on the ever-evolving digital advertising landscape with Mike Simon at the helm. This episode is a treasure trove for enthusiasts and professionals, featuring exclusive insights into the triumphs and trials that have redefined Digital Remedy’s course.Featured Guests:Mike Simon, CEO of Digital Remedy, Ad Tech VisionaryKey Discussion Points:Evolution of Digital Remedy and its strategic name transformations.The catalytic role of passion and perseverance in attaining and sustaining success.Early-stage challenges and the art of proving worth in a competitive field.The cruciality of a unified vision within a team for foundational strength.Personal strategies for managing stress and advocating a balanced lifestyle.The impact of listening and receptivity on building successful professional relationships.Mike’s firsthand account of navigating investments and steering through the ad tech revolutions.Why Watch?This isn't just a story of success; it's a masterclass in endurance, innovation, and leadership. Learn how to stay ahead of the curve in ad tech and why a blend of vision and adaptability is your ticket to making a mark.Call to Action:Don't forget to subscribe for more episodes that pull back the curtain on the ad tech industry.Liked what you heard? Give us a thumbs up, leave a comment with your thoughts, or share this episode to spread invaluable insights.Hashtags and Keywords:#adtech #DigitalRemedy #MikeSimon #digitaladvertising #marketinginsights #businessgrowth #leadership #entrepreneurship #innovationSocial Media and Additional Links:Stay connected beyond the show - follow us on our social media, check out related episodes, and explore the resources we’ve talked about for a deeper understanding of today's topic. http://www.adotat.comEmbark on a journey of discovery with Mike Simon in this edition of The ADOTAT Show – where the pulse of digital advertising is always at your fingertips.