David Kohl of TrustX: MFA Madness, Privacy Puzzles and Adtech Gods

Hold onto your Apple goggles, folks! 🎢 This episode of The Adotat Show is hotter than a Brooklyn summer sidewalk. Your host, the inimitable Pesach Lattin, is here to pick the brain of the advertising wizard himself, David Kohl. From PwC’s trenches to leading TrustX through the wild west of ad tech, David has seen it all—and he's ready to spill the beans. 🫘

Kohl isn’t just another talking head in the advertising world. This guy's been at the forefront of the industry’s evolution, watching the landscape get flipped upside down. Today, he joins Pesach for a no-holds-barred convo about everything from the demise of cookies to the rise of programmatic. Expect witty banter, deep insights, and industry secrets you won't hear anywhere else.

Whether you're an ad tech veteran or just curious about the marketing magic, this episode is packed with revelations and laughs. So sit back, relax, and dive into the advertising world like never before. It's time to get real with Pesach Lattin and David Kohl on The Adotat Show!

Key Takeaways:

- The seismic shifts David predicted in advertising and how he’s navigating the storm. 🌪️

- Why inclusion lists are the secret sauce for premium ad buys. 🌟

- Insights on the future of shared identity and clean rooms—are they the real deal or just another tech fad? 🛠️

Got thoughts? Drop them in the comments. Stay curious, stay bold, and keep knowing more than you did yesterday. 🚀

#AdTech #Privacy #DigitalAdvertising #Programmatic #TrustX #AdvertisingInsights #MarketingMagic #PremiumPublishers #CookieApocalypse #StayCurious #AdotatShow