Marketing, Media & Adtech

Embark on an exploratory voyage into the heart of Connected TV's revolution with the latest episode of the ADOTAT Show, "From Classroom Critic to CTV Maverick: A Tale of Triumph, Curry and the Art of Not Selling.". Join Pesach Lattin as he engages in a provocative tête-à-tête with Fred Godfrey, the mastermind behind Origin's avant-garde strategies reshaping how we consume digital content.In this deep dive, we'll navigate the uncharted waters of CTV's transformative tide, driven by the relentless pace of technological innovation and consumer demand. This episode is a veritable masterclass where Godfrey unveils how Origin's groundbreaking strategies are not just responding to, but actively sculpting the future of digital content consumption. With unparalleled candor and insight, Godfrey and Lattin delve into the mechanics and motivations behind Origin's groundbreaking work—work that is not just changing the game, but rewriting the rules entirely.As we dissect the intricate layers of CTV's ecosystem, we'll uncover how Origin's tactics go beyond mere adaptation, signaling a paradigm shift in audience engagement and interactive storytelling. This conversation promises to be an arsenal of strategic revelations, brimming with forthright anecdotes and sagacious predictions. So, prepare to be enlightened, entertained, and emboldened to look at CTV through an entirely new lens, as the ADOTAT Show serves as your vanguard in this digital renaissance.Featured Intellects:Fred Godfrey, Visionary Strategist and Architect of Change at OriginCore Discussion Synapses:Decoding the dramatic uptick in CTV viewership and its ricochets across the advertising cosmos.A deep dive into Origin's metamorphosis and their tactical play in the CTV arena.Unpacking the sophistication of targeting nuances and how Origin curates narratives that resonate on a visceral level with viewers.Interactive advertising: the next frontier for audience engagement and the ingenious ways Origin is forging this path.Navigating the labyrinth of CTV's market fragmentation: the challenges, the chess moves, and Origin's gambit to stay ahead.A return to the art of storytelling in advertising and how Origin's philosophy keeps their narratives from becoming yesterday's news.Why Invest Your Time?In a digital epoch where attention is the new currency, this episode is akin to a masterclass in the alchemy of viewer engagement. Here, you'll gain empirical insights into the confluence of creativity and technology that Origin harnesses to captivate and retain audience attention in an ocean of distractions.Follow our digital breadcrumbs on Linkedin https://www.linkedin.com/in/pesach-lattin/Delve deeper with related think pieces and resources at http://www.adotat.comStep inside Origin's world and witness their blueprint for the future at https://www.corp.originmedia.tv/Prepare to have your preconceptions challenged and your perspectives broadened. This is not just a conversation; it's an intellectual movement. Join us on the ADOTAT Show and arm yourself with the knowledge to navigate the tumultuous waters of CTV advertising.

Welcome to a special episode of the ADOTAT Show, where we explore the electrifying world of Digital Out-of-Home (DOOH) Advertising with none other than Barry Frey, the visionary CEO and President of the DPAA. In this groundbreaking episode, we take you on a journey through the transformative landscape of DOOH advertising, a realm where billboards are no longer static giants but dynamic canvases that engage, inform, and captivate audiences in ways never imagined before.Join us as we dissect the meteoric rise of DOOH advertising, with projections showing a staggering increase to over $15.5 billion in global revenue this year alone. Barry Frey, alongside a panel of industry leaders, delves into the digital innovations reshaping the outdoor advertising space, from QR codes and augmented reality to 3D anamorphic displays. This isn't just a conversation about technology; it's a deep dive into how digital advancements are fostering unparalleled levels of audience engagement and transforming public spaces into interactive storytelling arenas.Featured Guests:Barry Frey, President and CEO of DPAASean McCaffrey, CEO of GSTVMark Kidd, Executive Vice President at CaptivateSarah Parkes, Chief Operating Officer at Talon OutdoorsBlake Sabatinelli, CEO of AtmosphereIn This Episode, You'll Discover:The exponential growth and future projections of the DOOH advertising industry.How digital innovation is pushing the boundaries of traditional outdoor advertising.The power of engagement: transforming passive viewers into active participants.Success stories and groundbreaking campaigns that redefine what billboards can do.Insights into the next big innovations set to propel the DOOH industry forward.The role of creativity in crafting memorable and impactful DOOH campaigns.Perspectives on the future of advertising in a digital-dominated landscape.Why Watch?Whether you're a marketing professional, an advertising enthusiast, or simply curious about the future of digital engagement, this episode offers invaluable insights into one of the fastest-growing sectors of the advertising industry. Through in-depth discussions, expert analyses, and a look at the creative brilliance behind successful DOOH campaigns, you'll gain a comprehensive understanding of the revolution taking place in outdoor advertising.Don't miss this opportunity to learn from the pioneers at the forefront of the DOOH revolution. Hit subscribe and join us on this fascinating journey through the intersection of technology, creativity, and public space.

Join us on this episode of the ADOTAT Show as we delve into the heart of data-driven innovation with Pesach Lattin and our special guest, Drew from Audigent. In a world where traditional cookies are making their exit, Audigent is leading the charge, leveraging first-party data to revolutionize the advertising landscape. From Drew's transition from finance to the ad tech world, to the fascinating journey of Audigent's evolution from a data management platform to a pioneering curation company, we cover it all. Discover the magic behind Audigent's game-changing technology, their approach to privacy-safe consumer targeting, and how they're setting new standards in dynamic pricing and AI-driven advertising solutions. Drew also shares insights into the challenges and triumphs of building Audigent, the future of ad curation, and the importance of a virtuous approach in the ad tech industry. Whether you're a seasoned professional or just curious about the future of advertising, this episode offers a deep dive into the innovation and integrity driving the industry forward. Tune in for a thought-provoking conversation on the cutting edge of ad tech, brought to you by ADOTAT.

In this episode of the ADOTAT Show, Pesach Lattin dives into the intricacies of advertising operations and the challenges surrounding MFA (Made for Advertising) sites with guest Jared Siegal of Aditude. Expect witty banter, insightful observations, and candid discussions about the ever-evolving landscape of ad tech.Join Pesach and Jared as they unravel the complexities of MFA sites and explore why they exist amidst the digital marketing realm. With a unique focus on putting publishers first, Jared sheds light on the blurred lines between legitimate content and fraudulent practices, challenging conventional definitions of MFA sites.Amidst the shifting tides of privacy regulations and the impending demise of third-party cookies, Pesach and Jared navigate the waters of innovation and compliance with humor and candor. From leveraging AI to stay ahead of the curve to nurturing a culture of constant innovation, this episode offers a glimpse into the dynamic world of ad tech through the lens of two industry mavericks.Tune in for a riveting discussion filled with sharp insights, unexpected twists, and the occasional dose of humor. The ADOTAT Show is your ticket to staying ahead in the fast-paced world of digital advertising. Subscribe now and join the conversation!

Gear up for a deep dive with Pesach Lattin on the ADOTAT Show, where "The Taylor Swift Effect" isn't just a catchy headline; it's a powerhouse move in marketing strategy and brand visibility.Featuring a star-studded roster including Alyssa Meyers from MorningBrew, Ralph Sutton, a giant in marketing podcasting, and Michelle Harmon-Madsen, the marketing wizard from Sponsor United, this episode serves as nothing less than a summit of marketing intellects. And let's not overlook the surprise non-appearance by Lou Paskalis, throwing in a twist to the narrative.The dialogue centers around Swift's golden touch at the Super Bowl, demonstrating her ability to turn everything she touches into marketing gold. This discussion goes beyond the realm of typical celebrity endorsements, delving into the "Swift economy" – a unique concoction of authenticity, strategic partnerships, and unparalleled star power capable of shifting the marketing landscape effortlessly. Navigating through apologies for mispronunciations, the conversation expands beyond endorsement strategies to a deeper discussion on the essence of authenticity in marketing and the ever-evolving nature of advertising trends, all while maintaining a witty banter that ensures the discussion remains both light-hearted and profound.As the episode wraps up, it's not just the "Swift effect" on brands that's analyzed; the focus shifts to the future of marketing, highlighting the importance of agility, authenticity, and the unexpected role AI might play in shaping brand strategies. Between jests about marrying sports celebrities and some side tracks, the core message shines through: In a landscape obsessed with the next big wave, the real game-changer might just be staying true to oneself – a lesson Taylor Swift has seemingly perfected. Whether it's unraveling the complexities of celebrity partnerships or forecasting the next revolution in adtech, this ADOTAT Show episode lays down a strategy that's part grounded reality, part hopeful vision, and completely captivating.

Great ready for a riveting journey through the labyrinth of programmatic media with Kenneth Rona, the mastermind behind the amazing science at Simulmedia. This episode called "From AI Overlords to Ad Wizards," is a no-stones-unturned dialogue that unravels the complex web of programmatic advertising, spotlighting the twists, turns, and surprises that even the most seasoned veterans didn't see coming. From the unexpected standoff between ad agencies and the power of algorithms to the murky waters of MFA sites, this conversation leaves no corner of the digital advertising realm unexplored.Dive deep into the mechanics of billing models and their unintended side effects on innovation, and discover why performance-based billing might just be the game-changer the industry needs. Ever wondered how data granularity and the handling of massive data volumes could make or break your campaign? Ken Rona lays it all bare, sharing unparalleled insights into the data dilemmas of today and the technological promises of tomorrow, including blockchain and the untapped potential of first-party data.But it's not all data and dollars. Ken brings a human touch to the narrative, reflecting on the inspirational figures in his life, the ethical quandaries of modern advertising, and the personal convictions that guide his decisions. From the virtual battlegrounds of advertising in gaming to the philosophical musings on leadership, judgment, and the enduring value of learning, this interview transcends the technical to touch on the existential questions facing today's digital pioneers.http://www.adotat.com

Dive into the mind-bending world of digital marketing with MMA Global's very own Greg Stewart, in this Episode of the ADOTAT Show, "The Future of Foresight: Greg Stuart's Take on Marketing's Moving Targets," as he pulls back the curtain on what's real and what's just smoke and mirrors in the ad biz. This isn't your grandma's marketing discussion; it's a no-holds-barred look at the pitfalls of chasing after the latest shiny object and forgetting the core of what marketing's all about – solving those pesky consumer problems.Greg isn't shy about calling out the industry's obsession with data, questioning whether we've all just become number-crunching robots at the expense of creative genius. And brand value? Don't get him started. He's on a mission to prove that brands are more than just flashy logos and catchy jingles – they're the heartbeat of sales and growthBut wait, there's more. Greg takes a sledgehammer to the sacred cows of marketing, from the misguided quest for customer loyalty to the plague of ad overreach. It's a rollercoaster ride through the highs and lows of digital advertising, with Pesach Lattin at the helm, poking, prodding, and sometimes even agreeing with Greg's hot takes.Buckle up (or don't, we're not your boss) for an interview that's part confession, part revelation, and entirely irreverent. It's time to question everything you thought you knew about marketing, from the man who's seen it all, done it all, and isn't afraid to spill the tea on what's really going on behind the scenes.WATCH THE SHOW ALSO ON YOUTUBE: https://www.youtube.com/watch?v=RHED2E6PTQo&feature=youtu.be

Tune in for an electrifying episode of the ADOTAT Show with your host, Pesach Lattin, as we corral a roundtable of digital disruptors ready to unpack the mysteries of the advertising cosmos. This isn't your run-of-the-mill discussion; we're spilling the digital ink on what makes the ad world tick, from the enigmatic alleys of retail media to the looming dominance of giants like Walmart in our cozy living rooms. 🍵As we dissect the intricate web of measurement standards and navigate the treacherous waters of aligning retail media with traditional media investments, brace yourself for a journey to the heart of the advertising revolution. The demise of third-party cookies? We're on it, revealing how the treasure trove of first-party data could reshape the battleground. And let's not forget the burgeoning realm of retail media networks—where distinguishing between the ephemeral and the eternal becomes the quest of the modern marketer.Our panel of mavericks includes James Avery, the underdog hero with Kevel's slingshot APIs; Shamim Samadi, the digital sorcerer from Roscoe Labs; Jeffrey Bustos, the IAB's sharpshooter slicing through measurement mazes; Brian J. Quinn, the digital media virtuoso; Jed Meyer, the strategist crafting ad tech epics at Kantar Media Solutions; Amy Rumpler, orchestrating the search-social opus at Basic; and the incomparable Amy Sheridan, ecommerce and marketing virtuoso from KINESSO. Together, they promise a spectacle of insights, chuckles, and perhaps a revelation or two that will have your jaw on the floor. 🤯This episode is more than just a podcast; it's the grandest stage in the digital retail arena, where the future of advertising is not only discussed but reimagined. 🎪

In this riveting episode, "Dave Morgan Talks Tech Under Fire: Ukraine's Unyielding Innovation," we dive deep into the heart of Ukraine's tech industry, a sector that refuses to bow under the immense pressures of ongoing conflict. Join us as Dave Morgan, Chairman of Simulmedia, shares his firsthand experiences and insights from his recent visits to Ukraine, offering a unique perspective on how the tech community there continues to innovate, thrive, and resist in the face of adversity.Through this interview, Dave sheds light on the resilience of Ukrainian tech professionals who are maintaining global partnerships and pushing the boundaries of technology despite the challenges posed by war. From the vibrancy of Ukraine's startup ecosystem to the critical role of communication firms in bolstering the nation's strategic efforts, this episode unveils the spirit of a community that's as innovative as it is indomitableDiscover how Ukrainian tech firms are adapting to disaster, transforming challenges into opportunities for growth and solidarity. Learn about the pivotal battle against disinformation, the importance of critical thinking, and the personal stories of resilience that symbolize the human spirit's capacity to endure and adapt."Dave Morgan Talks Tech Under Fire: Ukraine's Unyielding Innovation" not only highlights the triumphs and challenges of Ukraine's tech sector but also offers lessons in resilience, adaptability, and the transformative power of technology in times of crisis. This episode is a testament to the strength, innovation, and unyielding spirit of Ukraine's tech community and a must-watch for anyone interested in the intersection of technology, business, and global affairs. #ukraine #adtechWATCH THE VIDEO ON YOUTUBE HERE: https://www.youtube.com/watch?v=Q14kkFJCJT0

Welcome to the latest episode of The ADOTAT Show, "THE GREAT UNWATCHED: Ad Overload in the Age of Streaming" where the excitement of the streaming ad world meets the energy of a live concert! We kicked off with Scott Schiller gliding across the stage, showcasing how to turn media challenges into opportunities with the ease of a master chef flipping pancakes. Featuring insights from industry luminaries like Gary Mittman of KERV, Alan Wolk with his razor-sharp analysis, Erin Hawryluk from Cadent with her bold visions, Hunter Terry of Lotame, the technology magician, and Aziz Rahimtoola of Sabio Holdings, a champion of diversity and innovation.This powerhouse panel didn't just share their expertise; they transformed the conversation around streaming video ads, original programming, and the evolution of fast channels. They dissected the transition from linear TV with surgical precision and unraveled the complexities of streaming ad effectiveness with unparalleled calm. It was an exploration into the essence of digital creativity, a lesson in simplifying the intricate, and a demonstration that in the realm of streaming ads, it’s all about making an unforgettable impact.Takeaways:Streaming video ads are poised to be the next frontier for advertisers, but hurdles remain.The surge in original programming on streaming platforms is reshaping the move from linear TV to streaming.Fast channels are diversifying, offering advertisers unique opportunities to connect with specific audiences.The importance of contextual relevance and engaging creative work cannot be overstated in the success of streaming ads.Addressing data privacy and fostering collaboration are crucial for effective targeting and personalization.There’s a noticeable generational gap in how personalized ads are received and appreciated.