Marketing, Media & Adtech Unlocking AdTech Secrets with Angelina Eng: The Future of Digital Measurement, Programmatic AI
Welcome to another episode of "The Adotat Show" with Pesach Lattin! 🎙️ We're thrilled to welcome back the incredible Angelina Eng, Vice President of Measurement, Addressability, and Data Center at the IAB, for her second appearance. As part of our Mad Women series, Angelina brings nearly 30 years of expertise in digital marketing and is ready to share her invaluable insights.
Angelina Eng has been a trailblazer in digital advertising, holding senior positions at renowned firms such as Morgan Stanley, Merkle, Dentsu, and Publicis. At the IAB, she plays a pivotal role in defining guidelines and establishing industry standards for measurement, addressability, and data management. Angelina's work has significantly influenced the progression of digital media, marketing, ad operations, and analytics.
In this episode, Pesach and Angelina dive into critical topics such as the challenges of Made-For-Advertising (MFA) sites, the evolution of programmatic advertising, and the impact of artificial intelligence on digital marketing. They also discuss the ethical implications of AI, strategies for identifying high-quality content, and the importance of building strong relationships with publishers.
Angelina's career has been marked by numerous accolades, including the AdMonsters 2018 Power List Award and the IAB Data Rockstar Award. Her insights on the future of digital advertising, privacy regulations, and the evolving landscape are not to be missed. Tune in to learn from one of the industry's most respected voices and gain valuable knowledge on navigating the complexities of modern advertising.
In this episode, Pesach and Angelina dive deep into:
🗑️ The problem of Made-For-Advertising (MFA) sites and their impact on advertisers.
🔍 Strategies for advertisers to identify and avoid low-quality MFA sites.
📊 The role of AI and machine learning in improving ad targeting and measurement.
🤖 The ethical implications of AI in marketing and the IAB's stance on these issues.
🌟 Angelina's journey as an Asian American woman in the ad industry and breaking through glass ceilings.
🎯 The future of digital advertising, privacy regulations, and the evolving landscape.
Tune in to hear Angelina’s thoughts on how AI can revolutionize marketing, her advice for young women entering the industry, and her personal experiences that shaped her successful career. Don't miss out on this engaging and informative conversation!
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