Marketing, Media & Adtech

Adtech is a dysfunctional family drama, and Andy Dhanik has had a front-row seat to all the chaos. In this episode, he pulls back the curtain on the backstabbing, inflated bid prices, and mystery fees that keep the industry running (and ad buyers blissfully unaware).From DSPs and SSPs duking it out over margins to “innovations” that are just old tricks with AI lipstick, Andy breaks down why ad tech is less about transparency and more about who can hide their margins the best.🔍 Key Topics:💰 How ad buyers are getting fleeced (and why they let it happen)🎭 Why ad tech is basically a reality show with no real winners🕵️‍♂️ The truth about “optimizations” and who they really benefit📉 Transparency reports: Are they just marketing fairy tales?If you’ve ever wondered why programmatic feels like a rigged game, this episode is your cheat code. Hit play and prepare for some brutal honesty.🎙 Subscribe for more no-BS takes on adtech, marketing, and media! 🔥 #Adtech #Programmatic #DigitalMarketing #SurvivorButMakeItAdtech

Welcome to another episode of The ADOTAT Show, where we take a deep dive into the ad tech industry with no fluff, no jargon, and a whole lot of transparency. In this week’s episode, we’re joined by Mario Diez, the CEO of Peer39, who’s been shaking up the world of programmatic advertising with a refreshing, no-nonsense approach. Before leading Peer39 to new heights, Mario was a house music DJ, and as we soon discover, his ability to mix and match signals in the chaotic world of CTV and programmatic is much like crafting the perfect DJ set—requiring precision, timing, and a whole lot of rhythm.In this conversation, Mario cuts through the nonsense surrounding CTV, programmatic advertising, and genre targeting, giving us the straight talk on what’s really going on behind the curtain. From the myths surrounding cherry-picking inventory, to the often misused idea of brand safety, Mario is here to set the record straight. We tackle the ever-present friction between advertisers and publishers, and why transparency isn’t just a buzzword—it’s essential for ad tech to evolve and thrive. And, let’s face it, who doesn’t want to know where their ad dollars are actually going instead of burning them on low-quality, irrelevant placements?But it’s not all about transparency—oh no. We also dig into the old-school habits that marketers need to unlearn in order to survive in 2025, and why the future of ad tech isn’t about keyword-based targeting, but about context, sentiment, and real quality. Is transparency and programmatic ever going to be a true power couple? Will CTV ever live up to its promise as the golden child of advertising, or is it just the wild west with better-looking graphics? Mario's got answers, and trust us, you don’t want to miss them.Big, massive thanks to our fantastic sponsors: Troutman Amin LLP, Incremental, and Rembrand—they help make episodes like this possible and ensure that the real industry insights continue flowing.So, settle in, hit play, and let’s break down the future of ad tech together. It’s time to get real about the industry we love to hate. As always, stay bold, stay curious, and know more than you did yesterday. This episode is packed with everything you need to start seeing the ad tech world through a clearer lens—one that’s less about buzzwords and more about results.

Neuroprogrammatic. Emotional AI. Holograms. No, this isn’t the setup for a Black Mirror episode—it’s the very real future of advertising, and Charles Cantu is already making it happen. While most of the industry is still fumbling around with outdated targeting models and pouring billions into platforms that everyone hates, Charles is flipping the script. In this episode, we get into the real conversation about what’s broken in ad tech and how to actually fix it.🔥 What You’ll Learn in This Episode:✅ Neuroprogrammatic Advertising – AI That Feels?Forget mindless retargeting and generic lookalike audiences. Charles breaks down how Reset Digital is using AI to analyze emotions in content and creative, matching them with consumers in ways that make ads resonate, not just interrupt. And yes, it’s delivering 600% sales lifts—not a typo.✅ The Big Lie in “Diversity Initiatives”Spoiler alert: Most brands are doing diversity media buys wrong. They pledge dollars but funnel them back into the same 10 platforms. Charles pulls back the curtain on what’s actually happening, why diverse-owned media is being sidelined, and how Reset Digital is proving that inclusive advertising isn’t just feel-good PR—it’s straight-up better business.✅ Holograms, AI, and the Ad Tech Future That’s Way Closer Than You ThinkThink digital ads are intrusive now? Imagine them in hologram form. Charles breaks down why Microsoft and Apple have tens of thousands of patents in holographic advertising tech and what that means for the future of immersive, tactile brand experiences. Because why watch an ad when you can hold the product in your hands before you buy?✅ The One Excuse Marketers Use That Makes Charles’ Blood BoilMarketers love to say they support diverse media, but their buying patterns tell another story. Charles shares the one excuse he hears constantly that proves the industry still has a long way to go.💡 Our Incredible Sponsors Make This Show Possible!A massive thank you to our sponsors, who actually understand what moves the needle in advertising:🟢 Troutman Amin LLP – The legal brains behind the biggest moves in ad tech, privacy, and compliance. If you’re in the industry, you need them in your corner.🟢 Incremental.com – Proving that measuring advertising impact shouldn’t be a guessing game. Because if you can’t measure what works, you might as well burn your budget.🟢 Dailymotion Advertising – The Attention Program that uses eye-tracking, engagement metrics, and brand lift studies to optimize video ads for real impact. If you’re sick of YouTube eating your budget, this is the platform you need.🟢 Rembrand – AI-driven virtual product placement that seamlessly embeds brands into video content. No forced sponsorships, no interruptions—just effortless integration. And right now, you can try it for a chance to win $10,000!🚀 This episode is packed with insights, laughs, and maybe a few uncomfortable truths about the state of advertising. Don’t miss it—because once you hear what Charles has to say, you might never look at ad tech the same way again.📢 Like, comment, and subscribe! Got thoughts? Drop them below—we love a good debate. 🎤🔥

In this episode, Elena Jasper, VP of Market at Marketing Architects, joins Pesach Lattin to challenge the digital-first mindset that’s been dominating the marketing world. Elena breaks down why TV is far from dead, despite what everyone says, and why marketers need to stop ignoring the power of linear TV in favor of digital myths.We also dive into the over-targeting epidemic, how third-party data is misleading the industry, and why marketers need to rethink their obsession with short-term digital metrics. Elena shares why AI is a tool that works best when paired with subject-matter expertise, and we tackle the growing privacy concerns that marketers are conveniently overlooking.Get ready for a no-holds-barred discussion about the realities of modern marketing and why you’re probably wasting money on the wrong strategies.Sponsors: Big thanks to Troutman Amin, Incremental, and DailyMotion, coming soon, for making this episode possible.Don’t miss this episode—stay bold, stay curious, and know more than you did yesterday.

This week on The ADOTAT Show, I sat down with Matthew Sattel, CRO of OpenX, and we went straight to the heart of ad tech's mess—CTV, MFA junk, and transparency. Spoiler: Matthew is DONE with the fluff and is all about real, actionable change. If you want the truth about curation 2.0, how OpenX is leading the charge in cleaning up the CTV supply chain, and why transparency isn’t just a panel buzzword but a game-changer, you need to watch this.We also tackled a survival scenario (hint: it involves spearfishing, no Wi-Fi, and definitely no DSPs). 💥Want to know why premium supply is the only way forward in ad tech? Why OpenX’s TV by OpenX is making CTV more trustworthy and biddable than ever? And why you might be getting scammed by your own metrics? Then grab your coffee and head to the full episode on YouTube. Trust me, you’ll be smarter for it.Watch the full episode on YouTube NOW—link in the comments. 🔥👇#AdTech #CTV #Transparency #MFA #Programmatic #OpenX #DigitalAdvertising #Marketing #AdTechRevolution #WatchNow

In the latest episode of The ADOTAT Show, Paul Bannister, Chief Strategy Officer at Raptive, drops by to discuss ad tech’s glorious chaos—and somehow makes it both hilarious and brutally honest.💡 Highlights include:Why Web3 is just a “weird brand” and blockchain cookies are an actual nightmare.The ad ecosystem’s uncanny resemblance to a bad dating app (red flags everywhere).Gen Z abandoning the web for TikTok, Instagram, and whatever app comes next.And, of course, Paul’s vision for fixing the internet without flipping the table (yet).If you’re in ad tech, publishing, or just love hearing smart people roast overhyped trends, this episode is a must-watch. Plus, you’ll learn why Bannister thinks the metaverse might actually happen… someday.🎥 Watch now and see why Paul Bannister is the ad tech realist we all need: [Insert Link]🔑 Key takeaway: The internet might be a mess, but with people like Bannister in the game, there’s still hope for something better.Let me know what you think of the episode—unless you’re pitching blockchain cookies. Then, we’re good. 😉

In this episode of The ADOTAT Show, Lou Paskalis takes the mic, not to preach but to pull back the veil on the crumbling foundations of media ethics. He’s not here to sugarcoat the truth—he’s here to hold up a mirror to an industry often too enamored with its own reflection. From the creeping tentacles of AI shaping ad targeting to the relentless erosion of journalism under the weight of clickbait economics, Lou speaks with the urgency of someone who’s seen the storm clouds gathering and refuses to look away.This is not just a conversation; it’s an autopsy of an industry caught between innovation and moral compromise. Lou lays bare the stakes: the dangerous bifurcation of truth into haves and have-nots, the rising tide of misinformation, and the ad industry’s complicity in sustaining a broken system.What’s on the Table:Why advertising is on trial in the court of public trust—and the role brands must play in saving journalism from collapse.The double-edged sword of AI: innovation or chaos? Lou spells out the high stakes of this unregulated frontier.The quiet menace of click-driven content and how it feeds a deeper, systemic assault on democracy.A candid diagnosis of regulatory gridlock—and a call for a unified privacy framework before it’s too late.Real talk for media insiders: If you’re not inspecting your ad buys, you’re complicit in the mess.Why Tune In:Because this isn’t just about advertising; it’s about accountability. It’s about saving the very idea of truth in a world hooked on speed and scale. Whether you’re a brand chasing purpose, a journalist grappling with shrinking newsrooms, or just someone who’s tired of the noise, Lou delivers a masterclass in clarity and conviction.A Word of Thanks:This episode is made possible by the support of Troutman Amin and Incremental—champions of conversations that matter. Their backing reminds us that advertising, at its best, builds bridges instead of barriers.This is not your average industry chat. It’s a reckoning. Watch it. Share it. And maybe, just maybe, join the fight to fix what’s broken.

This week on The ADOTAT Show, Pesach Lattin sits down with Erin Levzow, a marketing maestro whose career is a masterclass in defying expectations and blending creativity with data-driven precision. From proving that digital marketers can not only lead but dominate the C-suite, to transforming a social media uproar over mango habanero wings into a viral marketing triumph, Erin’s journey is a testament to the power of innovation and emotional intelligence in advertising.During this episode, Erin opens up about her unique approach to marketing, including how she crafts campaigns that resonate deeply by mixing analytics with emotional storytelling. She shares the behind-the-scenes strategy behind Wingstop’s “Viva El Revolucion” influencer kits and how it grew their social reach by 1,000% overnight. Erin also tackles the debate over the relevance of traditional marketing metrics like impressions, why “omnichannel” is the industry buzzword she loves to hate, and how customer personas might just be the horoscopes of marketing.But this episode isn’t just about numbers and strategy. Erin delves into her leadership philosophy, rooted in empathy and radical candor, and reveals the personal experiences that shaped her resilient and authentic approach to life and work. From her husband’s life-changing recovery to her own competitive ballroom dancing adventures, Erin shares how vulnerability, trust, and adaptability are essential both in the office and on the dance floor.Pesach keeps things lively with irreverent questions like, “What’s the most obnoxious marketing trend you’ve ever seen?” and “How do you turn coconuts into currency on a desert island?” Erin answers with a mix of wit, wisdom, and candor, leaving listeners inspired and entertained.Whether you’re a marketer looking to refine your craft or just someone who loves a great story about creativity, resilience, and shaking things up, this episode is for you. Tune in for a conversation that’s equal parts insightful, hilarious, and unforgettable.

Welcome to Season 3 of The ADOTAT Show! 🎉We’re kicking off the premiere with none other than Wesley Ter Haar, founder of Monks (formerly Media Monks) and a certified legend in the creative world. In this episode, we dive deep into the chaos of early internet days (remember Flash?), the ethics of AI, and, yes, the time Wesley sent a chicken sandwich into space for KFC. 🍗🚀But that’s not all—Wesley spills on his guilty pleasure (spoiler: it involves sleeping until noon), his unexpected salsa skills, and what it’s really like to run a global creative empire while pretending you’re still the underdog.This episode is a mix of wit, wisdom, and just enough irreverence to keep things interesting. Buckle up for the wild ride that is Season 3. 🎬🔥 Highlights:How Monks pivoted from scrappy startup to creative powerhouseWesley’s thoughts on AI (friend or robot overlord?)Why Mexico City is the most exciting place on the planet 🌎The ethics of AI in advertising: Where’s the line?Salsa dancing, sleeping in, and sending chicken sandwiches to spaceDon’t forget to subscribe, like, and share! We’ve got a season packed with incredible guests, sharp takes, and the kind of candor you won’t find anywhere else.Stay bold. Stay curious. Know more than you did yesterday. 💡 #TheADOTATShow #Season3Premiere #WesleyTerHaar #CreativeLegends #AIethics #Advertising #SalsaSkills

It’s the Season 2 finale of The ADOTAT Show, and we’re going out with a bang! In this episode, Pesach Lattin welcomes the brilliant Damon Wright, a legal powerhouse with a knack for rescuing brands from the fiery pits of FTC crackdowns, influencer missteps, and the growing chaos of AI blunders. Damon dives deep into the murky waters of compliance and legal strategies, all while keeping things lively with some surprising anecdotes—yes, including breakdancing nostalgia.From tackling the FTC's latest moves on deceptive advertising and AI mishaps to decoding the legal quagmire of “Made in the USA” claims, Damon’s insights are a must-hear for anyone navigating the tricky world of marketing and e-commerce. Whether you're dealing with influencer testimonials, dynamic pricing nightmares, or AI’s unexpected forays into chat-based legal disasters, this episode is packed with actionable advice and sharp commentary.What You’ll Learn in This Episode:The FTC’s crackdown on influencer marketing and deceptive practicesHow small businesses can tackle the “Click-to-Cancel” rule without breaking the bankAI’s role in advertising and its growing list of legal pitfallsWhy breakdancing skills might not save you, but compliance willThe myth of “literally true” claims and why they still get brands in troubleA huge thank-you to our sponsors for powering this unforgettable season:Troutman Amin: Experts in compliance and legal strategy, helping brands avoid FTC nightmares.Origin: Leaders in CTV innovation, turning passive viewers into engaged customers with groundbreaking ad tech.Incremental.com: Marketing measurement experts ensuring your ad spend delivers real growth, not just wishful thinking.This season finale isn’t just an episode—it’s a masterclass in surviving the ever-changing advertising landscape. Whether you’re an adtech enthusiast, a marketer, or just someone fascinated by the intersection of law and marketing, this episode is packed with insights, laughs, and a few surprises.Don’t forget to like, comment, and subscribe to The ADOTAT Show for updates on Season 3, where we’ll continue to explore the boldest and brightest in marketing, media, and advertising technology.Stay bold, stay curious, and know more than you did yesterday!#ADOTATShow #Marketing #Adtech #LegalTips #SeasonFinale #FTC #AdvertisingC