Elena Jasper on Why TV Isn't Dead and Marketing's Digital Delusion

In this episode, Elena Jasper, VP of Market at Marketing Architects, joins Pesach Lattin to challenge the digital-first mindset that’s been dominating the marketing world. Elena breaks down why TV is far from dead, despite what everyone says, and why marketers need to stop ignoring the power of linear TV in favor of digital myths.

We also dive into the over-targeting epidemic, how third-party data is misleading the industry, and why marketers need to rethink their obsession with short-term digital metrics. Elena shares why AI is a tool that works best when paired with subject-matter expertise, and we tackle the growing privacy concerns that marketers are conveniently overlooking.

Get ready for a no-holds-barred discussion about the realities of modern marketing and why you’re probably wasting money on the wrong strategies.

Sponsors: Big thanks to Troutman Amin, Incremental, and DailyMotion, coming soon, for making this episode possible.

Don’t miss this episode—stay bold, stay curious, and know more than you did yesterday.