Marketing, Media & Adtech

In this episode of The ADOTAT Show, Pesach Lattin sits down with Dan Rosenberg, the mastermind behind Octane 11, to dive deep into the world of B2B marketing analytics. From breaking down data silos to harnessing the power of AI without setting money on fire, Dan shares his insights on making B2B marketing less about boring spreadsheets and more about real results.Expect witty banter, irreverent questions, and the occasional island survival strategy (yes, Dan actually picked Katniss Everdeen). If you’ve ever wondered how to get marketing and sales to play nice, or how to separate useful data from noise without turning into a spreadsheet zombie—this episode is for you.Highlights:🚀 The three biggest blockers to effective AI in B2B marketing📊 How to break down data silos without causing office warfare🔥 Why most companies are still solving data like a Rubik’s Cube blindfolded🌴 Desert Island Q&A: Who would Dan bring, and why does it involve sushi?Big thanks to our sponsors:Troutman Amin – The legal eagles of adtech lawRebrand – Because your logo deserves betterIncremental – Turning small steps into big winsDon't miss this candid conversation packed with actionable insights, humor, and a fresh perspective on the future of B2B marketing.Stay bold, stay curious, and know more than you did yesterday.👀 Watch, Like, and Subscribe!🔔 Don’t forget to hit the notification bell for more irreverent takes on marketing, ad tech, and everything in between.#ADOTATShow #B2BMarketing #Octane11 #DanRosenberg #AdTech #MarketingAnalytics #AIinMarketing #DataSilos #IncrementalGrowth #TroutmanAmin #Rebrand #PesachLattin #MarketingPodcast #IrreverentInsights #StayBoldStayCurious

In this episode of The ADOTAT Show, Pesach Lattin sits down with Dan Rosenberg, the mastermind behind Octane 11, to dive deep into the world of B2B marketing analytics. If you’ve ever thought B2B marketing was just about boring spreadsheets and buzzwords, think again. Dan breaks down how Octane 11 is changing the game by connecting the dots between marketing and sales, turning data into actionable insights, and making analytics actually useful (and maybe even a little exciting).Episode Highlights:🔥 AI in B2B Marketing: Game Changer or Just More Buzz?Dan breaks down the three biggest blockers to effective AI adoption in B2B marketing:Data Privacy Concerns: Is your data going out into the world or becoming part of a large language model?Data Silos: Getting all your data into one place is easier said than done.Execution Gap: How to turn AI insights into actual action plans.📊 Breaking Down Data Silos Without Causing Office WarfareDan discusses how connecting data to accounts and campaigns is the key to unlocking its value. He explains Octane 11’s approach to mapping every marketing touchpoint to revenue, making sure no lead is left behind.🎨 Predictive Analytics: Not Just a Fancy Way of GuessingDan explains how Octane 11 uses predictive analytics to inform marketing strategies without turning into spreadsheet zombies. Spoiler: It’s all about the quality of your data.🌴 Desert Island Q&A: What’s Dan’s Survival Strategy?In one of the more irreverent segments, Dan picks his top 5 people to be stranded on a desert island with, including Katniss Everdeen and Leonardo DaVinci. And yes, Elon Musk made the cut, but not to build a boat—more like turning the island into a tech utopia.What You’ll Learn:How to use AI in marketing without setting money on fire.Why data silos are the real villains of B2B marketing.The secret to getting marketing and sales to play nice (hint: it’s all about alignment).How predictive analytics can inform strategy without just being a glorified guessing game.Why personalization in marketing can be great—until your smart toaster starts judging your carb choices.Big Thanks to Our Sponsors:Troutman Amin – The legal eagles making sure your ad tech adventures stay on the right side of the law.Rembrand – Pioneering the future of advertising with seamless brand integration using cutting-edge AI technology. Transforming video content without interrupting the viewer experience.Incremental – Turning small steps into big wins, without the smoke and mirrors.Why Watch This Episode?If you’re a B2B marketer, a data nerd, or just someone who enjoys irreverent conversations about the future of marketing, this episode is for you. Dan’s insights are practical, actionable, and delivered with a humor that makes B2B marketing sound a lot less boring than it usually does.Stay bold, stay curious, and know more than you did yesterday.👀 Watch, Like, and Subscribe!🔔 Don’t forget to hit the notification bell for more irreverent takes on marketing, ad tech, and everything in between.#ADOTATShow #B2BMarketing #Octane11 #DanRosenberg #AdTech #MarketingAnalytics #AIinMarketing #DataSilos #IncrementalGrowth #TroutmanAmin #Rembrand #PesachLattin #MarketingPodcast #IrreverentInsights #StayBoldStayCurious4o

In this explosive episode of The ADOTAT Show, we’re joined by Jamie Barnard, the Batman of Data Integrity—no cape, no gadgets, just an unwavering mission to clean up digital advertising’s murky underworld. If the internet is Gotham, filled with data fraud, privacy scandals, and shady metrics, then Jamie is the vigilante calling out bad actors and defending consumer trust.Jamie doesn’t just talk about data integrity—he’s on a crusade to make ethics essential in an industry that’s more comfortable sweeping them under the rug. From exposing data leakage to slamming lazy compliance and demanding accountability, Jamie is here to tear down the digital curtain and reveal the dirty secrets behind data pipelines. He’s not just blowing the whistle; he’s rewriting the playbook on data ethics, pushing for integrity to become the new gold standard in digital advertising.🚨 Highlights from this episode:The Origin Story: How a Pot Noodle campaign on Facebook led Jamie to challenge the very foundations of digital advertising.The Great Data Leak: Why data leakage is the digital equivalent of the Great Train Robbery, costing brands millions in lost revenue and consumer trust.The Ethics Reset: Why privacy compliance isn’t enough and how ethics—not just regulations—are the future of digital advertising.The Solution: Jamie’s vision for making data integrity the ultimate currency in ad tech, from cutting noise in programmatic buys to ensuring transparency and accountability across the board.The Legacy: Jamie’s unexpected answer to his legacy in the industry and why he believes in leaving “an echo of laughter” rather than a corporate monument.This isn’t just another industry interview. This is vigilante justice for digital advertising. Jamie brings his irreverent wit, brutal honesty, and unmatched expertise to challenge an industry built on loopholes and workarounds. If you’ve ever wondered about the real cost of data leakage or the hypocrisy of privacy compliance, this episode is a must-watch.🔔 Subscribe and hit the notification bell to stay updated on more industry insights, irreverent humor, and truth bombs.🙌 Special thanks to our sponsors:Troutman Amin LLP – Your go-to legal powerhouse in ad tech.Rebrand.com – Mastering the art of digital identity and brand transformation.Incremental.com – The grown-up in the room for media measurement, because you don’t want the fox guarding the henhouse—or worse, the hen grading its own eggs.Stay bold, stay curious, and know more than you did yesterday.#ADOTATShow #JamieBarnard #DataIntegrity #DigitalAdvertising #PrivacyCompliance #AdTech #MediaEthics #ProgrammaticAdvertising #DataLeakage #VigilanteJustice #AdTechRevolution #BatmanOfDataIntegrity #Incremental #TroutmanAminLLP #RebrandDotCom #StayBoldStayCurious

Ishveen Jolly is on a mission to tear down the old sports sponsorship playbook and build something smarter, faster, and data-driven. In this episode of The ADOTAT Show, we’re diving deep into how Ishveen disrupted the industry, leaving traditional marketing methods—and their outdated systems—completely in the dust.From her bold move to India to work in cricket sponsorship, to radically rethinking how brands and athletes connect in today’s world, Ishveen has completely rewired how deals are made. She’s not just about efficiency—she’s about transparency, collaboration, and using data to drive smarter decisions. As she flips sponsorships from dusty handshakes to real-time, tech-enabled solutions, we talk about how old marketing tactics just don’t cut it anymore, and why the future of sponsorship is all about data-driven relationships.We also discuss how Ishveen’s platform doesn’t just connect brands with athletes—it empowers marketers by breaking down silos, streamlining the process, and ensuring that data is shared across teams to make every deal smarter. It’s not just about a partnership; it’s about creating a cohesive, powerful marketing strategy that works across all channels.A huge thank you to our sponsors, Troutman Amin LLP, Rebrand, and Incremental.com, who support the show and make all of this possible. Troutman Amin LLP keeps your business safe with top-notch legal advice, Rebrand helps you craft brands that are unforgettable, and Incremental.com drives growth with cutting-edge data solutions.Stay bold, stay curious, and know more than you did yesterday. Hit subscribe, check out the episode, and join us as we continue to disrupt the marketing world with no apologies.

Adtech is a dysfunctional family drama, and Andy Dhanik has had a front-row seat to all the chaos. In this episode, he pulls back the curtain on the backstabbing, inflated bid prices, and mystery fees that keep the industry running (and ad buyers blissfully unaware).From DSPs and SSPs duking it out over margins to “innovations” that are just old tricks with AI lipstick, Andy breaks down why ad tech is less about transparency and more about who can hide their margins the best.🔍 Key Topics:💰 How ad buyers are getting fleeced (and why they let it happen)🎭 Why ad tech is basically a reality show with no real winners🕵️‍♂️ The truth about “optimizations” and who they really benefit📉 Transparency reports: Are they just marketing fairy tales?If you’ve ever wondered why programmatic feels like a rigged game, this episode is your cheat code. Hit play and prepare for some brutal honesty.🎙 Subscribe for more no-BS takes on adtech, marketing, and media! 🔥 #Adtech #Programmatic #DigitalMarketing #SurvivorButMakeItAdtech

Welcome to another episode of The ADOTAT Show, where we take a deep dive into the ad tech industry with no fluff, no jargon, and a whole lot of transparency. In this week’s episode, we’re joined by Mario Diez, the CEO of Peer39, who’s been shaking up the world of programmatic advertising with a refreshing, no-nonsense approach. Before leading Peer39 to new heights, Mario was a house music DJ, and as we soon discover, his ability to mix and match signals in the chaotic world of CTV and programmatic is much like crafting the perfect DJ set—requiring precision, timing, and a whole lot of rhythm.In this conversation, Mario cuts through the nonsense surrounding CTV, programmatic advertising, and genre targeting, giving us the straight talk on what’s really going on behind the curtain. From the myths surrounding cherry-picking inventory, to the often misused idea of brand safety, Mario is here to set the record straight. We tackle the ever-present friction between advertisers and publishers, and why transparency isn’t just a buzzword—it’s essential for ad tech to evolve and thrive. And, let’s face it, who doesn’t want to know where their ad dollars are actually going instead of burning them on low-quality, irrelevant placements?But it’s not all about transparency—oh no. We also dig into the old-school habits that marketers need to unlearn in order to survive in 2025, and why the future of ad tech isn’t about keyword-based targeting, but about context, sentiment, and real quality. Is transparency and programmatic ever going to be a true power couple? Will CTV ever live up to its promise as the golden child of advertising, or is it just the wild west with better-looking graphics? Mario's got answers, and trust us, you don’t want to miss them.Big, massive thanks to our fantastic sponsors: Troutman Amin LLP, Incremental, and Rembrand—they help make episodes like this possible and ensure that the real industry insights continue flowing.So, settle in, hit play, and let’s break down the future of ad tech together. It’s time to get real about the industry we love to hate. As always, stay bold, stay curious, and know more than you did yesterday. This episode is packed with everything you need to start seeing the ad tech world through a clearer lens—one that’s less about buzzwords and more about results.

Neuroprogrammatic. Emotional AI. Holograms. No, this isn’t the setup for a Black Mirror episode—it’s the very real future of advertising, and Charles Cantu is already making it happen. While most of the industry is still fumbling around with outdated targeting models and pouring billions into platforms that everyone hates, Charles is flipping the script. In this episode, we get into the real conversation about what’s broken in ad tech and how to actually fix it.🔥 What You’ll Learn in This Episode:✅ Neuroprogrammatic Advertising – AI That Feels?Forget mindless retargeting and generic lookalike audiences. Charles breaks down how Reset Digital is using AI to analyze emotions in content and creative, matching them with consumers in ways that make ads resonate, not just interrupt. And yes, it’s delivering 600% sales lifts—not a typo.✅ The Big Lie in “Diversity Initiatives”Spoiler alert: Most brands are doing diversity media buys wrong. They pledge dollars but funnel them back into the same 10 platforms. Charles pulls back the curtain on what’s actually happening, why diverse-owned media is being sidelined, and how Reset Digital is proving that inclusive advertising isn’t just feel-good PR—it’s straight-up better business.✅ Holograms, AI, and the Ad Tech Future That’s Way Closer Than You ThinkThink digital ads are intrusive now? Imagine them in hologram form. Charles breaks down why Microsoft and Apple have tens of thousands of patents in holographic advertising tech and what that means for the future of immersive, tactile brand experiences. Because why watch an ad when you can hold the product in your hands before you buy?✅ The One Excuse Marketers Use That Makes Charles’ Blood BoilMarketers love to say they support diverse media, but their buying patterns tell another story. Charles shares the one excuse he hears constantly that proves the industry still has a long way to go.💡 Our Incredible Sponsors Make This Show Possible!A massive thank you to our sponsors, who actually understand what moves the needle in advertising:🟢 Troutman Amin LLP – The legal brains behind the biggest moves in ad tech, privacy, and compliance. If you’re in the industry, you need them in your corner.🟢 Incremental.com – Proving that measuring advertising impact shouldn’t be a guessing game. Because if you can’t measure what works, you might as well burn your budget.🟢 Dailymotion Advertising – The Attention Program that uses eye-tracking, engagement metrics, and brand lift studies to optimize video ads for real impact. If you’re sick of YouTube eating your budget, this is the platform you need.🟢 Rembrand – AI-driven virtual product placement that seamlessly embeds brands into video content. No forced sponsorships, no interruptions—just effortless integration. And right now, you can try it for a chance to win $10,000!🚀 This episode is packed with insights, laughs, and maybe a few uncomfortable truths about the state of advertising. Don’t miss it—because once you hear what Charles has to say, you might never look at ad tech the same way again.📢 Like, comment, and subscribe! Got thoughts? Drop them below—we love a good debate. 🎤🔥

In this episode, Elena Jasper, VP of Market at Marketing Architects, joins Pesach Lattin to challenge the digital-first mindset that’s been dominating the marketing world. Elena breaks down why TV is far from dead, despite what everyone says, and why marketers need to stop ignoring the power of linear TV in favor of digital myths.We also dive into the over-targeting epidemic, how third-party data is misleading the industry, and why marketers need to rethink their obsession with short-term digital metrics. Elena shares why AI is a tool that works best when paired with subject-matter expertise, and we tackle the growing privacy concerns that marketers are conveniently overlooking.Get ready for a no-holds-barred discussion about the realities of modern marketing and why you’re probably wasting money on the wrong strategies.Sponsors: Big thanks to Troutman Amin, Incremental, and DailyMotion, coming soon, for making this episode possible.Don’t miss this episode—stay bold, stay curious, and know more than you did yesterday.

In the latest episode of The ADOTAT Show, Paul Bannister, Chief Strategy Officer at Raptive, drops by to discuss ad tech’s glorious chaos—and somehow makes it both hilarious and brutally honest.💡 Highlights include:Why Web3 is just a “weird brand” and blockchain cookies are an actual nightmare.The ad ecosystem’s uncanny resemblance to a bad dating app (red flags everywhere).Gen Z abandoning the web for TikTok, Instagram, and whatever app comes next.And, of course, Paul’s vision for fixing the internet without flipping the table (yet).If you’re in ad tech, publishing, or just love hearing smart people roast overhyped trends, this episode is a must-watch. Plus, you’ll learn why Bannister thinks the metaverse might actually happen… someday.🎥 Watch now and see why Paul Bannister is the ad tech realist we all need: [Insert Link]🔑 Key takeaway: The internet might be a mess, but with people like Bannister in the game, there’s still hope for something better.Let me know what you think of the episode—unless you’re pitching blockchain cookies. Then, we’re good. 😉

This week on The ADOTAT Show, I sat down with Matthew Sattel, CRO of OpenX, and we went straight to the heart of ad tech's mess—CTV, MFA junk, and transparency. Spoiler: Matthew is DONE with the fluff and is all about real, actionable change. If you want the truth about curation 2.0, how OpenX is leading the charge in cleaning up the CTV supply chain, and why transparency isn’t just a panel buzzword but a game-changer, you need to watch this.We also tackled a survival scenario (hint: it involves spearfishing, no Wi-Fi, and definitely no DSPs). 💥Want to know why premium supply is the only way forward in ad tech? Why OpenX’s TV by OpenX is making CTV more trustworthy and biddable than ever? And why you might be getting scammed by your own metrics? Then grab your coffee and head to the full episode on YouTube. Trust me, you’ll be smarter for it.Watch the full episode on YouTube NOW—link in the comments. 🔥👇#AdTech #CTV #Transparency #MFA #Programmatic #OpenX #DigitalAdvertising #Marketing #AdTechRevolution #WatchNow