Marketing, Media & Adtech

Neuroprogrammatic. Emotional AI. Holograms. No, this isn’t the setup for a Black Mirror episode—it’s the very real future of advertising, and Charles Cantu is already making it happen. While most of the industry is still fumbling around with outdated targeting models and pouring billions into platforms that everyone hates, Charles is flipping the script. In this episode, we get into the real conversation about what’s broken in ad tech and how to actually fix it.🔥 What You’ll Learn in This Episode:✅ Neuroprogrammatic Advertising – AI That Feels?Forget mindless retargeting and generic lookalike audiences. Charles breaks down how Reset Digital is using AI to analyze emotions in content and creative, matching them with consumers in ways that make ads resonate, not just interrupt. And yes, it’s delivering 600% sales lifts—not a typo.✅ The Big Lie in “Diversity Initiatives”Spoiler alert: Most brands are doing diversity media buys wrong. They pledge dollars but funnel them back into the same 10 platforms. Charles pulls back the curtain on what’s actually happening, why diverse-owned media is being sidelined, and how Reset Digital is proving that inclusive advertising isn’t just feel-good PR—it’s straight-up better business.✅ Holograms, AI, and the Ad Tech Future That’s Way Closer Than You ThinkThink digital ads are intrusive now? Imagine them in hologram form. Charles breaks down why Microsoft and Apple have tens of thousands of patents in holographic advertising tech and what that means for the future of immersive, tactile brand experiences. Because why watch an ad when you can hold the product in your hands before you buy?✅ The One Excuse Marketers Use That Makes Charles’ Blood BoilMarketers love to say they support diverse media, but their buying patterns tell another story. Charles shares the one excuse he hears constantly that proves the industry still has a long way to go.💡 Our Incredible Sponsors Make This Show Possible!A massive thank you to our sponsors, who actually understand what moves the needle in advertising:🟢 Troutman Amin LLP – The legal brains behind the biggest moves in ad tech, privacy, and compliance. If you’re in the industry, you need them in your corner.🟢 Incremental.com – Proving that measuring advertising impact shouldn’t be a guessing game. Because if you can’t measure what works, you might as well burn your budget.🟢 Dailymotion Advertising – The Attention Program that uses eye-tracking, engagement metrics, and brand lift studies to optimize video ads for real impact. If you’re sick of YouTube eating your budget, this is the platform you need.🟢 Rembrand – AI-driven virtual product placement that seamlessly embeds brands into video content. No forced sponsorships, no interruptions—just effortless integration. And right now, you can try it for a chance to win $10,000!🚀 This episode is packed with insights, laughs, and maybe a few uncomfortable truths about the state of advertising. Don’t miss it—because once you hear what Charles has to say, you might never look at ad tech the same way again.📢 Like, comment, and subscribe! Got thoughts? Drop them below—we love a good debate. 🎤🔥

In this episode, Elena Jasper, VP of Market at Marketing Architects, joins Pesach Lattin to challenge the digital-first mindset that’s been dominating the marketing world. Elena breaks down why TV is far from dead, despite what everyone says, and why marketers need to stop ignoring the power of linear TV in favor of digital myths.We also dive into the over-targeting epidemic, how third-party data is misleading the industry, and why marketers need to rethink their obsession with short-term digital metrics. Elena shares why AI is a tool that works best when paired with subject-matter expertise, and we tackle the growing privacy concerns that marketers are conveniently overlooking.Get ready for a no-holds-barred discussion about the realities of modern marketing and why you’re probably wasting money on the wrong strategies.Sponsors: Big thanks to Troutman Amin, Incremental, and DailyMotion, coming soon, for making this episode possible.Don’t miss this episode—stay bold, stay curious, and know more than you did yesterday.

In the latest episode of The ADOTAT Show, Paul Bannister, Chief Strategy Officer at Raptive, drops by to discuss ad tech’s glorious chaos—and somehow makes it both hilarious and brutally honest.💡 Highlights include:Why Web3 is just a “weird brand” and blockchain cookies are an actual nightmare.The ad ecosystem’s uncanny resemblance to a bad dating app (red flags everywhere).Gen Z abandoning the web for TikTok, Instagram, and whatever app comes next.And, of course, Paul’s vision for fixing the internet without flipping the table (yet).If you’re in ad tech, publishing, or just love hearing smart people roast overhyped trends, this episode is a must-watch. Plus, you’ll learn why Bannister thinks the metaverse might actually happen… someday.🎥 Watch now and see why Paul Bannister is the ad tech realist we all need: [Insert Link]🔑 Key takeaway: The internet might be a mess, but with people like Bannister in the game, there’s still hope for something better.Let me know what you think of the episode—unless you’re pitching blockchain cookies. Then, we’re good. 😉

This week on The ADOTAT Show, I sat down with Matthew Sattel, CRO of OpenX, and we went straight to the heart of ad tech's mess—CTV, MFA junk, and transparency. Spoiler: Matthew is DONE with the fluff and is all about real, actionable change. If you want the truth about curation 2.0, how OpenX is leading the charge in cleaning up the CTV supply chain, and why transparency isn’t just a panel buzzword but a game-changer, you need to watch this.We also tackled a survival scenario (hint: it involves spearfishing, no Wi-Fi, and definitely no DSPs). 💥Want to know why premium supply is the only way forward in ad tech? Why OpenX’s TV by OpenX is making CTV more trustworthy and biddable than ever? And why you might be getting scammed by your own metrics? Then grab your coffee and head to the full episode on YouTube. Trust me, you’ll be smarter for it.Watch the full episode on YouTube NOW—link in the comments. 🔥👇#AdTech #CTV #Transparency #MFA #Programmatic #OpenX #DigitalAdvertising #Marketing #AdTechRevolution #WatchNow

In this episode of The ADOTAT Show, Lou Paskalis takes the mic, not to preach but to pull back the veil on the crumbling foundations of media ethics. He’s not here to sugarcoat the truth—he’s here to hold up a mirror to an industry often too enamored with its own reflection. From the creeping tentacles of AI shaping ad targeting to the relentless erosion of journalism under the weight of clickbait economics, Lou speaks with the urgency of someone who’s seen the storm clouds gathering and refuses to look away.This is not just a conversation; it’s an autopsy of an industry caught between innovation and moral compromise. Lou lays bare the stakes: the dangerous bifurcation of truth into haves and have-nots, the rising tide of misinformation, and the ad industry’s complicity in sustaining a broken system.What’s on the Table:Why advertising is on trial in the court of public trust—and the role brands must play in saving journalism from collapse.The double-edged sword of AI: innovation or chaos? Lou spells out the high stakes of this unregulated frontier.The quiet menace of click-driven content and how it feeds a deeper, systemic assault on democracy.A candid diagnosis of regulatory gridlock—and a call for a unified privacy framework before it’s too late.Real talk for media insiders: If you’re not inspecting your ad buys, you’re complicit in the mess.Why Tune In:Because this isn’t just about advertising; it’s about accountability. It’s about saving the very idea of truth in a world hooked on speed and scale. Whether you’re a brand chasing purpose, a journalist grappling with shrinking newsrooms, or just someone who’s tired of the noise, Lou delivers a masterclass in clarity and conviction.A Word of Thanks:This episode is made possible by the support of Troutman Amin and Incremental—champions of conversations that matter. Their backing reminds us that advertising, at its best, builds bridges instead of barriers.This is not your average industry chat. It’s a reckoning. Watch it. Share it. And maybe, just maybe, join the fight to fix what’s broken.

This week on The ADOTAT Show, Pesach Lattin sits down with Erin Levzow, a marketing maestro whose career is a masterclass in defying expectations and blending creativity with data-driven precision. From proving that digital marketers can not only lead but dominate the C-suite, to transforming a social media uproar over mango habanero wings into a viral marketing triumph, Erin’s journey is a testament to the power of innovation and emotional intelligence in advertising.During this episode, Erin opens up about her unique approach to marketing, including how she crafts campaigns that resonate deeply by mixing analytics with emotional storytelling. She shares the behind-the-scenes strategy behind Wingstop’s “Viva El Revolucion” influencer kits and how it grew their social reach by 1,000% overnight. Erin also tackles the debate over the relevance of traditional marketing metrics like impressions, why “omnichannel” is the industry buzzword she loves to hate, and how customer personas might just be the horoscopes of marketing.But this episode isn’t just about numbers and strategy. Erin delves into her leadership philosophy, rooted in empathy and radical candor, and reveals the personal experiences that shaped her resilient and authentic approach to life and work. From her husband’s life-changing recovery to her own competitive ballroom dancing adventures, Erin shares how vulnerability, trust, and adaptability are essential both in the office and on the dance floor.Pesach keeps things lively with irreverent questions like, “What’s the most obnoxious marketing trend you’ve ever seen?” and “How do you turn coconuts into currency on a desert island?” Erin answers with a mix of wit, wisdom, and candor, leaving listeners inspired and entertained.Whether you’re a marketer looking to refine your craft or just someone who loves a great story about creativity, resilience, and shaking things up, this episode is for you. Tune in for a conversation that’s equal parts insightful, hilarious, and unforgettable.

Welcome to Season 3 of The ADOTAT Show! 🎉We’re kicking off the premiere with none other than Wesley Ter Haar, founder of Monks (formerly Media Monks) and a certified legend in the creative world. In this episode, we dive deep into the chaos of early internet days (remember Flash?), the ethics of AI, and, yes, the time Wesley sent a chicken sandwich into space for KFC. 🍗🚀But that’s not all—Wesley spills on his guilty pleasure (spoiler: it involves sleeping until noon), his unexpected salsa skills, and what it’s really like to run a global creative empire while pretending you’re still the underdog.This episode is a mix of wit, wisdom, and just enough irreverence to keep things interesting. Buckle up for the wild ride that is Season 3. 🎬🔥 Highlights:How Monks pivoted from scrappy startup to creative powerhouseWesley’s thoughts on AI (friend or robot overlord?)Why Mexico City is the most exciting place on the planet 🌎The ethics of AI in advertising: Where’s the line?Salsa dancing, sleeping in, and sending chicken sandwiches to spaceDon’t forget to subscribe, like, and share! We’ve got a season packed with incredible guests, sharp takes, and the kind of candor you won’t find anywhere else.Stay bold. Stay curious. Know more than you did yesterday. 💡 #TheADOTATShow #Season3Premiere #WesleyTerHaar #CreativeLegends #AIethics #Advertising #SalsaSkills

It’s the Season 2 finale of The ADOTAT Show, and we’re going out with a bang! In this episode, Pesach Lattin welcomes the brilliant Damon Wright, a legal powerhouse with a knack for rescuing brands from the fiery pits of FTC crackdowns, influencer missteps, and the growing chaos of AI blunders. Damon dives deep into the murky waters of compliance and legal strategies, all while keeping things lively with some surprising anecdotes—yes, including breakdancing nostalgia.From tackling the FTC's latest moves on deceptive advertising and AI mishaps to decoding the legal quagmire of “Made in the USA” claims, Damon’s insights are a must-hear for anyone navigating the tricky world of marketing and e-commerce. Whether you're dealing with influencer testimonials, dynamic pricing nightmares, or AI’s unexpected forays into chat-based legal disasters, this episode is packed with actionable advice and sharp commentary.What You’ll Learn in This Episode:The FTC’s crackdown on influencer marketing and deceptive practicesHow small businesses can tackle the “Click-to-Cancel” rule without breaking the bankAI’s role in advertising and its growing list of legal pitfallsWhy breakdancing skills might not save you, but compliance willThe myth of “literally true” claims and why they still get brands in troubleA huge thank-you to our sponsors for powering this unforgettable season:Troutman Amin: Experts in compliance and legal strategy, helping brands avoid FTC nightmares.Origin: Leaders in CTV innovation, turning passive viewers into engaged customers with groundbreaking ad tech.Incremental.com: Marketing measurement experts ensuring your ad spend delivers real growth, not just wishful thinking.This season finale isn’t just an episode—it’s a masterclass in surviving the ever-changing advertising landscape. Whether you’re an adtech enthusiast, a marketer, or just someone fascinated by the intersection of law and marketing, this episode is packed with insights, laughs, and a few surprises.Don’t forget to like, comment, and subscribe to The ADOTAT Show for updates on Season 3, where we’ll continue to explore the boldest and brightest in marketing, media, and advertising technology.Stay bold, stay curious, and know more than you did yesterday!#ADOTATShow #Marketing #Adtech #LegalTips #SeasonFinale #FTC #AdvertisingC

In this episode of The ADOTAT Show, Pesach Lattin sits down with Jamie Branson, CEO of View TV, to dive into the challenges and opportunities in the streaming landscape. Jamie is leading the charge to transform how content is monetized, tackling inefficiencies and broken models that have long plagued the industry.🚀 What You’ll Learn:Why the current FAST Channel ecosystem struggles to deliver valueThe hidden truths about streaming’s "Wild West" and its impact on content creatorsHow View TV is building a sustainable ecosystem that benefits broadcasters, advertisers, and audiences alikeJamie’s candid thoughts on AI, VR, and whether NFTs deserve the hype—or the trash binExpect a mix of razor-sharp insights, bold predictions, and a few laughs along the way.🔗 Shoutout to Our Sponsors:A big thank you to Troutman Amin and Origin for their support in making this episode possible.📌 Don’t Forget to:👍 Like this video💬 Share your thoughts in the comments🔔 Subscribe for more behind-the-scenes looks at advertising, media, and tech innovationStay bold, stay curious, and know more than you did yesterday.#Streaming #CTV #ViewTV #FASTChannels #ContentMonetization #Advertising

Welcome to another episode of The ADOTAT Show! Today, we’re diving deep into the gritty world of ad tech with none other than Maor Sadra, CEO of Incremental. He’s the guy turning marketing myths on their heads, proving that last-click attribution isn’t just outdated—it’s downright dangerous for your ROI. If you’ve ever wondered why your ad spend feels more like a black hole than an investment, this episode is for you.Maor breaks down:The truth about incrementality and why it’s the smarter way to measure marketing success.How AI is shaping the future of advertising—spoiler alert: it’s not all glitter and gold.The ethical gray areas of digital marketing and why tracking users like a Netflix binge might not be the win you think it is.Why ad spend inefficiency isn’t just a problem—it’s baked into the system.We also get into some fun hypotheticals, including Maor’s thoughts on being stranded on a desert island, running a Super Bowl campaign featuring a dancing goat, and what he’d do if he had a magic wand to fix the ad industry.A massive shoutout to our sponsors:Origin: The Connected TV innovators helping brands turn passive viewers into active customers with seamless, actionable ad solutions. Check them out at originmedia.tv.Troutman Amin: The go-to legal powerhouse for navigating the complex intersections of advertising and technology.