Marketing, Media & Adtech 🔨 AI, ROI & WTF: Jay Friedman Builds Agencies Without Office Coffee
In this Season Four premiere episode, Pesach Lattin (@ADOTAT) sits down with Jay Friedman, CEO of Goodway Group, the man who took one look at office coffee and said: “No thanks, I’ll scale 1,500x without it.”
🧠This isn’t just another “how we’re using AI” episode. It’s a full-on teardown of the ad industry’s addiction to fluff, inefficiency, and the illusion of innovation. Jay drops enough truth bombs to qualify for a LinkedIn suspension — and we’re here for all of it.
🔍 What You’ll Hear Inside This Episode:
🎯 AI for Creativity, Not Just Cost-Cutting
Jay explains why using generative AI just to squeeze headcount misses the point—and why smart agencies are training AI to think alongside them, not just automate reports.
🎨 Is This a Picasso or a Coupon Clipper?
From executive coaching GPTs to bots that know your KPIs better than your interns, Jay reveals how real innovation requires imagination, not just procurement checklists.
🏝️ Remote Work Before It Was Cool
Goodway Group went fully remote in 2008 — long before anyone could spell “Zoom.” Jay shares the secret sauce for building culture, avoiding quiet hiring disasters, and yes... what happened when his team defused a bomb in a virtual escape room.
🛠️ Transparency vs. Shell Games
What if every agency had to show exactly how they spend your ad dollars? Jay says Goodway would grow 5X. And, honestly, he might be right.
🧾 Marketing ROI = The Ultimate Magic Trick
Jay breaks down why most CMOs are still treated like PowerPoint slide filler at board meetings—and how to change that by measuring what actually matters.
🎤 Also, We Talk About Nas, Peanut Butter, and Singing Like Adele.
Because of course we do.
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👨‍💼 Jay Friedman
🏢 Goodway Group — Building marketing strategies that work in real life, not just slide decks.
🧠Pesach Lattin
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