Locking the Digital Doors: Gavin Dunaway on Slaying Malvertising and Rebuilding Trust

🎧 In this episode, we dive deep into the wild world of digital advertising with the one and only Gavin Dunaway, Marketing Director at Media Trust. From malvertising monsters to digital trust, Gavin’s been on the front lines for nearly a decade, tackling everything from shady code to malicious redirects that threaten the very foundation of the digital ecosystem.

With a background in editorial at Adotas (my old publication) and years spent shaping the conversation at Ad Monsters, Gavin has seen it all. Now, he's helping brands lock their digital doors and rebuild trust in a landscape full of malicious squatters and outdated ad tech. 🚪💻

🔑 We break down the digital trust crisis, explore how the rise of retail media is shaking up the space, and dive into why legacy thinking in media is holding us all back. Plus, Gavin’s not just about keeping the bad guys out—he’s all about making the internet a safer, more transparent place for everyone involved. Spoiler: He's also a rockstar guitarist—so expect some seriously great analogies about ad tech and malvertising! 🎸🔥

If you’ve ever wondered where digital marketing is headed, how advertisers can stop getting duped, or how we might just need to rethink our entire approach to digital safety—this one’s for you. Let’s just say, this episode is one for the ages. 💥

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#AdTech #DigitalTrust #Malvertising #BrandSafety #RetailMedia #MediaTrust #Marketing #Innovation #AdEcosystem #DigitalSecurity #TrustInAdvertising