Marketing, Media & Adtech

Lizzie Chapman isn’t here for your performative diversity panels or your tired ad-tech excuses—she’s here to fix what’s broken. In this episode, we sit down with the VP of Partnerships at NextRoll, who’s been navigating the chaos of programmatic advertising for 17 years and has the battle scars to prove it. From the long-overdue demise of third-party cookies to why AI is mostly hype unless you actually know what to do with it, Lizzie breaks down what’s real, what’s nonsense, and what’s about to shake up the entire industry.💡 Key topics in this episode:🔥 The Cookiepocalypse Is an Opportunity—Why NextRoll isn’t waiting for a miracle but actually building for the future.🛠️ The DSP Survival Guide—Real strategies for not getting buried in the cookie collapse.🤖 AI & Machine Learning: The Reality Check—How NextRoll uses AI to actually drive revenue instead of just sprinkling it on PowerPoints.🏗️ Building a Culture That Doesn’t Suck—Because free snacks don’t fix toxic workplaces, but real transparency does.👩‍💻 Women in Tech: More Than Just a Token Seat—Why companies that don’t invest in diverse leadership won’t be around long enough to regret it.And let’s be clear—this isn’t some sanitized LinkedIn-friendly take on “industry challenges.” Lizzie calls out the nonsense, drops real insights, and tells it like it is.Shoutout to our sponsors who actually make this show happen:👏 Troutman Amin—because in advertising law, you need real experts, not just someone who skimmed the terms of service.👏 Rembrand.com—AI-powered creative that does more than just look pretty in pitch decks.👏 Incremental.com—Because proving your ad spend is working shouldn’t be a guessing game.🔔 Subscribe now for more unfiltered conversations, because the ad industry needs fewer fluff pieces and more actual truth.

Welcome to Metrics Don’t Matter, the high-energy, no-holds-barred game show where adtech veterans and media moguls battle through trivia, slogans, and live challenges—because who needs meaningful KPIs when you can just make ‘em up as you go?First up, Marion Ranchet, the Swiss Army knife of the streaming world. She’s cut through the labyrinth of SVOD, AVOD, and FAST markets with the precision of a surgeon and the flair of a French auteur. As the mastermind behind Western Europe’s streaming expansion, she’s here to prove that cracking Europe isn’t as simple as slapping a CTV deal on a contract and calling it a day.Then we’ve got Evan Shapiro, the media universe’s cartographer-in-chief. Emmy, Peabody, and a razor-sharp wit, he’s the professor you wish you had—except with less chalk and way more cutting insights. If there’s a media trend about to explode, he’s already mapped it. And no, he’s not playing for fun—he’s here to win, roast, and probably rewrite the rulebook while he’s at it.Expect game-show chaos, industry satire, and an aggressive takedown of the buzzwords we all pretend to understand. Will Evan’s impressive hair defy gravity? Will Marion’s European sensibilities survive an American-brand slogan battle? Will anyone actually figure out how CTV works? Tune in to find out.Spoiler: The real winner is whoever walks away with their sanity intact.

Ad tech has a $22 billion problem, and no, it’s not a new buzzword or the latest AI fad—it’s fraud. For decades, agencies and middlemen have pocketed billions while advertisers throw money into a black hole, convinced that “reach” and “frequency” actually mean something. Enter Matt Wasserlauf, ad industry veteran and founder of BlockBoard, who’s had enough of the BS and is using blockchain to demand real accountability.In this no-holds-barred conversation with Pesach Lattin, Matt breaks down:🚨 Why ad fraud refuses to die – and how the industry is built to keep it alive🔎 The blockchain fix – not the crypto Ponzi nonsense, just actual transparency🏢 Why the big agencies want NOTHING to do with accountability – and who’s fighting back📉 The silent panic at holding companies – mergers, layoffs, and a whole lot of denial💡 AI + blockchain = the future? – or is AI about to supercharge ad fraud to TRILLIONS?⚾ Matt’s leadership playbook – surviving the ad tech circus, baseball metaphors included🎸 The personal side – his thoughts on family, patience, Bruce Springsteen, and baseball cardsThis is the episode the big ad players don’t want you to watch—because when you start asking where your media budget actually goes, you might not like the answer.📌 Subscribe for more brutally honest takes on ad tech, marketing, and media.💬 Comment below: Is blockchain the future of advertising, or is the industry too addicted to the grift?

🎧 In this episode, we dive deep into the wild world of digital advertising with the one and only Gavin Dunaway, Marketing Director at Media Trust. From malvertising monsters to digital trust, Gavin’s been on the front lines for nearly a decade, tackling everything from shady code to malicious redirects that threaten the very foundation of the digital ecosystem.With a background in editorial at Adotas (my old publication) and years spent shaping the conversation at Ad Monsters, Gavin has seen it all. Now, he's helping brands lock their digital doors and rebuild trust in a landscape full of malicious squatters and outdated ad tech. 🚪💻🔑 We break down the digital trust crisis, explore how the rise of retail media is shaking up the space, and dive into why legacy thinking in media is holding us all back. Plus, Gavin’s not just about keeping the bad guys out—he’s all about making the internet a safer, more transparent place for everyone involved. Spoiler: He's also a rockstar guitarist—so expect some seriously great analogies about ad tech and malvertising! 🎸🔥If you’ve ever wondered where digital marketing is headed, how advertisers can stop getting duped, or how we might just need to rethink our entire approach to digital safety—this one’s for you. Let’s just say, this episode is one for the ages. 💥👉 Don't forget to hit subscribe, and stay tuned for more insight, irreverence, and industry wisdom!#AdTech #DigitalTrust #Malvertising #BrandSafety #RetailMedia #MediaTrust #Marketing #Innovation #AdEcosystem #DigitalSecurity #TrustInAdvertising

In this episode of The ADOTAT Show, Pesach Lattin sits down with Dan Rosenberg, the mastermind behind Octane 11, to dive deep into the world of B2B marketing analytics. From breaking down data silos to harnessing the power of AI without setting money on fire, Dan shares his insights on making B2B marketing less about boring spreadsheets and more about real results.Expect witty banter, irreverent questions, and the occasional island survival strategy (yes, Dan actually picked Katniss Everdeen). If you’ve ever wondered how to get marketing and sales to play nice, or how to separate useful data from noise without turning into a spreadsheet zombie—this episode is for you.Highlights:🚀 The three biggest blockers to effective AI in B2B marketing📊 How to break down data silos without causing office warfare🔥 Why most companies are still solving data like a Rubik’s Cube blindfolded🌴 Desert Island Q&A: Who would Dan bring, and why does it involve sushi?Big thanks to our sponsors:Troutman Amin – The legal eagles of adtech lawRebrand – Because your logo deserves betterIncremental – Turning small steps into big winsDon't miss this candid conversation packed with actionable insights, humor, and a fresh perspective on the future of B2B marketing.Stay bold, stay curious, and know more than you did yesterday.👀 Watch, Like, and Subscribe!🔔 Don’t forget to hit the notification bell for more irreverent takes on marketing, ad tech, and everything in between.#ADOTATShow #B2BMarketing #Octane11 #DanRosenberg #AdTech #MarketingAnalytics #AIinMarketing #DataSilos #IncrementalGrowth #TroutmanAmin #Rebrand #PesachLattin #MarketingPodcast #IrreverentInsights #StayBoldStayCurious

In this episode of The ADOTAT Show, Pesach Lattin sits down with Dan Rosenberg, the mastermind behind Octane 11, to dive deep into the world of B2B marketing analytics. If you’ve ever thought B2B marketing was just about boring spreadsheets and buzzwords, think again. Dan breaks down how Octane 11 is changing the game by connecting the dots between marketing and sales, turning data into actionable insights, and making analytics actually useful (and maybe even a little exciting).Episode Highlights:🔥 AI in B2B Marketing: Game Changer or Just More Buzz?Dan breaks down the three biggest blockers to effective AI adoption in B2B marketing:Data Privacy Concerns: Is your data going out into the world or becoming part of a large language model?Data Silos: Getting all your data into one place is easier said than done.Execution Gap: How to turn AI insights into actual action plans.📊 Breaking Down Data Silos Without Causing Office WarfareDan discusses how connecting data to accounts and campaigns is the key to unlocking its value. He explains Octane 11’s approach to mapping every marketing touchpoint to revenue, making sure no lead is left behind.🎨 Predictive Analytics: Not Just a Fancy Way of GuessingDan explains how Octane 11 uses predictive analytics to inform marketing strategies without turning into spreadsheet zombies. Spoiler: It’s all about the quality of your data.🌴 Desert Island Q&A: What’s Dan’s Survival Strategy?In one of the more irreverent segments, Dan picks his top 5 people to be stranded on a desert island with, including Katniss Everdeen and Leonardo DaVinci. And yes, Elon Musk made the cut, but not to build a boat—more like turning the island into a tech utopia.What You’ll Learn:How to use AI in marketing without setting money on fire.Why data silos are the real villains of B2B marketing.The secret to getting marketing and sales to play nice (hint: it’s all about alignment).How predictive analytics can inform strategy without just being a glorified guessing game.Why personalization in marketing can be great—until your smart toaster starts judging your carb choices.Big Thanks to Our Sponsors:Troutman Amin – The legal eagles making sure your ad tech adventures stay on the right side of the law.Rembrand – Pioneering the future of advertising with seamless brand integration using cutting-edge AI technology. Transforming video content without interrupting the viewer experience.Incremental – Turning small steps into big wins, without the smoke and mirrors.Why Watch This Episode?If you’re a B2B marketer, a data nerd, or just someone who enjoys irreverent conversations about the future of marketing, this episode is for you. Dan’s insights are practical, actionable, and delivered with a humor that makes B2B marketing sound a lot less boring than it usually does.Stay bold, stay curious, and know more than you did yesterday.👀 Watch, Like, and Subscribe!🔔 Don’t forget to hit the notification bell for more irreverent takes on marketing, ad tech, and everything in between.#ADOTATShow #B2BMarketing #Octane11 #DanRosenberg #AdTech #MarketingAnalytics #AIinMarketing #DataSilos #IncrementalGrowth #TroutmanAmin #Rembrand #PesachLattin #MarketingPodcast #IrreverentInsights #StayBoldStayCurious4o

In this explosive episode of The ADOTAT Show, we’re joined by Jamie Barnard, the Batman of Data Integrity—no cape, no gadgets, just an unwavering mission to clean up digital advertising’s murky underworld. If the internet is Gotham, filled with data fraud, privacy scandals, and shady metrics, then Jamie is the vigilante calling out bad actors and defending consumer trust.Jamie doesn’t just talk about data integrity—he’s on a crusade to make ethics essential in an industry that’s more comfortable sweeping them under the rug. From exposing data leakage to slamming lazy compliance and demanding accountability, Jamie is here to tear down the digital curtain and reveal the dirty secrets behind data pipelines. He’s not just blowing the whistle; he’s rewriting the playbook on data ethics, pushing for integrity to become the new gold standard in digital advertising.🚨 Highlights from this episode:The Origin Story: How a Pot Noodle campaign on Facebook led Jamie to challenge the very foundations of digital advertising.The Great Data Leak: Why data leakage is the digital equivalent of the Great Train Robbery, costing brands millions in lost revenue and consumer trust.The Ethics Reset: Why privacy compliance isn’t enough and how ethics—not just regulations—are the future of digital advertising.The Solution: Jamie’s vision for making data integrity the ultimate currency in ad tech, from cutting noise in programmatic buys to ensuring transparency and accountability across the board.The Legacy: Jamie’s unexpected answer to his legacy in the industry and why he believes in leaving “an echo of laughter” rather than a corporate monument.This isn’t just another industry interview. This is vigilante justice for digital advertising. Jamie brings his irreverent wit, brutal honesty, and unmatched expertise to challenge an industry built on loopholes and workarounds. If you’ve ever wondered about the real cost of data leakage or the hypocrisy of privacy compliance, this episode is a must-watch.🔔 Subscribe and hit the notification bell to stay updated on more industry insights, irreverent humor, and truth bombs.🙌 Special thanks to our sponsors:Troutman Amin LLP – Your go-to legal powerhouse in ad tech.Rebrand.com – Mastering the art of digital identity and brand transformation.Incremental.com – The grown-up in the room for media measurement, because you don’t want the fox guarding the henhouse—or worse, the hen grading its own eggs.Stay bold, stay curious, and know more than you did yesterday.#ADOTATShow #JamieBarnard #DataIntegrity #DigitalAdvertising #PrivacyCompliance #AdTech #MediaEthics #ProgrammaticAdvertising #DataLeakage #VigilanteJustice #AdTechRevolution #BatmanOfDataIntegrity #Incremental #TroutmanAminLLP #RebrandDotCom #StayBoldStayCurious

Ishveen Jolly is on a mission to tear down the old sports sponsorship playbook and build something smarter, faster, and data-driven. In this episode of The ADOTAT Show, we’re diving deep into how Ishveen disrupted the industry, leaving traditional marketing methods—and their outdated systems—completely in the dust.From her bold move to India to work in cricket sponsorship, to radically rethinking how brands and athletes connect in today’s world, Ishveen has completely rewired how deals are made. She’s not just about efficiency—she’s about transparency, collaboration, and using data to drive smarter decisions. As she flips sponsorships from dusty handshakes to real-time, tech-enabled solutions, we talk about how old marketing tactics just don’t cut it anymore, and why the future of sponsorship is all about data-driven relationships.We also discuss how Ishveen’s platform doesn’t just connect brands with athletes—it empowers marketers by breaking down silos, streamlining the process, and ensuring that data is shared across teams to make every deal smarter. It’s not just about a partnership; it’s about creating a cohesive, powerful marketing strategy that works across all channels.A huge thank you to our sponsors, Troutman Amin LLP, Rebrand, and Incremental.com, who support the show and make all of this possible. Troutman Amin LLP keeps your business safe with top-notch legal advice, Rebrand helps you craft brands that are unforgettable, and Incremental.com drives growth with cutting-edge data solutions.Stay bold, stay curious, and know more than you did yesterday. Hit subscribe, check out the episode, and join us as we continue to disrupt the marketing world with no apologies.

Adtech is a dysfunctional family drama, and Andy Dhanik has had a front-row seat to all the chaos. In this episode, he pulls back the curtain on the backstabbing, inflated bid prices, and mystery fees that keep the industry running (and ad buyers blissfully unaware).From DSPs and SSPs duking it out over margins to “innovations” that are just old tricks with AI lipstick, Andy breaks down why ad tech is less about transparency and more about who can hide their margins the best.🔍 Key Topics:💰 How ad buyers are getting fleeced (and why they let it happen)🎭 Why ad tech is basically a reality show with no real winners🕵️‍♂️ The truth about “optimizations” and who they really benefit📉 Transparency reports: Are they just marketing fairy tales?If you’ve ever wondered why programmatic feels like a rigged game, this episode is your cheat code. Hit play and prepare for some brutal honesty.🎙 Subscribe for more no-BS takes on adtech, marketing, and media! 🔥 #Adtech #Programmatic #DigitalMarketing #SurvivorButMakeItAdtech

Welcome to another episode of The ADOTAT Show, where we take a deep dive into the ad tech industry with no fluff, no jargon, and a whole lot of transparency. In this week’s episode, we’re joined by Mario Diez, the CEO of Peer39, who’s been shaking up the world of programmatic advertising with a refreshing, no-nonsense approach. Before leading Peer39 to new heights, Mario was a house music DJ, and as we soon discover, his ability to mix and match signals in the chaotic world of CTV and programmatic is much like crafting the perfect DJ set—requiring precision, timing, and a whole lot of rhythm.In this conversation, Mario cuts through the nonsense surrounding CTV, programmatic advertising, and genre targeting, giving us the straight talk on what’s really going on behind the curtain. From the myths surrounding cherry-picking inventory, to the often misused idea of brand safety, Mario is here to set the record straight. We tackle the ever-present friction between advertisers and publishers, and why transparency isn’t just a buzzword—it’s essential for ad tech to evolve and thrive. And, let’s face it, who doesn’t want to know where their ad dollars are actually going instead of burning them on low-quality, irrelevant placements?But it’s not all about transparency—oh no. We also dig into the old-school habits that marketers need to unlearn in order to survive in 2025, and why the future of ad tech isn’t about keyword-based targeting, but about context, sentiment, and real quality. Is transparency and programmatic ever going to be a true power couple? Will CTV ever live up to its promise as the golden child of advertising, or is it just the wild west with better-looking graphics? Mario's got answers, and trust us, you don’t want to miss them.Big, massive thanks to our fantastic sponsors: Troutman Amin LLP, Incremental, and Rembrand—they help make episodes like this possible and ensure that the real industry insights continue flowing.So, settle in, hit play, and let’s break down the future of ad tech together. It’s time to get real about the industry we love to hate. As always, stay bold, stay curious, and know more than you did yesterday. This episode is packed with everything you need to start seeing the ad tech world through a clearer lens—one that’s less about buzzwords and more about results.