Marketing, Media & Adtech

In this Season Four premiere episode, Pesach Lattin (@ADOTAT) sits down with Jay Friedman, CEO of Goodway Group, the man who took one look at office coffee and said: “No thanks, I’ll scale 1,500x without it.”🧠 This isn’t just another “how we’re using AI” episode. It’s a full-on teardown of the ad industry’s addiction to fluff, inefficiency, and the illusion of innovation. Jay drops enough truth bombs to qualify for a LinkedIn suspension — and we’re here for all of it.🔍 What You’ll Hear Inside This Episode:🎯 AI for Creativity, Not Just Cost-CuttingJay explains why using generative AI just to squeeze headcount misses the point—and why smart agencies are training AI to think alongside them, not just automate reports.🎨 Is This a Picasso or a Coupon Clipper?From executive coaching GPTs to bots that know your KPIs better than your interns, Jay reveals how real innovation requires imagination, not just procurement checklists.🏝️ Remote Work Before It Was CoolGoodway Group went fully remote in 2008 — long before anyone could spell “Zoom.” Jay shares the secret sauce for building culture, avoiding quiet hiring disasters, and yes... what happened when his team defused a bomb in a virtual escape room.🛠️ Transparency vs. Shell GamesWhat if every agency had to show exactly how they spend your ad dollars? Jay says Goodway would grow 5X. And, honestly, he might be right.🧾 Marketing ROI = The Ultimate Magic TrickJay breaks down why most CMOs are still treated like PowerPoint slide filler at board meetings—and how to change that by measuring what actually matters.🎤 Also, We Talk About Nas, Peanut Butter, and Singing Like Adele.Because of course we do.📎 Get Connected & Learn More:👨‍💼 Jay Friedman🔗 l  / jayfriedman  🏢 Goodway Group — Building marketing strategies that work in real life, not just slide decks.🧠 Pesach Lattin🔗   / pesach-lattin  📨 Subscribe to his daily newsletter & podcast updates at:👉 https://new.adotat.com/subscribe

Dan Rua has been coding since the internet was in diapers and is now on a mission to save publishers from their worst habit: giving Big Tech all the power (and all the cash). In this lost episode of The ADOTAT Show (yes, we found it buried under a pile of old banner ads), Dan breaks down how Admiral is teaching media giants to stop begging platforms for scraps and start building real relationships with their visitors.We talk about ad blockers shaking down publishers like a back-alley mob, why most publishers are still measuring success like it’s 2005, and how to stop whistling in the graveyard of dead business models.Subscribe if you’re ready to stop losing revenue and start acting like you own your audience.Brought to you by our friends at Troutman Amin, who keep the ad industry out of handcuffs—and do it bigly.

he ad industry loves its buzzwords. Synergy, engagement, omnichannel, blah blah blah. But let’s cut through the nonsense—most of today’s marketing playbook is a house of cards, built on short-term thinking, meaningless metrics, and an addiction to performance marketing that’s turning brands into digital coupon machines.Enter Carl Fremont, CEO of Quigley-Simpson and a guy who’s been in this game long enough to see the same bad ideas resurface with shinier acronyms. In this episode of The ADOTAT Show, Carl tears into the industry's worst habits, including:🔥 Why ROAS is the junk food of marketing metrics (it looks good on paper but leaves your brand malnourished and dependent on constant ad spend)🔥 How brand loyalty died and why marketers are the ones who killed it (hint: it’s what happens when you treat customers like disposable revenue streams)🔥 Why real leadership has nothing to do with “synergy” and everything to do with actually giving a damn about your team (also, bagels. Seriously, bagels.)🔥 How the obsession with short-term wins is setting brands up for long-term failure (because you can’t buy your way into relevance forever)If you’re tired of marketing BS and want to hear what actually works in 2025, Carl’s got the answers—and he’s not sugarcoating anything. Watch, take notes, and maybe rethink your media strategy before you blow your entire budget on another useless CTR optimization.🔔 Subscribe for more brutally honest takes on adtech, marketing, and why half the industry is just making things worse.

In this episode of The ADOTAT Show, host Pesach Lattin sits down with Sean McCormick, a veteran of performance marketing and someone who has built a career balancing grit, growth, and unflinching transparency. Together, they wade into the murky waters of lead generation, industry ethics, and the all-too-familiar chaos of navigating client demands while trying to stay true to values.Sean opens up about the "dirty secrets" of performance marketing—yes, we’re talking about blending margins, questionable partners, and why some advertisers shop for quality like it’s the clearance aisle at a gas station. From discussing why vendors shouldn't be treated like punching bags to tackling the consequences of regulators stepping in, this conversation pulls no punches.You'll hear candid takes on why some metrics are more smoke and mirrors than meaningful, the risks of AI becoming a marketer's crutch, and why ethics often end up like kale at a BBQ—nice in theory, but left untouched.Sean also shares personal stories about firing nightmare clients, surviving fraud scares, and why "never give up" is tattoo-worthy advice in this industry. Plus, we get real about desert island survival kits, family chaos, and the one meal worth swimming back to shore for.Special thanks to our sponsors:🔥 Incremental.com – Giving you attribution clarity without the headaches.🔥 Rembrand.com – Making sure your CTV and DOOH ads don’t vanish into the void.🔥 Troutman Amin – The legal eagles who help you stay compliant while others are getting subpoenas.👉 Like, comment, and subscribe for more no-nonsense, brutally honest conversations about adtech, marketing, and the people crazy enough to stay in this game.Stay bold, stay curious, and know more than you did yesterday.

Lizzie Chapman isn’t here for your performative diversity panels or your tired ad-tech excuses—she’s here to fix what’s broken. In this episode, we sit down with the VP of Partnerships at NextRoll, who’s been navigating the chaos of programmatic advertising for 17 years and has the battle scars to prove it. From the long-overdue demise of third-party cookies to why AI is mostly hype unless you actually know what to do with it, Lizzie breaks down what’s real, what’s nonsense, and what’s about to shake up the entire industry.💡 Key topics in this episode:🔥 The Cookiepocalypse Is an Opportunity—Why NextRoll isn’t waiting for a miracle but actually building for the future.🛠️ The DSP Survival Guide—Real strategies for not getting buried in the cookie collapse.🤖 AI & Machine Learning: The Reality Check—How NextRoll uses AI to actually drive revenue instead of just sprinkling it on PowerPoints.🏗️ Building a Culture That Doesn’t Suck—Because free snacks don’t fix toxic workplaces, but real transparency does.👩‍💻 Women in Tech: More Than Just a Token Seat—Why companies that don’t invest in diverse leadership won’t be around long enough to regret it.And let’s be clear—this isn’t some sanitized LinkedIn-friendly take on “industry challenges.” Lizzie calls out the nonsense, drops real insights, and tells it like it is.Shoutout to our sponsors who actually make this show happen:👏 Troutman Amin—because in advertising law, you need real experts, not just someone who skimmed the terms of service.👏 Rembrand.com—AI-powered creative that does more than just look pretty in pitch decks.👏 Incremental.com—Because proving your ad spend is working shouldn’t be a guessing game.🔔 Subscribe now for more unfiltered conversations, because the ad industry needs fewer fluff pieces and more actual truth.

Welcome to Metrics Don’t Matter, the high-energy, no-holds-barred game show where adtech veterans and media moguls battle through trivia, slogans, and live challenges—because who needs meaningful KPIs when you can just make ‘em up as you go?First up, Marion Ranchet, the Swiss Army knife of the streaming world. She’s cut through the labyrinth of SVOD, AVOD, and FAST markets with the precision of a surgeon and the flair of a French auteur. As the mastermind behind Western Europe’s streaming expansion, she’s here to prove that cracking Europe isn’t as simple as slapping a CTV deal on a contract and calling it a day.Then we’ve got Evan Shapiro, the media universe’s cartographer-in-chief. Emmy, Peabody, and a razor-sharp wit, he’s the professor you wish you had—except with less chalk and way more cutting insights. If there’s a media trend about to explode, he’s already mapped it. And no, he’s not playing for fun—he’s here to win, roast, and probably rewrite the rulebook while he’s at it.Expect game-show chaos, industry satire, and an aggressive takedown of the buzzwords we all pretend to understand. Will Evan’s impressive hair defy gravity? Will Marion’s European sensibilities survive an American-brand slogan battle? Will anyone actually figure out how CTV works? Tune in to find out.Spoiler: The real winner is whoever walks away with their sanity intact.

Ad tech has a $22 billion problem, and no, it’s not a new buzzword or the latest AI fad—it’s fraud. For decades, agencies and middlemen have pocketed billions while advertisers throw money into a black hole, convinced that “reach” and “frequency” actually mean something. Enter Matt Wasserlauf, ad industry veteran and founder of BlockBoard, who’s had enough of the BS and is using blockchain to demand real accountability.In this no-holds-barred conversation with Pesach Lattin, Matt breaks down:🚨 Why ad fraud refuses to die – and how the industry is built to keep it alive🔎 The blockchain fix – not the crypto Ponzi nonsense, just actual transparency🏢 Why the big agencies want NOTHING to do with accountability – and who’s fighting back📉 The silent panic at holding companies – mergers, layoffs, and a whole lot of denial💡 AI + blockchain = the future? – or is AI about to supercharge ad fraud to TRILLIONS?⚾ Matt’s leadership playbook – surviving the ad tech circus, baseball metaphors included🎸 The personal side – his thoughts on family, patience, Bruce Springsteen, and baseball cardsThis is the episode the big ad players don’t want you to watch—because when you start asking where your media budget actually goes, you might not like the answer.📌 Subscribe for more brutally honest takes on ad tech, marketing, and media.💬 Comment below: Is blockchain the future of advertising, or is the industry too addicted to the grift?

🎧 In this episode, we dive deep into the wild world of digital advertising with the one and only Gavin Dunaway, Marketing Director at Media Trust. From malvertising monsters to digital trust, Gavin’s been on the front lines for nearly a decade, tackling everything from shady code to malicious redirects that threaten the very foundation of the digital ecosystem.With a background in editorial at Adotas (my old publication) and years spent shaping the conversation at Ad Monsters, Gavin has seen it all. Now, he's helping brands lock their digital doors and rebuild trust in a landscape full of malicious squatters and outdated ad tech. 🚪💻🔑 We break down the digital trust crisis, explore how the rise of retail media is shaking up the space, and dive into why legacy thinking in media is holding us all back. Plus, Gavin’s not just about keeping the bad guys out—he’s all about making the internet a safer, more transparent place for everyone involved. Spoiler: He's also a rockstar guitarist—so expect some seriously great analogies about ad tech and malvertising! 🎸🔥If you’ve ever wondered where digital marketing is headed, how advertisers can stop getting duped, or how we might just need to rethink our entire approach to digital safety—this one’s for you. Let’s just say, this episode is one for the ages. 💥👉 Don't forget to hit subscribe, and stay tuned for more insight, irreverence, and industry wisdom!#AdTech #DigitalTrust #Malvertising #BrandSafety #RetailMedia #MediaTrust #Marketing #Innovation #AdEcosystem #DigitalSecurity #TrustInAdvertising

In this episode of The ADOTAT Show, Pesach Lattin sits down with Dan Rosenberg, the mastermind behind Octane 11, to dive deep into the world of B2B marketing analytics. From breaking down data silos to harnessing the power of AI without setting money on fire, Dan shares his insights on making B2B marketing less about boring spreadsheets and more about real results.Expect witty banter, irreverent questions, and the occasional island survival strategy (yes, Dan actually picked Katniss Everdeen). If you’ve ever wondered how to get marketing and sales to play nice, or how to separate useful data from noise without turning into a spreadsheet zombie—this episode is for you.Highlights:🚀 The three biggest blockers to effective AI in B2B marketing📊 How to break down data silos without causing office warfare🔥 Why most companies are still solving data like a Rubik’s Cube blindfolded🌴 Desert Island Q&A: Who would Dan bring, and why does it involve sushi?Big thanks to our sponsors:Troutman Amin – The legal eagles of adtech lawRebrand – Because your logo deserves betterIncremental – Turning small steps into big winsDon't miss this candid conversation packed with actionable insights, humor, and a fresh perspective on the future of B2B marketing.Stay bold, stay curious, and know more than you did yesterday.👀 Watch, Like, and Subscribe!🔔 Don’t forget to hit the notification bell for more irreverent takes on marketing, ad tech, and everything in between.#ADOTATShow #B2BMarketing #Octane11 #DanRosenberg #AdTech #MarketingAnalytics #AIinMarketing #DataSilos #IncrementalGrowth #TroutmanAmin #Rebrand #PesachLattin #MarketingPodcast #IrreverentInsights #StayBoldStayCurious

In this episode of The ADOTAT Show, Pesach Lattin sits down with Dan Rosenberg, the mastermind behind Octane 11, to dive deep into the world of B2B marketing analytics. If you’ve ever thought B2B marketing was just about boring spreadsheets and buzzwords, think again. Dan breaks down how Octane 11 is changing the game by connecting the dots between marketing and sales, turning data into actionable insights, and making analytics actually useful (and maybe even a little exciting).Episode Highlights:🔥 AI in B2B Marketing: Game Changer or Just More Buzz?Dan breaks down the three biggest blockers to effective AI adoption in B2B marketing:Data Privacy Concerns: Is your data going out into the world or becoming part of a large language model?Data Silos: Getting all your data into one place is easier said than done.Execution Gap: How to turn AI insights into actual action plans.📊 Breaking Down Data Silos Without Causing Office WarfareDan discusses how connecting data to accounts and campaigns is the key to unlocking its value. He explains Octane 11’s approach to mapping every marketing touchpoint to revenue, making sure no lead is left behind.🎨 Predictive Analytics: Not Just a Fancy Way of GuessingDan explains how Octane 11 uses predictive analytics to inform marketing strategies without turning into spreadsheet zombies. Spoiler: It’s all about the quality of your data.🌴 Desert Island Q&A: What’s Dan’s Survival Strategy?In one of the more irreverent segments, Dan picks his top 5 people to be stranded on a desert island with, including Katniss Everdeen and Leonardo DaVinci. And yes, Elon Musk made the cut, but not to build a boat—more like turning the island into a tech utopia.What You’ll Learn:How to use AI in marketing without setting money on fire.Why data silos are the real villains of B2B marketing.The secret to getting marketing and sales to play nice (hint: it’s all about alignment).How predictive analytics can inform strategy without just being a glorified guessing game.Why personalization in marketing can be great—until your smart toaster starts judging your carb choices.Big Thanks to Our Sponsors:Troutman Amin – The legal eagles making sure your ad tech adventures stay on the right side of the law.Rembrand – Pioneering the future of advertising with seamless brand integration using cutting-edge AI technology. Transforming video content without interrupting the viewer experience.Incremental – Turning small steps into big wins, without the smoke and mirrors.Why Watch This Episode?If you’re a B2B marketer, a data nerd, or just someone who enjoys irreverent conversations about the future of marketing, this episode is for you. Dan’s insights are practical, actionable, and delivered with a humor that makes B2B marketing sound a lot less boring than it usually does.Stay bold, stay curious, and know more than you did yesterday.👀 Watch, Like, and Subscribe!🔔 Don’t forget to hit the notification bell for more irreverent takes on marketing, ad tech, and everything in between.#ADOTATShow #B2BMarketing #Octane11 #DanRosenberg #AdTech #MarketingAnalytics #AIinMarketing #DataSilos #IncrementalGrowth #TroutmanAmin #Rembrand #PesachLattin #MarketingPodcast #IrreverentInsights #StayBoldStayCurious4o