

Don’t Bury the Taxonomy Just Yet - Zack Rosenberg
9 snips Jul 22, 2025
Zack Rosenberg, Founder and CEO of Cortex, is back to challenge the outdated practices in video ad targeting. He reveals how over 89% of video content is miscategorized, highlighting the need for advanced AI for accurate analysis. Zack tackles biases in brand safety tools and shares the absurdity of mislabeling content, like calling plane crash footage 'Travel Content.' With humor and insight, he discusses the necessity of moving beyond demographic-based targeting and embracing deeper audience understanding in the evolving ad landscape.
AI Snips
Chapters
Transcript
Episode notes
Widespread Video Mislabelling
- Over 88% of video content is miscategorized, causing poor targeting and placement decisions.
- Accurate understanding of video content is foundational for effective advertising.
Flaws of Metadata and Context
- Metadata and page context are unreliable for understanding video content.
- A multimodal analysis of video frames, sound, and motion is needed for precise classification.
Invisible Bias in AI Labeling
- Automated labeling tools embed invisible biases mistaking diversity for risk.
- Sophisticated scoring can identify audience alignment more fairly without relying on cookies.