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Don’t Bury the Taxonomy Just Yet - Zack Rosenberg

Marketing, Media & Adtech

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Rethinking Audience Targeting

This chapter examines the limitations of demographic-based targeting in marketing, emphasizing the value of content consumption behaviors for deeper audience insights. Through examples like Premier Protein's strategic alignment with family content, it highlights the shift towards a more immediate and relevant approach in advertising. The discussion also delves into the evolving landscape of consumer preferences, underscoring the need for marketers to adapt to the complexities of content engagement in a digital world.

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