Zack Rosenberg

Zack Rosenberg, Founder and CEO of Cortex, is back to challenge the outdated practices in video ad targeting. He reveals how over 89% of video content is miscategorized, highlighting the need for advanced AI for accurate analysis. Zack tackles biases in brand safety tools and shares the absurdity of mislabeling content, like calling plane crash footage 'Travel Content.' With humor and insight, he discusses the necessity of moving beyond demographic-based targeting and embracing deeper audience understanding in the evolving ad landscape.