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Don’t Bury the Taxonomy Just Yet - Zack Rosenberg

Marketing, Media & Adtech

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Revolutionizing Video Advertising

This chapter delves into the miscategorization of video content in the advertising industry, revealing that over 89% of video content is mislabeled. The discussion emphasizes the need for advanced, AI-driven approaches for real-time analysis to improve targeting and relevancy in marketing campaigns. By examining the challenges of outdated taxonomies and providing examples of missteps in video categorization, the chapter advocates for a more nuanced understanding of video content to enhance advertising effectiveness.

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