Marketing, Media & Adtech 💥 Adam Potashnick Is El Presidente of Ad Tech—And He’s Got the Mug to Prove It
Jun 12, 2025
Adam Potashnick, North American CEO of Brainlabs, blends military-grade leadership with a passion for team culture. He discusses the importance of hiring socially gifted individuals over 'rockstars' for effective collaboration. Adam tackles the shortcomings of AI in advertising, emphasizing the need for genuine human connections. He underscores the significance of celebrating wins, big or small, and shares personal anecdotes about resilience and growth. With candor, he reveals the realities of ad tech, making this conversation a refreshing take on modern marketing dynamics.
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Building Super Teams Right
- Building a super team requires mutual respect and understanding of diverse strengths.
- Bringing together different superpowers helps elevate work and creates a fun, engaging environment.
Hire for Heart Over Genius
- Hire for social skills and collaboration over pure genius alone.
- Trust and personable relationships matter more than raw intelligence in advertising success.
Adam's Dream Team Mentors
- Adam chose his dream team including mentors Stephen Allen, Charlie Rupman, and Sasha Savick.
- Each contributed mentorship, warmth, and a winning mentality through their careers.