Adam Potashnick, North American CEO of Brainlabs, blends military-grade leadership with a passion for team culture. He discusses the importance of hiring socially gifted individuals over 'rockstars' for effective collaboration. Adam tackles the shortcomings of AI in advertising, emphasizing the need for genuine human connections. He underscores the significance of celebrating wins, big or small, and shares personal anecdotes about resilience and growth. With candor, he reveals the realities of ad tech, making this conversation a refreshing take on modern marketing dynamics.