The Real Housewives of Adtech: Andy Dhanik Exposes the Industry’s Backstabbing & Hidden Fees

Adtech is a dysfunctional family drama, and Andy Dhanik has had a front-row seat to all the chaos. In this episode, he pulls back the curtain on the backstabbing, inflated bid prices, and mystery fees that keep the industry running (and ad buyers blissfully unaware).

From DSPs and SSPs duking it out over margins to “innovations” that are just old tricks with AI lipstick, Andy breaks down why ad tech is less about transparency and more about who can hide their margins the best.

🔍 Key Topics:

💰 How ad buyers are getting fleeced (and why they let it happen)

🎭 Why ad tech is basically a reality show with no real winners

🕵️‍♂️ The truth about “optimizations” and who they really benefit

📉 Transparency reports: Are they just marketing fairy tales?

If you’ve ever wondered why programmatic feels like a rigged game, this episode is your cheat code. Hit play and prepare for some brutal honesty.

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