Affiliate Marketing 2.0: Cristy Garcia Talks Influencers, TikTok, and Survival Tactics

This episode of The ADOTAT Show serves up Cristy Garcia, CMO of Impact.com, in all her glory, ready to tackle the myths, missteps, and glow-ups of affiliate marketing. Think affiliate is still just a “discount channel”?

Cristy’s here to set the record straight, with insights on influencer collaborations, social commerce, and how TikTok and Instagram are shaking up the entire funnel. And, yes, she's spilling her secret survival squad for a desert island adventure—complete with DIY coconut Wi-Fi.

From AI-fueled marketing strategies to the art of balancing hard data with pure creativity, Cristy gets real about the challenges and wins of today’s fast-paced ad tech circus. If you’ve ever wondered how affiliate marketing went from a quiet side hustle to a must-have channel—or if you just want to hear about her ideal bumper sticker for affiliate’s new glow-up—this episode has it all. So grab a coffee, settle in, and get ready for some witty banter, bold insights, and a few jaw-droppers along the way.

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