How do you get your business in the news? If you see a vegan business or product in the news, then it's most likely there because the company sent the story out as a press release. Newspapers, magazines and news websites all need a constant stream of interesting things to share with their readers but don't expect them to just give you a free advert for your business.In this episode, David walks through how to prepare a press release and explains why you need to come up with a news story that someone will actually want to publish. Sometimes it is your own personal journey, rather than your business, that's the real story readers are interested in.About Vegan Business TribeHosted by Vegan Business Tribe co-founder, David Pannell. Lisa & David have worked with some of the largest high-street brands and food manufacturers to help them understand and connect with the vegan marketplace. David is also the official UK agent for The Vegan Society's Vegan Trademark and Lisa writes the monthly business column in Vegan Food & Living - the biggest vegan print publication in the UK.Vegan Business Tribe is where they give back with weekly content, seminars, business clinics, networking events, mentoring and online courses to help you create a successful vegan business. If you want to go beyond the podcast and connect with our community of like-minded vegan entrepreneurs or get support from Lisa & David, then head over to www.veganbusinesstribe.com where you will be welcomed with open arms!

Can your vegan company claim for the research or product development your company may have done? And before you say your company doesn’t do R&D, don’t be too quick to jump to that conclusion! Veganising a recipe for your food product, developing a new app or computer system, researching a new material or creating more environmentally-conscious packaging for your product - all these are all examples of R&D and there’s a good chance that you can claim back on those costs. Lots of countries have R&D Tax Credit schemes including the UK, America, Australia and many European countries also run similar programmes. So to talk about this topic in a lot more detail, David is joined by Vegan Business Tribe member Michael Newnham, who is the Technical Expert from Quantum R&D Tax Credits Ltd to find out what you can and can’t claim for. About Vegan Business TribeHosted by Vegan Business Tribe co-founder, David Pannell. Lisa & David have worked with some of the largest high-street brands and food manufacturers to help them understand and connect with the vegan marketplace. David is also the official UK agent for The Vegan Society's Vegan Trademark and Lisa writes the monthly business column in Vegan Food & Living - the biggest vegan print publication in the UK.Vegan Business Tribe is where they give back with weekly content, seminars, business clinics, networking events, mentoring and online courses to help you create a successful vegan business. If you want to go beyond the podcast and connect with our community of like-minded vegan entrepreneurs or get support from Lisa & David, then head over to www.veganbusinesstribe.com where you will be welcomed with open arms!

The five main lessons that we've learnt from running Vegan Business Tribe. As Vegan Business Tribe celebrates its second birthday, David shares the top five things we've learnt about running a vegan business over that time - from why you need to remain flexible about what business you are building through to why the biggest thing holding your business back might just be yourself.And just a warning that someone has given David a bell in this episode - and it doesn't get annoying at all...About Vegan Business TribeHosted by Vegan Business Tribe co-founder, David Pannell. Lisa & David have worked with some of the largest high-street brands and food manufacturers to help them understand and connect with the vegan marketplace. David is also the official UK agent for The Vegan Society's Vegan Trademark and Lisa writes the monthly business column in Vegan Food & Living - the biggest vegan print publication in the UK.Vegan Business Tribe is where they give back with weekly content, seminars, business clinics, networking events, mentoring and online courses to help you create a successful vegan business. If you want to go beyond the podcast and connect with our community of like-minded vegan entrepreneurs or get support from Lisa & David, then head over to www.veganbusinesstribe.com where you will be welcomed with open arms!

Why products for vegan children will be the next big growth sector. Last year, Quorn launched their vegan Roarsomes Dinosaur Nuggets, making them one of the first high-profile food companies to bring out a vegan product aimed specifically at children. But new research from The Vegan Society suggests that children are 50% more likely to be vegan than adults, so with demand so high why is this new sector currently so under-served?David takes a detailed look at the Vegan Society's new report into Vegan Food for Children and identifies the opportunities for businesses in the vegan children sector - not just in food, but in events, entertainment, education and campaigning. He also looks at some of the barriers companies are going to face in serving this market, from education about nutrition to lobbying that will aim to stoke fears about raising a child on a vegan diet.About Vegan Business TribeHosted by Vegan Business Tribe co-founder, David Pannell. Lisa & David have worked with some of the largest high-street brands and food manufacturers to help them understand and connect with the vegan marketplace. David is also the official UK agent for The Vegan Society's Vegan Trademark and Lisa writes the monthly business column in Vegan Food & Living - the biggest vegan print publication in the UK.Vegan Business Tribe is where they give back with weekly content, seminars, business clinics, networking events, mentoring and online courses to help you create a successful vegan business. If you want to go beyond the podcast and connect with our community of like-minded vegan entrepreneurs or get support from Lisa & David, then head over to www.veganbusinesstribe.com where you will be welcomed with open arms!

We are joined by the host of The Bloody Vegans Podcast to talk about how to start your own podcast. There seems to be a lot of obstacles to starting your own podcast. Which microphone should you get? How can I create a good-sounding recording space without spending a fortune? How do I get my podcast listed on Apple and Spotify? And once I've actually uploaded my podcast how do I get people to listen to it?David and Jim come together to answer all these questions and to make sure that any lack of technical knowledge or experience doesn't get in the way of you launching what might be the next big vegan podcast. David also announces the launch of our new masterclasses section on the Vegan Business Tribe website where you can watch back more sessions like this one with lots of vegan experts to help take your business to the next level.About Vegan Business TribeHosted by Vegan Business Tribe co-founder, David Pannell. Lisa & David have worked with some of the largest high-street brands and food manufacturers to help them understand and connect with the vegan marketplace. David is also the official UK agent for The Vegan Society's Vegan Trademark and Lisa writes the monthly business column in Vegan Food & Living - the biggest vegan print publication in the UK.Vegan Business Tribe is where they give back with weekly content, seminars, business clinics, networking events, mentoring and online courses to help you create a successful vegan business. If you want to go beyond the podcast and connect with our community of like-minded vegan entrepreneurs or get support from Lisa & David, then head over to www.veganbusinesstribe.com where you will be welcomed with open arms!

How to overcome the fear that is stopping your vegan business from moving forward. If you see a child jump onto a high wall, it's often accompanied by a panicked parent shouting at that child to get down. We're conditioned from a young age not to take risks, climb high or to rock the boat. But the feeling that we've come to associate as fear is actually a neutral sensation, it's as much our bodies pumping us up to tackle a problem head-on as it is getting us ready to run away.In this episode, David explains where these feelings of fear come from and how to control and overcome them so that they don't hold you back. And why in many cases, the fear you feel is a signpost to where success can be found in your business.About Vegan Business TribeHosted by Vegan Business Tribe co-founder, David Pannell. Lisa & David have worked with some of the largest high-street brands and food manufacturers to help them understand and connect with the vegan marketplace. David is also the official UK agent for The Vegan Society's Vegan Trademark and Lisa writes the monthly business column in Vegan Food & Living - the biggest vegan print publication in the UK.Vegan Business Tribe is where they give back with weekly content, seminars, business clinics, networking events, mentoring and online courses to help you create a successful vegan business. If you want to go beyond the podcast and connect with our community of like-minded vegan entrepreneurs or get support from Lisa & David, then head over to www.veganbusinesstribe.com where you will be welcomed with open arms!

In business you're unlikely to get everything right on your first attempt, so learn to embrace a testing culture. Talk to any successful entrepreneur and they will tell you about all the mistakes, failures and missteps that they had to go through before their business found success. This is because before you launch a business, every decision you make is just your best guess based on your life experience to date. So your job as a business founder is to prove - or disprove - an idea as quickly as possible meaning that you can save your time, money and energy for the things that work and move on quickly to the next thing if they don't.Every time something fails, you learn crucial information; each failure gets you one step closer to the thing that is going to make your business a success. So keep an open mind about what your business might become and learn to fail fast! About Vegan Business TribeHosted by Vegan Business Tribe co-founder, David Pannell. Lisa & David have worked with some of the largest high-street brands and food manufacturers to help them understand and connect with the vegan marketplace. David is also the official UK agent for The Vegan Society's Vegan Trademark and Lisa writes the monthly business column in Vegan Food & Living - the biggest vegan print publication in the UK.Vegan Business Tribe is where they give back with weekly content, seminars, business clinics, networking events, mentoring and online courses to help you create a successful vegan business. If you want to go beyond the podcast and connect with our community of like-minded vegan entrepreneurs or get support from Lisa & David, then head over to www.veganbusinesstribe.com where you will be welcomed with open arms!

Using crowdfunding to bring massive visibility to your company or project. Andrew Alexander is the director of Creating a Vegan World, a documentary taking a look at what it would actually take to turn the world vegan. But seven days from the end of his crowdfunding campaign to buy the recording kit he needed to get his film on Netflix, Andrew found himself with almost no backing and no real idea of how he was going to hit his target.In this interview, David finds out how Andrew reached his crowdfunding target with just hours to spare. And also what effect that focused blitz on visibility had well beyond the end of his Kickstarter campaign. Learn more about Andrew's film at www.veganworldfilm.comAbout Vegan Business TribeHosted by Vegan Business Tribe co-founder, David Pannell. Lisa & David have worked with some of the largest high-street brands and food manufacturers to help them understand and connect with the vegan marketplace. David is also the official UK agent for The Vegan Society's Vegan Trademark and Lisa writes the monthly business column in Vegan Food & Living - the biggest vegan print publication in the UK.Vegan Business Tribe is where they give back with weekly content, seminars, business clinics, networking events, mentoring and online courses to help you create a successful vegan business. If you want to go beyond the podcast and connect with our community of like-minded vegan entrepreneurs or get support from Lisa & David, then head over to www.veganbusinesstribe.com where you will be welcomed with open arms!

How to forecast your company's cashflow. Cash is probably the most important thing in your business. Suppliers need to be paid, staff need to take their wages and regardless of what you do, if the money stops then your business stops too.Even the most successful businesses can find themselves with cashflow problems. But maintaining an up-to-date cashflow forecast lets you see these financial icebergs so that you can change course before you hit them. In this episode, David looks at how to put together a cashflow forecast for your vegan business and then how having an intimate knowledge of your company's finances gives you the information and security you need to make the big decisions about the direction of your business. About Vegan Business TribeHosted by Vegan Business Tribe co-founder, David Pannell. Lisa & David have worked with some of the largest high-street brands and food manufacturers to help them understand and connect with the vegan marketplace. David is also the official UK agent for The Vegan Society's Vegan Trademark and Lisa writes the monthly business column in Vegan Food & Living - the biggest vegan print publication in the UK.Vegan Business Tribe is where they give back with weekly content, seminars, business clinics, networking events, mentoring and online courses to help you create a successful vegan business. If you want to go beyond the podcast and connect with our community of like-minded vegan entrepreneurs or get support from Lisa & David, then head over to www.veganbusinesstribe.com where you will be welcomed with open arms!

How to become a best-selling vegan author. Writing a book is a brilliant way to prove your authority and raise the visibility of both you and your brand - but where do you start?  Does it still have the same credibility if you self-publish a book yourself and if so, how do you even decide what you're going to write?In this special extended episode, we are joined by three best-selling vegan authors Mitali Deypurkaystha, Todd Sinclair and Katrina Fox to share their experience and advice for anyone planning to write a vegan book: How do you know if your idea is the right one? Should you use an editor? Should you do a book launch and do you need to get printed copies or is an e-book good enough? Join us to find out the answers to all these questions and many more!About Vegan Business TribeHosted by Vegan Business Tribe co-founder, David Pannell. Lisa & David have worked with some of the largest high-street brands and food manufacturers to help them understand and connect with the vegan marketplace. David is also the official UK agent for The Vegan Society's Vegan Trademark and Lisa writes the monthly business column in Vegan Food & Living - the biggest vegan print publication in the UK.Vegan Business Tribe is where they give back with weekly content, seminars, business clinics, networking events, mentoring and online courses to help you create a successful vegan business. If you want to go beyond the podcast and connect with our community of like-minded vegan entrepreneurs or get support from Lisa & David, then head over to www.veganbusinesstribe.com where you will be welcomed with open arms!