077 - Why VFC are giving their products away for free

Why Vegan Fried Chicken brand VFC decided to just give their products away. VFC made the headlines when they announced that they were giving their products away for free. Simply head to the supermarket, buy one of their products, upload a photo of your receipt and get your money refunded in full.

From the outside, this campaign seems like a fast track route to going bust with the consumer getting all the benefit and the company getting none. But dig a little deeper and you will find a clever strategy that overcomes a significant barrier for new customers, demonstrates to your retailer that the product is in demand, and might not be as expensive to run as you think!

About Vegan Business Tribe

Hosted by Vegan Business Tribe co-founder, David Pannell. Lisa & David have worked with some of the largest high-street brands and food manufacturers to help them understand and connect with the vegan marketplace. David is also the official UK agent for The Vegan Society's Vegan Trademark and Lisa writes the monthly business column in Vegan Food & Living - the biggest vegan print publication in the UK.

Vegan Business Tribe is where they give back with weekly content, seminars, business clinics, networking events, mentoring and online courses to help you create a successful vegan business. If you want to go beyond the podcast and connect with our community of like-minded vegan entrepreneurs or get support from Lisa & David, then head over to www.veganbusinesstribe.com where you will be welcomed with open arms!