How to get people to take that final step and become a customer. Every company has a marketing funnel, and in this episode David goes right to the bottom of it: the place where people already know about your business, are on your mailing list, seem interested, but still haven't bought your product. So where's the blockage?

The truth is, the people who are right at the end of your funnel are probably a lot closer to becoming customers than you think. If you can identify who they are and what final steps they need to take, then reaching out with the right offer at the right time may be all that is needed to nudge them over the line.

About Vegan Business Tribe

Hosted by Vegan Business Tribe co-founder, David Pannell. Lisa & David have worked with some of the largest high-street brands and food manufacturers to help them understand and connect with the vegan marketplace. David is also the official UK agent for The Vegan Society's Vegan Trademark and Lisa writes the monthly business column in Vegan Food & Living - the biggest vegan print publication in the UK.

Vegan Business Tribe is where they give back with weekly content, seminars, business clinics, networking events, mentoring and online courses to help you create a successful vegan business. If you want to go beyond the podcast and connect with our community of like-minded vegan entrepreneurs or get support from Lisa & David, then head over to www.veganbusinesstribe.com where you will be welcomed with open arms!