

My Amazon Guy
Steven Pope
About My Amazon Guy: 1.2-billion managed on Amazon, My Amazon Guy is A 400+ client full service Amazon Agency in Atlanta, Georgia. We grow market share through traffic and conversion improvements. PPC, SEO, CTR, Design, Catalog Merchandising. My Amazon Guy gives away all their trade secrets with more than 2200 video tutorials on YouTube.Follow us on LinkedIn: https://linkedin.com/company/my-amazon-guySubscribe on our YouTube Channel: https://youtube.com/@myamazonguy
Episodes
Mentioned books

Apr 10, 2023 • 7min
Protecting Your Best-Seller on Amazon & Staying Ahead of the Game
Send us a text00:00 Protecting Your Best-Seller on Amazon & Staying Ahead of the Game00:48 Listing got yanked from Amazon for the reason it was classified as drug paraphernalia03:35 Do not conduct the removal order04:44 MAG team handling the reinstatement06:53 Join Steven Pope LIVE on camera every Thursday noon EST🏫 https://mag-school.com/ - PPC, SEO, Design, and Catalog courses for $10-20❓ Do you want to grow your Amazon sales or solve a problem? Go to www.myamazonguy.com and get help✅ Support us, buy some Swag: MyAmazonGuy.com/Swag✅Get 20% OFF Your First 6 Months of H10 when You Use Code: STEVENPOPE6M20 at https://bit.ly/3j28XM0✅ Order a Trademark from My Amazon Guy for $825 and get your brand registry on Amazon in under 7 days. Order here: https://myamazonguy.com/trademark-ser...✅ A+ Enhanced Brand Content https://myamazonguy.com/amazon-enhanc...✅ Beginner Tutorial Playlist: • Amazon FBA Seller... Support the show

Apr 9, 2023 • 2min
How do agencies keep their top employees?
Send us a textBuilding a dream team is a critical aspect of any Amazon agency's success. However, it's not enough to just put together a team of talented individuals. Retaining top employees is equally essential. Amazon Agencies like My Amazon Guy know this, and we have developed effective strategies to keep our employees happy and engaged.Retaining top talent is a constant challenge. We understand that treating employees well, recognizing and rewarding their hard work, creating a positive work environment, and providing opportunities for growth and advancement are essential factors in retaining top talent.One of the most critical factors in retaining top talent is treating employees well. At My Amazon Guy, employees are compensated fairly, given access to the latest technology and software, and provided with ongoing training and development opportunities. My Amazon Guy's management team takes the time to listen to employees' needs and concerns, ensuring that everyone feels valued and supported.Recognizing and rewarding employees' hard work is another key factor in retaining top talent. My Amazon Guy celebrates employee successes by acknowledging their contributions and highlighting their achievements. They also provide bonuses or other incentives to show their appreciation when appropriate. By recognizing and rewarding employees' hard work, My Amazon Guy ensures that employees feel valued and motivated.Creating a positive work environment is also essential to retaining top employees. My Amazon Guy promotes open communication and collaboration, creating a sense of community among employees. They encourage employees to share their ideas and opinions, and management takes an active role in ensuring that everyone feels comfortable and included.Providing opportunities for growth and advancement is also critical to retaining top talent. My Amazon Guy provides ongoing training and development opportunities, allowing employees to improve their skills and advance their careers. This includes access to online courses, conferences, and networking events. By doing this, My Amazon Guy keeps its employees engaged and motivated, and ensures that they remain invested in the agency's success.My Amazon Guy has developed a winning strategy for retaining top talent. By treating employees well, recognizing and rewarding their hard work, creating a positive work environment, and providing opportunities for growth and advancement, My Amazon Guy has built a dream team that is poised for continued success. Other agencies looking to retain top talent can learn a lot from My Amazon Guy's approach and apply these strategies to their own operations. By prioritizing employee retention, agencies can build a strong and successful team that will drive their business forward.Exciting news! We are currently expanding our dream team. Visit https://myamazonguy.com/jobs/ for more info00:00 How do agencies keep their top employees?00:02 Asking about why Jason hasn't started their own business00:05 How agencies retain their top employees00:20 Talking about havinSupport the show

Apr 9, 2023 • 11min
Surprising Fact You Should Know Before Publishing Books on Amazon KDP
Send us a text00:00 Surprising Fact You Should Know Before Publishing Books on Amazon KDP01:41 Book has been tagged incorrectly as paperback02:23 Best solution to this problem3:57 1st step: Seller need to register their trademark and brand registry04:53 2nd step: Take photos of the book as a proof that it’s hardcover06:33 3rd step: Follow this guide in filing a ticket07:47 4th step: Opening a KDP account08:49 Selling books on Amazon is not a profitable business09:51 Final step: Sell your books in wholesale and sell it on their account10:27 Join Steven Pope LIVE on camera every Thursday noon EST🏫 https://mag-school.com/ - PPC, SEO, Design, and Catalog courses for $10-20❓ Do you want to grow your Amazon sales or solve a problem? Go to www.myamazonguy.com and get help✅ Support us, buy some Swag: MyAmazonGuy.com/Swag✅Get 20% OFF Your First 6 Months of H10 when You Use Code: STEVENPOPE6M20 at https://bit.ly/3j28XM0✅ Order a Trademark from My Amazon Guy for $825 and get your brand registry on Amazon in under 7 days. Order here: https://myamazonguy.com/trademark-ser...✅ A+ Enhanced Brand Content https://myamazonguy.com/amazon-enhanc...Support the show

Apr 8, 2023 • 11min
Amazon FBM vs. FBA: Which Is the Right Choice for Your Launch Period?
Send us a textThe video is all about Amazon FBM vs. FBA and which is the right choice for your launch period. 00:00 Amazon FBM vs. FBA: Which Is the Right Choice for Your Launch Period?01:45 Few inventory left02:57 Fulfilling orders through FBM03:02 Create a duplicate SKU on same ASIN03:16 Add more quantity to your inventory04:04 Go to Manage orders04:13 Click Buy shipping05:56 Steven’s recommendations in starting FBM07:28 Why you don’t need to ship your products directly from manufacturer to FBA🏫 https://mag-school.com/ - PPC, SEO, Design, and Catalog courses for $10-20❓ Do you want to grow your Amazon sales or solve a problem? Go to https://myamazonguy.com and get help✅ Support us, buy some Swag: https://MyAmazonGuy.com/Swag✅Get 20% OFF Your First 6 Months of H10 when You Use Code: STEVENPOPE6M20 at https://bit.ly/3j28XM0Support the show

Apr 7, 2023 • 4min
Customer Engagement Tools for Amazon Sellers: Are They Ineffective?
Send us a text00:00 Customer Engagement Tools for Amazon Sellers: Are They Ineffective?01:22 Customer engagement tool as ineffective02:21 Retargeting as a better tactic03:02 Please comment and share your experience about customer engagement03:46 Join Steven Pope LIVE on camera, every Thursday 12 noon EST🏫 https://mag-school.com/ - PPC, SEO, Design, and Catalog courses for $10-20❓ Do you want to grow your Amazon sales or solve a problem? Go to https://myamazonguy.com/ and get help✅ Support us, buy some Swag: https://MyAmazonGuy.com/Swag/✅Get 20% OFF Your First 6 Months of H10 when You Use Code: STEVENPOPE6M20 at https://bit.ly/3j28XM0✅ Order a Trademark from My Amazon Guy for $825 and get your brand registry on Amazon in under 7 days. Order here: https://myamazonguy.com/trademark-ser...✅ A+ Enhanced Brand Content https://myamazonguy.com/amazon-enhanc...✅ Beginner Tutorial Playlist: • Amazon FBA Seller... Support the show

Mar 31, 2023 • 6min
Process of Fixing Listing at Risk of Removal
Send us a textLooking to sell your products on Amazon? Navigating compliance issues can be a daunting task. But don't worry, we've got you covered! In this video, we'll discuss the most important compliance issues that Amazon sellers face and share practical strategies to protect your product listings.We'll start by discussing the importance of complying with Amazon's policies and regulations, and explain the consequences of non-compliance. From there, we'll delve into specific compliance issues, such as intellectual property rights, product safety, and prohibited products. We'll also provide tips on how to monitor your listings and protect your brand from counterfeit products.In addition, we'll cover how to handle complaints and negative feedback from customers, as well as how to respond to Amazon's suspension or account deactivation. We'll share best practices and provide real-world examples to help you understand how to handle these situations and protect your business.Finally, we'll discuss how to stay up-to-date on compliance issues and how to create a compliance plan for your business. By the end of this video, you'll have a clear understanding of the most important compliance issues facing Amazon sellers and how to protect your product listings.If you're an Amazon seller looking to protect your business and ensure compliance with Amazon's policies and regulations, this video is a must-watch. Don't risk losing your product listings or facing account suspension - arm yourself with the knowledge and strategies to protect your business and thrive on Amazon.00:00 Process of Fixing Listing at Risk of Removal00:46 Getting a compliance issue about Toy Category01:53 Steven Pope believe that there is no success in fixing this issue02:27 Keep communication going and respond consistently04:03 Escalate your issue to Jeff’s email support05:36 Convince Amazon to release the claim06:01 Join Steven Pope LIVE every Thursday noon EST🏫 https://mag-school.com/ - PPC, SEO, Design, and Catalog courses for $10-20❓ Do you want to grow your Amazon sales or solve a problem? Go to https://myamazonguy.com/ and get help✅ Support us, buy some Swag: Support the show

Mar 30, 2023 • 8min
Maximize Amazon FBA Sales: Create a Brand with a Wider Product Line
Send us a textStruggling to make a name for yourself in the crowded world of Amazon selling? With so many entrepreneurs and businesses competing for customers' attention, it can be tough to stand out and make your mark. But what if there was a proven strategy that could help you expand your product line, maximize your sales, and build your brand? That's where the "Rule of Three" comes in.In this video, Amazon expert Steven Pope shares his insights into how launching multiple products on Amazon can help you grow your business and take your sales to the next level. Pope, the founder of My Amazon Guy, has years of experience in the world of Amazon selling, and his advice is both practical and valuable.One of the main challenges that Amazon sellers face is timing. When is the right time to launch a second product? How can you ensure that the second product doesn't cannibalize the first product's sales? Pope stresses the importance of being financially prepared and making sure that the second product is not too similar to the first product. He recommends launching a product that has nothing to do with the first product but can be used by the same customer avatar. This approach will help you expand your brand without cannibalizing your existing product line.Pope's "rule of three" approach is another valuable strategy for Amazon sellers. He advises sellers to launch three products at a time to maximize their success. According to Pope, one product will succeed, one will fall flat, and one will break even. This approach helps you spread your risk and increase your chances of success.The video covers a wide range of topics, from shipping problems to catalog troubleshooting. Pope offers practical solutions to common issues, including PPC, SEO, and design. He encourages sellers to focus on growth over profitability, emphasizing the importance of expanding your product line and building your brand.With Steven Pope's expertise and experience, you can learn how to expand your product line, maximize your sales, and build a successful brand on Amazon. This video is a must-watch for anyone looking to take their Amazon sales to the next level. Whether you're a seasoned seller or just starting out, you'll find practical strategies and advice that can help you succeed. Don't miss out on this valuable resource – watch the video today and start growing your Amazon business!00:00 Maximize Amazon FBA Sales: Create a Brand with a Wider Product Line00:43 Amazon believes there’s no need to add put the seller’s item in an additional shipping box01:54 Finding the best solution03:54 The right time to launch the next product05:10 Creating multiple variations as the most common mistake of every Amazon sellers05:59 Rule of 3 when launching products07:52 Join Steven Pope LIVE on camera every Thursday noon EST🏫 https://mag-school.com/ - PPC, SESupport the show

Mar 29, 2023 • 8min
Amazon Product Inserts: Should You Use Them (gray area)
Send us a textIn today's highly competitive Amazon marketplace, getting more product reviews is crucial to driving sales and increasing your product's visibility. But with Amazon's strict review policies, it can be difficult to know how to ethically and effectively get more reviews without violating their terms of service. That's where our expert tips and strategies come in.In this video, we sit down with Steven Pope, founder of My Amazon Guy, to discuss the best ways to ethically and effectively get more Amazon product reviews. Steven has years of experience helping Amazon sellers optimize their listings and increase sales, and he shares his insider tips for getting more reviews without risking suspension or violating Amazon's policies.We dive into the world of Amazon reviews and share strategies on how to ethically get more reviews. Steven addresses the issue of incentivized reviews and explains the difference between incentivized reviews and incentivizing customers to leave a review. He shares his strategies for getting more reviews without violating Amazon's policies and risking suspension.One of Steven's tips is to include product insert cards with QR codes in your packaging. These cards can incentivize customers to leave a review by offering a discount on their next purchase or a chance to win a prize. Steven explains how to include these insert cards without violating Amazon's policies and how to track the results of your efforts.We also discuss the importance of using email drip campaigns and social media to encourage customers to leave reviews. Steven shares his strategies on how to create a follow-up sequence that is both effective and compliant with Amazon's policies. He also shares how to use social media to encourage customers to leave reviews and share their experiences with your product.Throughout the video, Steven emphasizes the importance of following Amazon's policies and guidelines, and he shares his insights on how to navigate the often-confusing world of Amazon reviews. He also provides tips on how to handle negative reviews and how to respond to customer feedback to improve your product.Whether you're a new seller or an experienced pro, the tips and strategies in this video will help you get more product reviews and increase your sales on Amazon. So if you're looking to ethically and effectively get more Amazon product reviews, be sure to check out this video. With Steven's expert insights and strategies, you'll be on your way to increasing your sales and growing your business on Amazon.00:00 Amazon Product Inserts: Should You Use Them (gray area)00:44 Put product insert cards containing a QR code into packages01:29 If not asking for reviews, that’s fine02:35 To be on the safe side, only include the details of the discount during the last step04:40 Incentivize customers to post a picture on their social media account07:29 Giving freebies08:09 Join Steven Pope LIVE on camera every Thursday noon EST🏫 Support the show

Mar 28, 2023 • 15min
Why Your Amazon Sales Are Struggling (and What You Can Do About It)
Send us a textAmazon Selling Secrets Revealed: Fixing IPI Scores, Restock Limits, and Storage Costs:Attention Amazon sellers! Are you struggling to manage your FBA inventory and dealing with issues such as IPI scores, restock limits, and storage costs? Look no further, as in this video, we're revealing some of the top Amazon selling secrets that can help you fix these problems and take your business to the next level.In this comprehensive guide, we'll walk you through the essential steps to optimize your FBA inventory management and overcome the challenges that you might be facing. From identifying the factors that impact your IPI scores to finding ways to avoid long-term storage fees, we'll cover it all.You'll learn how to use data and analytics to make informed decisions on restocking and avoid stockouts, which can hurt your sales and profits. We'll also provide some tips on how to balance your inventory to keep it fresh and appealing to customers while avoiding excess inventory that can lead to storage issues and extra costs.Additionally, we'll share some of the best practices and tools that can help you streamline your inventory management process, including inventory health reports, automatic restocking options, and storage fee calculators.Whether you're an experienced seller or just starting, this video is a must-watch for anyone looking to improve their FBA inventory management skills and boost their sales on Amazon. With our tips and tricks, you'll be able to optimize your inventory, increase your efficiency, and ultimately take your business to the next level.So, what are you waiting for? Watch this video now and start implementing these Amazon selling secrets to see the difference in your business. Don't forget to like, share, and subscribe for more valuable content like this.00:00 Introduction00:37 Difficulty in selling the company at the desired price01:54 Due to overstock, the seller's IPI score has become very low02:16 Seller is still unable to send in their best seller, which is a problem03:03 Best option is to offer some of the inventory for sale04:49 Minimal effort needed to move units and make a deal: far less than needed to make a collective agreement06:24 The best decision Matt made was hiring My Amazon Guy09:34 Steven Pope’s advice when making the next move as an entrepreneur09:58 The reserve inventory got stock11:18 Buy smaller products13:11 Filing a ticket about the inventory stock in Fulfillment Center transfer15:15 Join Steven Pope every Thursday noon LIVE on camera🏫 Support the show

Mar 27, 2023 • 4min
Amazon SEO - Spicy Recipe for Increased Sales, Clicks, and Impressions
Send us a textGather all the necessary ingredients: In Amazon SEO, this involves researching keywords and determining the relevant terms and phrases to target in your product listings. Just like how you gather all the ingredients you need before starting a recipe.Develop a strategy: Just like how you need a recipe to follow, you also need a plan for your Amazon SEO efforts. Decide on your goals, target audience, and the tactics you will use to achieve them.Focus on the backend: The backend of your Amazon product listing is the most important part of your Amazon SEO strategy. This includes optimizing your product title, description, and metadata.SEO Phase 1: This is the initial optimization process where you focus on on-page elements like title tags, bullet points, and product descriptions.SEO Phase 2: In this stage, you focus on off-page elements like customer reviews, sales history, and conversion rates.PPC: Pay-per-click advertising on Amazon can be used to drive traffic to your product listings and complement your Amazon SEO efforts.Historical data and conversion: Just like how you may use previous recipe results to inform your current cooking, historical data and conversion rates can inform your Amazon SEO strategy.AB Test: Testing different approaches, just like trying different seasoning combinations, can help you determine what works best for your Amazon SEO efforts.Your listing is ready: Once you have your Amazon SEO strategy in place, just like presenting a perfectly cooked dish, it's time to make sure your product listing is ready for customers to find and purchase.Add a little outside traffic: Finally, just like how you may share your delicious recipe with friends and family, promoting your product listings and getting external traffic to your Amazon store can help boost your Amazon SEO efforts.00:00 Amazon SEO - Spicy Recipe for Increased Sales, Clicks, and Impressions00:27 All ingredients that you need00:46 Strategy is missing01:08 Backend as the most important part01:21 SEO Phase 101:31 SEO Phase 201:50 PPC02:22 Historical data and conversion02:32 AB Test03:38 Your listing is ready03:49 Add a little outside traffic🏫 https://mag-school.com/ - PPC, SEO, Design, and Catalog courses for $10-20❓ Do you want to grow your Amazon sales or solve a problem? Go to Support the show