Amazon PPC AMA Live Q&A with Marissa Linzey and Chris Rawlings

Aug 9, 2023

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Get ready for the most epic Amazon Ask Me Anything (AMA) Livestream with Marissa Linzey and Chris Rawlings!

Are you eager to unleash the full potential of your Amazon campaigns and level up your advertising game? Look no further! Join us for an electrifying AMA session featuring Chris Rawlings, the brilliant mind behind Sophie Society Co.

Visit https://www.sophiesociety.com/ and be a part of Sophie Society, where a dedicated community of spirited people comes together to solve hard problems. With top 1% marketplace experts in every domain, from high-level strategy to PPC advertising to content generation, we believe in thinking from first principles and utilizing data-driven strategies to achieve success.

Are you ready to take charge of your Amazon advertising revolutionize the way we approach problem-solving and pave the way for unprecedented success? Join us for this exciting AMA session!

#AmazonAMA #AmazonAdvertising #SophieSocietyCo #PPCExpert #DataDrivenMarketing #ElevateYourAds #UnmissableOpportunity

Timestamps:

00:00: Introduction to the AMA session, participants, and excitement about the session.
10:04: Chris Rawlings introduces himself and Sophie Society.
10:18: Light-hearted exchange about the session's success and mutual support.
23:42: Marissa's tip about setting offer dates in listings' back end for better control.
26:23: Chris discusses structuring campaigns and grouping keywords for manageability.
28:04: Chris elaborates on semantic core-based campaign grouping.
30:07: Chris explains "bleeder" keywords and bid management.
36:00: Chris suggests using a Dynamic up-and-down bidding strategy.
37:25: Chris highlights defending ASINs using Dynamic bidding.
41:16: Reader appreciation and strategies for brand defense.
51:59: Strategies for focusing ad spending on high-converting variations.
53:28: Importance of defining campaign objectives.
54:18: Strategies for re-ranking dormant listings.
57:56: Re-ranking strategies for dormant listings.
59:29: Importance of proper campaign management.
1:00:00: Addressing cannibalization concerns through proper strategies.
1:00:19: Using auto and manual campaigns during product launches.
1:01:08: Starting with manual campaigns for effective keyword targeting.
1:01:31: Turning on auto and other campaigns after launch.
1:02:04: Discussion on the number of exact keywords in a campaign.
1:02:22: Semantic core approach for grouping keywords.
1:02:47: Overview of Sophie's holistic PPC approach.
1:03:18: Reference to the PBC Tree of Potential.
1:03:44: Explanation of Delta, Alpha, and Omega campaigns.
1:05:47: Invitation to the "Profitable PPC Challenge" event.
1:10:54: Concluding remarks, plugs, and appreciation.

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